Easy Salesforce Email Tracking
Use Cases and Deployment Scope
Pros
- Logs emails to Salesforce
- Integrates with Google Gmail
- Easy to track
Cons
- Disappearing from Mailbox
- Not logging consistently
- Had some down time
Return on Investment
- Positive impact was the greater insight into communications with clients
- Having emails tracked to leads and prospects helped with the continuity of the sales process
- Being able to have all customer emails tracked led to an increase in ROI








