Constant Contact

Score7.7 out of 10

859 Reviews and Ratings

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Categories & Use Cases

Media

Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.

Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.

Screenshot of Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.

Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.

Screenshot of Reach your customers wherever they are with SMS Marketing.

Screenshot of Integrate with powerful tools to grow more using Constant Contact.

Screenshot of Watch your sends, opens, clicks and more. In-depth reporting allows you to watch the performance of your campaigns over time and see who is engaging and who isn't.

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Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.

Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4

Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.5

Geoff Willoughby View profile

Policy and Programs Manager in Professional Services at Florida Association of School Administrators (1-10 employees employees)

Use Cases and Deployment Scope

We use Constant Contact for daily newsletter emails, event notifications, and specific calls to action. The product is outstanding in getting our message delivered. Constant Contact’s reporting is helpful to keep our strategy moving forward. Our analytics have never been stronger since switching to Constant Contact over 3 years ago.

Pros

Reporting
Templates
ease of scheduling

Cons

The new way to schedule an email is a little confusing
Navigation can be tricky
cost is a little high

Return on Investment

We have had a higher attendance rate at our conferences
More response to emails
more attendees in our webinars

Usability

Alternatives Considered

Intuit Mailchimp

Other Software Used

Novi AMS, Feathr

Geoff Willoughby

Communications Manager at Florida Association of School Administrators (1-10 employees employees)

Use Cases and Deployment Scope

I use Constant Contact to reach all 5000 members in my association. We send out daily and weekly newsletters, calls for action, event announcements, and holiday wishes, as well as many more emails, when needed. I think the data we get from Constant Contact is very accurate and helps us make better choices when sending emails.

Pros

easy to send emails
great reporting and data
the templates are user friendly
the distribution lists are easy to add to emails

Cons

I do not like the new screen that pops up when scheduling an email
Sometimes it is not easy to edit text blocks in emails
pictures are not always agreeing with the email blocks

Return on Investment

We have had an increase in opens and clicks
We have had increased attendance at our events
We have been at budget in our email line

Usability

Alternatives Considered

Feathr, Intuit Mailchimp and Novi AMS

Other Software Used

Novi AMS, Feathr, Adobe Acrobat

Emma Lotter View profile

Marketing Communications Manager in Marketing at Cooper Oates (51-200 employees employees)

Use Cases and Deployment Scope

We use Constant Contact to keep in touch with our customer base (also internal newsletters) to provide updates about our company and work as well as gain their trust by providing consistent bits of information they find useful. We also use it to send surveys, both internal and external. We also use the event feature to promote company events and gather RSVPs.

Pros

Great customer support
Easy to use
Good reporting and clear to understand

Cons

I wish there was more design customization with layout/font/graphics stuff
Some event features could be improved with more customization for certain types of events
I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration

Return on Investment

We have had an increased awareness and interest in a new service we offer and pushed out through email campaigns. We heard positive feedback from customers about this.
We've improved our internal communication by sending newsletters to our team which has let different departments know of wins/losses and overall company news they otherwise may not know

Other Software Used

Adobe Acrobat, Canva, SalesManager

Kelly Shields

Social Media Director in Marketing at Benchmark Title Agency LLC (11-50 employees employees)

Use Cases and Deployment Scope

We have 4,000 clients across New York. Constant Contact helps us email all of them easily. We send out educational emails, set up events and use send invitations out through Constant Contact as well.

Pros

Email Marketing
SMS Marketing
Email Marketing Analytics
Social Analytics

Cons

Email Editing
Stock Photo Library
Video Sending in Emails

Return on Investment

Social Media Growth
Quick Removal of Retirees
Organization of Location of Clients Emails

Alternatives Considered

Microsoft 365

Other Software Used

Canva, Microsoft 365, Adobe Acrobat

Liana Epstein View profile

Communications Director in Marketing at Yale Alumni Nonprofit Alliance (1-10 employees employees)

Use Cases and Deployment Scope

We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.

Pros

Email builder UX.
Repurposing for multi-channel social media posts.
Good starting templates for design.
Brand kits.

Cons

Limited building blocks in email builder.
Limited capabilities for tagging on various social media integrations.
Limited native integrations with CRM.

Return on Investment

Allowed us to reach more people quickly.
Allowed us to track engagement with better data.
Allowed us to more easily build and replicate correspondence.

Other Software Used

Salesforce Lightning Platform, Zapier

Intuit Mailchimp

ActiveCampaign

Brevo

Constant Contact

What is Constant Contact?

Categories & Use Cases

Media

Key Features

Top Performing Features

Email Previews

Email deliverability reporting

Image Validation

Areas for Improvement

Triggered drip sequences

A/B testing

Spam Testing

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Other Software Used

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