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WhatsApp Business

Score8.8 out of 10

200 Reviews and Ratings

What is WhatsApp Business?

WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.

Categories & Use Cases

Who Buys & Uses WhatsApp Business

WhatsApp Business Reviews

What users are saying about WhatsApp Business.
View all WhatsApp Business reviews

Inexpensive but functional

Incentivized
Amir EbrahimiView profile
Co-founder and CMO in Corporate at ProsperGroups (1-10 employees)

Use Cases and Deployment Scope

I use WhatsApp as a lead generation tool. I have a digital marketing company that serves countries across the GCC. My website is connected to WhatsApp, which allows me to chat with my clients and leads from different regions and countries. This allows me to keep my number attached as well in case of calls. Sth between a chatbot and a phone service.

Pros

  • Acts as a phone number
  • Acts as a chatbot
  • Allows me to connect to services like Instagram and Facebook

Cons

  • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
  • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
  • File transfer is time consuming and troublesome. It also has limits.

Return on Investment

  • Definitely ROI - cheaper than other services
  • time saving
  • making me available for the business at all times

Usability

Alternatives Considered

Telegram, Rakuten Viber and Zoom Workplace

Other Software Used

Zoom Workplace, Outline, Adobe Premiere Pro, Telegram, Slack

Review of a great app

MOHAMMAD AZMAL HOSSAINView profile
Pharmacy Manager in Sales at AL-MUZINY PHARMACY GROUP (11-50 employees)

Use Cases and Deployment Scope

It is being used by our pharmacy group to make smooth communication among ourselves. Quick chatting and transfer of necessary files is really helpful. Sometimes group meeting helps us to take cumulative decision in an effective way. Right communication helps us to buy profitable items from various vendors through out the country. The whole Pharmacy Group is dependent on this app.

Pros

  • Chatting
  • File transfer
  • Group meeting
  • These are the strength of the app because these guide us to find out solution of critical problem smoothly
  • It saves valuable time and money

Cons

  • Video call should be added through out the world
  • Provide more security
  • Increase confidences of users
  • Privacy issue should consider as a critical factor

Return on Investment

  • Enhancement of tIotal organizational performances
  • Increased profit
  • Less expenses
  • In spite of some privacy issue the app has real positive impact on achieving total business goals

Usability

Alternatives Considered

Skype and Rakuten Viber

Other Software Used

Skype, Rakuten Viber

Best Business Platform in Hand

Incentivized
Verified User
Consultant in Sales (11-50 employees)

Use Cases and Deployment Scope

I used WhatsApp Business for connecting with clients, sending them brochures, images, videos and price quotations for respective project. As a property manager WhatsApp Business is the core tool for me which is used across all the stages. Starting with the client initialisation till the customer support and post sales service. The application gives me freedom to use automated message service of someone enquires regarding project. The platform is very secure and it provides instant support and solution to customer directly. I can easily create group & connect with different people such as vendors, teammates, customers, site supervisors. WhatsApp Business is not only solving the communication gap between consumer & service provider but it is saving up huge amount of time as well as work. It creates great user experience and for me it has been a daily tool which I can rely on. It has also improved the efficiency in pre & post contract management for the team across my organisation. Features I like the most 1. Easy communication and instant support 2. Multiple options to create catalogue according to your business type and targeted audience.

Pros

  • Ease of communication with clients which helped us in improving our customer satisfaction and quick response time.
  • We can customise messages for different clients such as for vendors, business clients.
  • Excellent support in share images, videos, documents. It saves a whole lot of time and effort by email it to various clients and stakeholders.
  • Various options to create catalogue & showcase accordingly

Cons

  • WhatsApp Business is a great tool but it becomes difficult when there is need for scalability
  • Ensuring with the strict compliances & policies of WhatsApp Business consumes time while on boarding new business.
  • WhatsApp Business must add more comprehensive features for reporting and analytics.

Return on Investment

  • It saved a lot of time, being able to connect with clients in a seamless manner.
  • It improved our relationship with clients drastically.
  • Our team was able to focus more on core work & WhatsApp Business automation helped us responding to a particular client more effectively on particular query.

Usability

Alternatives Considered

Google Authenticator, Google Calendar, Google Pay and Salesforce CMS

Other Software Used

Outlook4Gmail, Instagram for Business, LinkedIn Premium Business

Value for your money

Teembo DavidView profile
Lead Photographer in Professional Services at Unleashed Pictures (1-10 employees)

Use Cases and Deployment Scope

Instead of me having to send quotations everytime to my clients, they simply view them from my catalog section and be able to make orders.

Pros

  • Catalog
  • Ads
  • Chanels

Cons

  • Retrieving of backups
  • Incorporate a calendar
  • Allowing customers to make reservations

Return on Investment

  • More sales
  • Convenient and organized
  • Am able to put my working hours

Alternatives Considered

Cloud Whatsapp

WhatsApp Business best for Businesses

Ali Hasnain
Assistant Manager HR in Human Resources at Agro Processors & Atmospheric Gases LTD (501-1000 employees)

Use Cases and Deployment Scope

One of the main business problems that WhatsApp Business addresses my company is that its improving customer engagement and satisfaction. With WhatsApp Business, We can easily communicate with our customers, respond to inquiries, and provide real-time support. This can help to build stronger relationships with customers and improve their overall experience with the business. Another problem that WhatsApp Business addresses is automating routine tasks and messages. The platform allows businesses to create quick replies and set up automated messages for frequently asked questions, order confirmations, and other types of customer inquiries. This can help to streamline customer support and save time for businesses.

Pros

  • Two-way communication: WhatsApp Business allows businesses to have real-time, two-way conversations with their customers, which can help to build stronger relationships and improve customer satisfaction. Customers can ask questions, provide feedback, and make inquiries, while businesses can respond promptly and provide personalized support
  • Automation: WhatsApp Business allows businesses to automate certain tasks and messages, which can help to save time and streamline customer support. Businesses can create quick replies and set up automated messages for frequently asked questions, order confirmations, and other types of customer inquiries.
  • Customer engagement: WhatsApp Business allows businesses to engage with customers in a more casual and personalized way than traditional marketing channels. Businesses can use WhatsApp to send promotions, share new product launches, and offer exclusive deals to customers.

Cons

  • Limited features: While WhatsApp Business offers some basic automation features, such as quick replies and automated messages, it lacks some more advanced features that would be useful for businesses. For example, it does not offer the ability to schedule messages, set up chatbots, or create custom workflows.
  • Integration: WhatsApp Business does not have native integrations with many third-party tools and services, which can make it difficult for businesses to fully integrate it into their existing workflows and tools. This can limit its usefulness for businesses that rely heavily on other software tools.
  • User management: WhatsApp Business currently only allows businesses to have one phone number associated with their account, which can make it difficult for larger businesses with multiple customer support agents to manage conversations effectively.

Most Important Features

  • Two-way messaging: WhatsApp Business allows businesses to have two-way conversations with their customers, providing a more personalized and engaging experience.
  • Quick replies: Businesses can set up quick replies to common questions, allowing them to respond to customer inquiries quickly and efficiently.
  • Automated messages: WhatsApp Business allows businesses to set up automated messages, such as greeting messages and away messages, to help manage customer expectations.

Return on Investment

  • Improved customer engagement and support
  • Increased sales: For e-commerce businesses
  • Increased workload: WhatsApp Business lead to an increased workload for support agents and other employees

Alternatives Considered

Skype

Other Software Used

Skype, Zoom