Conductor is being used by our Marketing department to optimize content across all of our comms. I personally use it in my role as a copywriter to research topics so that I can keep engagement and visibility high. I also find it helpful as a research tool to come up with new ideas for content.
Pros
Platform is very easy to use
Wide variety of tools within the platform
Cons
None
Likelihood to Recommend
As a copywriter who focuses on email, social, blog and paid media content I can confidently say that Conductor is perfectly suited to enhance and boost engagement. When searching for the best SEO optimized keywords I have found many different avenues to go down with the creative I put out.
VU
Verified User
Employee in Marketing (Events Services company, 51-200 employees)
Conductor is used solely by our marketing department in order to do keyword-level research when we are looking to commercialize new products. We are able to see a high level, as well as a granular view of the monthly search volume of keywords, as well as the buyer journey, which has proved to be instrumental in deciding how we want to position new products and web pages.
Pros
Competitor tracking - see where you are ranking compared to your business or SEO competitors
Keyword Visibility - see week over week stats of how you are performing for tracked keywords
Category comparison - create specific categories and track progress over weeks, months, etc
Cons
An easier way to mass upload multiple keywords at once
See full search performance, not just for keywords that are currently being tracked
Ability to add more competitors to track/compare
Likelihood to Recommend
Conductor is great for staying up to date on how we are performing in keyword searches as well as room for improvement in other ranking categories.
VU
Verified User
Contributor in Marketing (Security and Investigations company, 10,001+ employees)
