TrustRadius: an HG Insights company

Airship

Score8.5 out of 10

54 Reviews and Ratings

What is Airship?

The Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.

Read more details.

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Who Buys & Uses Airship

Airship Reviews

What users are saying about Airship.
View all Airship reviews

Smooth Intergration and great customer support

Incentivized
DeAnn Brandel
Office/Communications Manager in Marketing at St Patrick of Edina (11-50 employees)

Use Cases and Deployment Scope

It is a powerful tool with many use cases, I've only used the tip of the iceberg with so much more to explore. It has helped to improve the perception of the products too. I could easily send out a last-minute message if needed as it's fairly easy and quick to set up.

Pros

  • Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
  • Setting up the target audience within Airship using attributes is one of my favorites.

Cons

  • I struggle with the use of performance analytics.
  • No doubt it has tons of useful information, but this requires more time to understand and explore to fully utilize it.

Return on Investment

  • It is easy to use, especially for our older population and suits the younger population just fine.

Alternatives Considered

Canva

Other Software Used

Wufoo, Ascend by Wix, Adobe Acrobat

Clear and impactful working sessions with Airship

Maxwell Green
Marketing Consultant in Marketing at TracFone/Verizon (10,001+ employees)

Use Cases and Deployment Scope

Airship deploys our app channel campaigns for users with the My Account" app installed. They also optimize this channel and have omnichannel integration abilities.

Pros

  • Very responsive
  • Willing to make adjustments
  • Clear and impactful working sessions
  • They give you the time of day

Great data management

Incentivized
Verified User
Manager in Customer Service (11-50 employees)

Use Cases and Deployment Scope

It is a powerful tool with many use cases, I've only used the tip of the iceberg with so much more to explore. I could easily send out a last-minute message if needed as it's fairly easy and quick to set up. It has helped to improve the perception of the products too.

Pros

  • Setting up the target audience within Airship using attributes is one of my favorites.
  • Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.

Cons

  • No doubt it has tons of useful information, but this requires more time to understand and explore to fully utilize it.
  • I find the use of performance analytics a bit difficult.

Return on Investment

  • It is easy to use, especially for our older population and suits the younger population just fine.

Alternatives Considered

Canva and Constant Contact

Other Software Used

Canva, Constant Contact, Ascend by Wix

Airship Overview

Incentivized
Verified User
Project Manager in Marketing (10,001+ employees)

Use Cases and Deployment Scope

Our department, Customer Marketing AKA Base Management, uses them for our application marketing channel and for Push notifications. This allows us to engage our users per brand for our My Account app. We issue various campaigns targeted at users to work within the app but also to refer to other marketing channels or business segments.

Pros

  • Push Notifications
  • Driving Engagement
  • Custom Analytics
  • Attentive Customer Service
  • Custom Solutions

Cons

  • Nothing comes to mind
  • Nothing comes to mind
  • Nothing comes to mind

Return on Investment

  • Their service allows us to route users to other marketing channels
  • Allows us to create upsell opportunities
  • Allows us to prompt them for Auto-pay for billing purposes

A robust tool for cross-channel marketing

Incentivized
Shahzeb Alam
Marketing Automations Specialist in Marketing at Talk Home UK (51-200 employees)

Use Cases and Deployment Scope

I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.

Pros

  • Efficiently handling the communication delivery for a huge number of customer base.
  • The performance analytics dashboard offers information about each part within the campaign that we want to analyse.
  • Customer support response is good.

Cons

  • Dashboard is robust but very complex to use. It can be made easy.
  • More features should be added when designing templates for emails or landing pages.

Return on Investment

  • Increased customer retention by 15%
  • Increased revenue by 18% on the launch of loyalty program for our app
  • Improved app's daily active user rate due to engagement strategies

Other Software Used

Voucherify

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