#1 most frequent
United States of America
89.8%102,327 installations of 113,952
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.
Categories & Use Cases
Media
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Screenshot of the AI Content Generator that can be used to create content for emails, social posts, or SMS.
Top Performing Features
Email Previews
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Category average: 9.3
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
Image Validation
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
Category average: 8.4
Areas for Improvement
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Spam Testing
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
Category average: 8.6
Who Buys & Uses Constant Contact
#2 most frequent
Canada
5.5%6,242 installations of 113,952
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
1.4%1,623 installations of 113,952
Constant Contact Makes My Job Easier
Use Cases and Deployment Scope
We use Constant Contact for daily newsletter emails, event notifications, and specific calls to action. The product is outstanding in getting our message delivered. Constant Contact’s reporting is helpful to keep our strategy moving forward. Our analytics have never been stronger since switching to Constant Contact over 3 years ago.
Pros
- Reporting
- Templates
- ease of scheduling
Cons
- The new way to schedule an email is a little confusing
- Navigation can be tricky
- cost is a little high
Return on Investment
- We have had a higher attendance rate at our conferences
- More response to emails
- more attendees in our webinars
Usability
Alternatives Considered
Intuit Mailchimp
Other Software Used
Novi AMS, Feathr
Constant Contact is the Best Email Platform
Use Cases and Deployment Scope
I use Constant Contact to reach all 5000 members in my association. We send out daily and weekly newsletters, calls for action, event announcements, and holiday wishes, as well as many more emails, when needed. I think the data we get from Constant Contact is very accurate and helps us make better choices when sending emails.
Pros
- easy to send emails
- great reporting and data
- the templates are user friendly
- the distribution lists are easy to add to emails
Cons
- I do not like the new screen that pops up when scheduling an email
- Sometimes it is not easy to edit text blocks in emails
- pictures are not always agreeing with the email blocks
Return on Investment
- We have had an increase in opens and clicks
- We have had increased attendance at our events
- We have been at budget in our email line
Usability
Alternatives Considered
Feathr, Intuit Mailchimp and Novi AMS
Other Software Used
Novi AMS, Feathr, Adobe Acrobat
Easy to use, good value, good support
Use Cases and Deployment Scope
We use Constant Contact to keep in touch with our customer base (also internal newsletters) to provide updates about our company and work as well as gain their trust by providing consistent bits of information they find useful. We also use it to send surveys, both internal and external. We also use the event feature to promote company events and gather RSVPs.
Pros
- Great customer support
- Easy to use
- Good reporting and clear to understand
Cons
- I wish there was more design customization with layout/font/graphics stuff
- Some event features could be improved with more customization for certain types of events
- I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration
Return on Investment
- We have had an increased awareness and interest in a new service we offer and pushed out through email campaigns. We heard positive feedback from customers about this.
- We've improved our internal communication by sending newsletters to our team which has let different departments know of wins/losses and overall company news they otherwise may not know
Other Software Used
Adobe Acrobat, Canva, SalesManager
Constant Contact gets the job done, and continues to improve.
Use Cases and Deployment Scope
We use Constant Contact for all email communications. These usually revolve around fundraising activities, programming events, and educational programs. Sometimes, they are also just thought pieces shared.
Pros
- Email builder UX.
- Repurposing for multi-channel social media posts.
- Good starting templates for design.
- Brand kits.
Cons
- Limited building blocks in email builder.
- Limited capabilities for tagging on various social media integrations.
- Limited native integrations with CRM.
Return on Investment
- Allowed us to reach more people quickly.
- Allowed us to track engagement with better data.
- Allowed us to more easily build and replicate correspondence.
Other Software Used
Salesforce Lightning Platform, Zapier
Constant Contact gets results.
Use Cases and Deployment Scope
We use Constant Contact to email targeted constituent groups. Our organization has a retail side, in which we keep our list of 39,000 customers aware of new product releases, sales, and events. On our nonprofit side, we email our members with organization updates, membership renewal requests, year-end and seasonal donation appeals, in-store promotions, events in the community, and opportunities for increased participation.
Pros
- Constant Contact allows me to send to particular groups of customers and donors.
- It's easy to test messages, send to multiple staff members for edits and feedback.
- The AI tool is great when you have writer's block.
- I can see how often constituents open and click on our emails.
Cons
- I wish there was more we could do to customize the email templates.
Return on Investment
- We have more than doubled our online sales since 2019 by using constant contact and improving our website.
Alternatives Considered
Mailchimp
Other Software Used
Adobe Acrobat, NetSuite ERP, Microsoft 365
