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Convert Experiences

Score9.9 out of 10

20 Reviews and Ratings

What is Convert Experiences?

Convert Experiences is an experimentation platform that offers features and support to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, sequential testing, targeting with 40+ filters, triggering tests based on data in other apps (data sources), dynamic triggers, complex goal tracking, and a secure API.


It includes 90+ out-of-the box integrations in a privacy compliant platform that uses 1st party cookies.


The platform boasts users among agencies like Cro Metrics, Conversion Rate Experts, The Good, Speero, Conversion Sciences. And international brands like Sony, Unicef, Audi UK, Manscaped, and Virgin Mobiles.


Plans start $299 per month.

Media

the conditions that can be stacked to build complex goals that can track (almost) any visitor action to determine the test outcome.
granular targeting so only the right people view variations. 40+ conditions included.
the API that brings Convert's capabilities to a testing ecosystem.
experiment reports that can be shared with stakeholders and on social media.
several advanced test types that are available, including multipage (funnel) experiments.
full-stack experimentation that can be used to run tests anywhere that Convert code can be deployed.

1 / 6

Top Performing Features

  • Split URL testing

    Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

    Category average: 8.2

  • Test significance

    Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

    Category average: 7.3

  • Preview mode

    Preview your experiment before running it live on your site or app.

    Category average: 7

Areas for Improvement

  • Server-side tests

    Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

    Category average: 7.8

  • Test duration calculator

    Automatic calculation of the estimated test duration needed to gain statistically significant results.

    Category average: 7.4

  • Experiment scheduler

    Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

    Category average: 7.9

Unmatched value and performance

Use Cases and Deployment Scope

Convert Experiences makes our Optimization Program possible by providing an incredibly fast platform for A/B testing and seamless integration with our marketing data points.

Pros

  • Flickerless performance and lightweight script
  • Incredibly intuitive UI
  • Very knowledgable support and response time
  • Company leadership values feedback

Cons

  • Not all conversions from GA4 can be imported

Return on Investment

  • Seamless operation of our Optimization Program
  • Helps us deploy complex tests with demanding targeting issues and works with dynamic elements

Alternatives Considered

VWO, SiteSpect, Google Optimize and Optimizely Web Experimentation

Perfect replacement for Google Optimize - and other A/B testing tools

Use Cases and Deployment Scope

We use Convert on our own website, but primarily for our customers. We help eCommerce stores to raise their conversion rates by applying best practices (smaller stores) and doing A/B testing (bigger stores). For us, it is critical to have quick and seamless integration into the shop system and many possibilities to create test variations, even with sometimes awful HTML structure.

Pros

  • Fast integration
  • Quick test setup
  • Excellent loading times
  • Integration with Google Analytics 4 and many other tools

Cons

  • User Experience / UI design

Return on Investment

  • Huge uplifts through fast and easy testing
  • High ROI

Alternatives Considered

Webtrends Optimize and VWO

Convert is our go-to A/B test platform

Pros

  • Easy test setup with lots of preconfigured options and simple enough to construct your own.
  • Awesome Support team! Can't say enough about their responsiveness and willingness to dig in and review my test set up if I encounter any issues (rarely though).
  • Love the test snapshots. I've used other products in the past that didn't provide this simple feature.
  • Occasionally I need one of our developers to assist with test setup and their feedback has been very positive.

Cons

  • Really, no major issues from our usage. This platform works very well for the level of consumer/company that it is geared for. I have used more features on Adobe Target when I used that extensively in the past but then again I paid 15 times more on an annual basis.

Return on Investment

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.

Alternatives Considered

Adobe Target, Optimizely and Google Optimize

Other Software Used

Hotjar, UserTesting, Lucky Orange

Convert your conversions ideas into tests to prove their value!

Pros

  • New pricing module on the product page.
  • New checkout layout.

Cons

  • Setting and QA goals.
  • Hi-level analytics.

Return on Investment

  • New cart-checkout funnel -> tested $100K PA.
  • New pdp pricing module -> tested $80K PA.

Alternatives Considered

AB Tasty, Google Optimize and Optimizely

Great value for the price you pay.

Pros

  • Very easy to use. If you have a team you need to train on how to use this software - it can be easily done given how user friendly it is.
  • Easy to implement. Once the script is implemented - you can begin A/B testing immediately. It's not a long and arduous process to get the set up work done unlike other softwares.
  • Love how the data is presented - easy to read and make informed design changes for our client's websites.

Cons

  • I recommend integrating more third party softwares with convert to help better analyze the data
  • I recommend having the ability to integrate with more custom CRM's

Return on Investment

  • We saw a lift of 66% in overall qualified leads to the website for our client
  • We saw a lift in ROI as well but due to confidentiality reasons I cannot detail what the ROI lift was

Alternatives Considered

Optimizely and Google Optimize