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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DemandScience

    Score9.8 out of 10
    N/ADemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.N/A

    ZoomInfo Sales

    Score7.9 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
    Pricing
    DemandScienceZoomInfo Sales
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DemandScienceZoomInfo Sales
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    DemandScienceZoomInfo Sales
    Considered Both Products
    DemandScience
    Chose DemandScience
    A free 14-day demo and the overall cost of the platform is lower than its competitors, thus resulting in better ROI.
    Incentivized
    Chose DemandScience
    The other investments have resulted in qualified leads, PureB2B did not.
    Incentivized
    Chose DemandScience
    I find DemandScience Activate to have less complex programs and better pricing. When a straight-up content syndication program is needed, using DemandScience Activate is quicker to launch and its pricing allows for a greater number of leads to be generated. Overall a much …
    Incentivized
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    66 Answers
    93%
    Would buy again
    286 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    64 Answers
    90%
    Delivers good value for the price
    208 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    67 Answers
    96%
    Happy with the feature set
    298 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    60 Answers
    92%
    Lived up to sales and marketing promises
    190 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    63 Answers
    94%
    Implementation went as expected
    187 Answers
    Features
    DemandScienceZoomInfo Sales
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of DemandScience and ZoomInfo Sales
    Feature
    DemandScience
    7.8
    17 Ratings
    1% below category average
    ZoomInfo Sales
    -
    Ratings
    Audience profiling and targeting8.617 Ratings00 Ratings
    Content performance analytics7.614 Ratings00 Ratings
    Campaign optimization dashboard7.210 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of DemandScience and ZoomInfo Sales
    Feature
    DemandScience
    -
    Ratings
    ZoomInfo Sales
    7.6
    680 Ratings
    2% below category average
    Advanced search00 Ratings8.3673 Ratings
    Identification of new leads00 Ratings7.4635 Ratings
    List quality00 Ratings6.6661 Ratings
    List upload/download00 Ratings7.5624 Ratings
    Ideal customer targeting00 Ratings7.4628 Ratings
    Load time/data access00 Ratings8.1650 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DemandScience and ZoomInfo Sales
    Feature
    DemandScience
    -
    Ratings
    ZoomInfo Sales
    7.5
    674 Ratings
    3% below category average
    Contact information00 Ratings7.2673 Ratings
    Company information00 Ratings8.4669 Ratings
    Industry information00 Ratings6.8644 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DemandScience and ZoomInfo Sales
    Feature
    DemandScience
    -
    Ratings
    ZoomInfo Sales
    7.5
    659 Ratings
    1% above category average
    Lead qualification process00 Ratings8.052 Ratings
    Smart lists and recommendations00 Ratings7.452 Ratings
    Salesforce integration00 Ratings8.4454 Ratings
    Company/business profiles00 Ratings7.4625 Ratings
    Alerts and reminders00 Ratings7.1426 Ratings
    Data hygiene00 Ratings6.3596 Ratings
    Automatic data refresh00 Ratings6.5515 Ratings
    Tags00 Ratings8.1451 Ratings
    Filters and segmentation00 Ratings8.1605 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DemandScience and ZoomInfo Sales
    Feature
    DemandScience
    -
    Ratings
    ZoomInfo Sales
    6.3
    224 Ratings
    17% below category average
    Sales email templates00 Ratings6.7221 Ratings
    Append emails to records00 Ratings5.925 Ratings
    User Ratings
    DemandScienceZoomInfo Sales
    Likelihood to Recommend
    7.6
    (75 ratings)
    7.9
    (701 ratings)
    Likelihood to Renew
    6.0
    (2 ratings)
    9.9
    (17 ratings)
    Usability
    6.9
    (3 ratings)
    8.0
    (18 ratings)
    Support Rating
    5.0
    (69 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    1.5
    (3 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.7
    (55 ratings)
    User Testimonials
    DemandScienceZoomInfo Sales
    Likelihood to Recommend
    DemandScience
    No answers on this topic
    ZoomInfo
    I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
    Incentivized
    Read full review
    Pros
    DemandScience
    • The initial pitch and contact from Mason used "show me you know me" well, which we felt was a good sign of company culture and approach to database marketing.
    • Delivery of leads was ahead of schedule.
    • They set expectations, and then delivered what they said they would.
    • The leads matched our criteria as agreed.
    • Regular check ins and catch ups, and patience when thing were taking a bit of time to get sorted here.
    Incentivized
    Read full review
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Cons
    DemandScience
    No answers on this topic
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Likelihood to Renew
    DemandScience
    Our executives decided to not renew because we were not seeing the ROI they were looking for. However, our executives did not make the best decisions on the data Demand Science provided.
    Incentivized
    Read full review
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Usability
    DemandScience
    The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.
    Incentivized
    Read full review
    ZoomInfo
    Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
    Incentivized
    Read full review
    Support Rating
    DemandScience
    Our rep is always available and quickly responds to any question we have. I haven't worked with other partners who are as proactive and excited to help us as our DemandScience rep is. He reaches out with new ideas and suggestions frequently. They are happy to make any changes needed to the campaigns and make those changes quickly and efficiently. They work well with our execution agency, but are also happy to meet with us directly to provide insights and support.
    Incentivized
    Read full review
    ZoomInfo
    I would give it a higher rating but they keep changing our account managers.
    Read full review
    Implementation Rating
    DemandScience
    They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.
    Incentivized
    Read full review
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Alternatives Considered
    DemandScience
    I've not used another content syndication company, and I probably won't after the lack of results we've had. I have used direct email organizations, and they are stronger but also more expensive, so you have to weigh your priorities. I could see if you were selling a specific product or software and how this could be beneficial, but I'd steer away from it for services.
    Incentivized
    Read full review
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Return on Investment
    DemandScience
    No answers on this topic
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    ScreenShots