#1 most frequent
United States of America
100.0%2 installations of 2
What is DemandScience?
DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.
Categories & Use Cases
Top Performing Features
Audience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Category average: 8
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 8.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 8.9
Areas for Improvement
Love the customer support and high quality leads
Use Cases and Deployment Scope
DemandScience provides leads for us through their content syndication offerings. Their leads consistently perform well down funnel, and they are always willing to work with us to make the targeting as specific and relevant as possible. They oftentimes push us to get more specific with our targeting or provide them with more specific lists because they want our campaigns to do well. Other partners usually just go with what we provide them because they don't want to put in the extra work.
Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.
Our rep at DemandScience is always on top of things and gets back to us very quickly when we make any request. He oftentimes gets back to me within an hour of reaching out to him. He is also proactive and comes to us with recommendations frequently. The recommendations are oftentimes unique and ahead of the curve of what we receive from other content syndication partners we work with. The CPLs are competitive with the offerings of other partners that we work with. Overall, I would recommend DemandScience because they are easy to work with, a proven successful partner after years of working with them, and because their offering is competitive, and because I feel like a valued customer to them.
Pros
- Quick to implement campaigns or changes
- Proactive with recommendations
- Keep CPLs quite competitive
- Provide incredible scale in whitespace
Cons
- Often, DemandScience pushes for contracts on their timing instead of moving with our timing.
Return on Investment
- DemandScience leads consistently perform well down the funnel for us.
Other Software Used
DemandWorks Media, Intentsify Intelligence Activation Platform
This powerful intent engine really drives more lead generation.
Use Cases and Deployment Scope
DemandScience plays an integral role as a strategic tool for business-to-business (B2B) lead generation, using content syndication and we are just starting an ABM display trial. We leverage DemandScience's intent analytics and data science capabilities to identify high-potential leads. By segmenting potential customers based on job titles and specific company demographics, we're able to ensure that our thought leadership and product content reaches the individuals who not only have the Budget, Authority, Need, and Timeframe (BANT) to purchase our products but also, those who would derive maximum value from engaging with them. We are better equipped to identify and focus our efforts on those prospects who exhibit a higher propensity to engage with our offerings. This not only maximises our resources but also ensures a higher success rate in our B2B lead generation initiatives.
Pros
- The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
- Delivery of leads was ahead of schedule.
- They set expectations, and then delivered what they said they would.
- The leads matched our criteria as agreed.
- Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
Cons
- For one product, the content syndication of ebooks, we have found the slightly more competitive cost per lead pricing that suits us for a similar product.
- The proposal deck / PowerPoint could be a little clearer.
- Understanding / Accessing the intent insights and how to access and use them could be clearer.
Return on Investment
- Delivered quality leads that had engaged with our top of funnel content
- Added quality contacts to our marketing database
- Cost per lead slightly higher than some other vendors
- Quick to set up, launch and deliver the campaign once everything in place
- Excellent account management and named-person support
Other Software Used
Salesforce CMS, Canva, Murf AI
Good for top of funnel lead building.
Use Cases and Deployment Scope
DemandScience was used to gather intel on a specific targeted audience around multiple service lines within our business and to drive a higher count of credible prospects to our business development team. Knowing sales is about having conversations and how many people you need to touch in order to gain those conversations; we needed more qualified candidates.
Pros
- They are very organized at tracking the leads and presenting that to your team.
- They manage the landing page creation for your assets.
- They help train and understand how to manage the leads.
Cons
- Better lead flow to CRM.
- Setting expectations on nurture tracks and what sales need to do with leads.
- Landing page setup and the utilization of buying signals. A way to differentiate top, middle, and bottom-of-funnel leads.
Return on Investment
- No qualified leads came from the program.
- No ROI was gained.
- The impact was negative because no cost was recovered.
Other Software Used
HubSpot Marketing Hub, Demandbase Sales Intelligence Cloud, Demandbase Advertising Cloud, Demandbase Data Cloud, Microsoft Dynamics 365, GlobeNewswire by Notified, Outreach
Outstanding content syndication service
Use Cases and Deployment Scope
At Urban Sports Club we needed to find a partner that could help us achieve our leads target. We found the perfect partner with Demand Science. Since the beginning we have a very close partnership with them, they have always been willing to listen to our needs and do everything they could possibly do to help us achieve our targets. From time to time, they present us new ideas of campaigns, which we appreciate.
Pros
- Account management
- Demand Generation
- Lead Generation
- Campaign ideas
Cons
- Nothing, it's all good
Return on Investment
- Positive ROI
- Low cost per lead
Basic Tool for Getting Started with Content Syndication
Use Cases and Deployment Scope
DemandScience helps with our pipeline strategy by providing access to high-quality leads. We run different campaigns for each of our main products and audiences - and get a healthy supply of leads from the Demandbase platform. Our campaigns include ABM, BANT, and wider content syndication programs that help us get the pipeline for various stages of the funnel.
Pros
- Great Support
- Targeting and audience set up
- Lead quality
- Reporting
Cons
- Manual campaign set up
- Repetitive tasks needed to be performed
- No direct access to platform
Return on Investment
- Pipeline and Opportunity Development
- ROI on Marketing Dollars Spent
- Lead Quality Improvement
Alternatives Considered
Taboola and Substack
Other Software Used
G2 Seller Solutions, Miro, Asana
