DemandScience Reviews & Insights

Lead gen for clients

For certain markets it works well, but for other regions such as KR, there is no one who can proof read and so a lot of the time the basic copy on landing pages is completely wrong.

DemandScience is one of our trusted partners for meeting our clients' lead generation objectives. Utilizing DemandScience's content syndication offering, we have successfully delivered high-quality leads for our clients in APAC.DemandScience's expertise has played a pivotal role in establishing strong relationships within the region. Our ongoing partnership with DemandScience drives remarkable success and delivers exceptional results for our clients' campaigns.

Our engagement with DemandScience is mainly content syndication, generating top-of-the-funnel leads, hence the relationship with them is very straightforward. Nonetheless, DemandScience is dedicated to achieving the conversion goals and completing the engagement within the timeframe agreed upon. The Account representatives offer helpful advice and insights when asked and respond swiftly when needed.

We use DemandScience to provide us with highly targeted content syndication leads that we use to feed into our ABM Campaigns.

Great at providing opted in laser targeted leads. Great at making the process seamless and integrating the delivery into your MAP or CRM. No spreadsheets or downloads necessary. Great at staying in the parameters of exactly what you need. Very competitive CPLs. Engagement levels on the provided leads will likely be fairly low.

DemandScience plays an integral role as a strategic tool for business-to-business (B2B) lead generation, using content syndication and we are just starting an ABM display trial. We leverage DemandScience's intent analytics and data science capabilities to identify high-potential leads. By segmenting potential customers based on job titles and specific company demographics, we're able to ensure that our thought leadership and product content reaches the individuals who not only have the Budget, Authority, Need, and Timeframe (BANT) to purchase our products but also, those who would derive maximum value from engaging with them. We are better equipped to identify and focus our efforts on those prospects who exhibit a higher propensity to engage with our offerings. This not only maximises our resources but also ensures a higher success rate in our B2B lead generation initiatives.

Based on our experience, DemandScience is particularly well-suited for scenarios where we have B2B thought leadership content and we aim to engage specific audiences based on job titles, industries, company sizes, or specific companies. For instance, let's say we have published a white paper on innovative recruitment practices in the tech industry. Our objective is to generate lead data from C-suite executives, directors, or managers in tech firms of a particular size. Utilising DemandScience's advanced analytics and data segmentation capabilities, we can target this exact demographic, ensuring our thought leadership content reaches the right people. The lead data generated from this exercise is then utilised for further marketing nurturing, be it through personalised email campaigns or targeted webinars, thereby enhancing our prospect engagement strategy. They may be less suitable for broader awareness campaigns to a mass audience.

We were trying to expand our email leads with contacts that show at least some intent for what our software offers. Therefore, we engaged with DemandScience to syndicate our content on their third party websites that catered specifically to our target audience. From here, website visitors can download our content in exchange for their contact information. We would then get these leads sent over to our sales and marketing teams to be nurtured through email and other demand gen channels.

DemandScience is a great option to organically expand email/prospect lists with leads that show some degree of intent and are in your ICP. This overall is helpful for growth marketers that are trying to supercharge their demand generation efforts and drive pipeline accordingly.

DemandScience was used to gather intel on a specific targeted audience around multiple service lines within our business and to drive a higher count of credible prospects to our business development team. Knowing sales is about having conversations and how many people you need to touch in order to gain those conversations; we needed more qualified candidates.

If you are looking to increase your lead count with valid, credible contacts, DemandSciene is a fit. However, you can also buy a list for less, so you need to make sure you are validating your buying pool in some way. If you are looking for lead generation or bottom-of-funnel, I would not say that scenario is appropriate for their strengths.

At Urban Sports Club we needed to find a partner that could help us achieve our leads target. We found the perfect partner with Demand Science. Since the beginning we have a very close partnership with them, they have always been willing to listen to our needs and do everything they could possibly do to help us achieve our targets. From time to time, they present us new ideas of campaigns, which we appreciate.

Demand Science is the perferct partner for content syndication. We usually produce several ebooks every year, and Demand Science helps us to distribute them among our target audience. They also help us to get leads out of the people that show interest in our ebooks.
In addition, they helped us integrating their platform with our own CRM, which makes it very easy for us to receive those leads automatically, with all the relevant information that we need.
Demand Science are also very flexible when it comes to adapting their campaigns to our targets. Some months we need more leads than others, and they are always happy to moderate their campaigns to adjust to our needs.

We use Demand Science when it comes to the media planning side of our business as their lead generation programme allows us to acquire leads for our clients.

Based on successful campaigns we have previously run with Demand Science, the client has been very impressed in terms of the quality/validity of the lead hence why we would love to work with them for future activity.

We use DemandScience as a way to build a contact list for a new market or to do high-level brand awareness in existing markets through their content syndication product. We provide them with a segment we want to target and several pieces of content, which they then distribute, and we then receive notifications of people who have engaged with the content for further nurturing.

DemandScience is perfect for high-level awareness and top-of-funnel content syndication. The challenge is once you have the contacts, then nurture them to make them ready for sales. I believe DemandScience may have other products for this, but we do not currently use them. Need to have good lead nurturing in place.

DemandScience is able to generate leads from our hard to reach audience (C-suite, Dir+ personas) as a manageable cost-per-lead, especially in comparison to other vendors and platforms. We partner with them for ABM campaigns, providing a target account list, relevant assets and more. We also have a backend, auto lead pass that makes the lead generation and processing very manageable. Lastly, we use their display advertising capabilities to continuously nurture this same audience. Because we have a unique business case and hard-to-reach audience, DemandScience has been critical in generating high value leads.

If you are looking to engage a hard-to-reach audience without bloating your budget, DemandScience is the vendor for you. They are also very strategic and will help you design a program to fit your business goals. However, these are still top of funnel leads that will require ongoing nurturing. If you're looking for sales-ready leads, this likely will miss the mark.