Finally, an ESP built for Online Publishers/News
Use Cases and Deployment Scope
We work in the online publishing space across 5 different properties. Our sites send email newsletters anywhere from once a day to once a month, and special campaigns for brand partnerships. Echobox Email allows our editors to automate over the weekend or during vacations and to start the newsletter from a curated selection of articles, only needing to override when necessary. It's been a real time saver for the editorial team and the web team no longer needs to manage a complicated set of workarounds.
Pros
- Easy interface for everyone to learn
- Personalized send times have led to increased open rates
- Ability to automate whole campaigns by theme or category
- Responsive support team that has already incorporated feedback
Cons
- Reporting area has bare minimum and could use some UI improvements
- Timezone quirks can come up when editorial team is fully remote
- Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
- Integrations with common form plugins would be great
Return on Investment
- Increased open rates 17%
- Higher click totals overall
Usability
Alternatives Considered
Intuit Mailchimp and Campaign Monitor by Marigold
