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AppLovin Exchange (ALX)

Score6.9 out of 10

7 Reviews and Ratings

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What is AppLovin Exchange (ALX)?

AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.

Categories & Use Cases

Reviews

What users are saying about AppLovin Exchange (ALX).
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Gaming SSP

Incentivized
Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Pros

  • Vast supply across gaming inventory.
  • Engaging formats and lots of video inventory.
  • Great performance for most verticals.

Cons

  • Their support is very slow.
  • Inventory prices can be a bit high.
  • They need better anti-fraud controls.

Return on Investment

  • We have seen good CPAs, increasing budgets and improving ROI.
  • We have bid aggressively in most cases reducing our margin.
  • Overall positive impact by allowing us to reach more users.

Alternatives Considered

Smaato, MoPub, The Trade Desk and AppNexus

Other Software Used

MoPub

Great for gaming

Incentivized
Verified User
Manager in Sales (51-200 employees employees)

Use Cases and Deployment Scope

AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.

Pros

  • Lots of gaming inventory
  • Plenty of high inventory formats
  • More than one end point in the USA to reduce latency when buying via RTB

Cons

  • Support team takes a lot of time to answer
  • Not a lot banner inventory
  • Really high CPM prices on the platform

Most Important Features

  • Inventory
  • Formats
  • Monetization platform

Return on Investment

  • It has helped us achieve ROI, increasing budgets
  • it has helped us get new clients, getting more bookings

Alternatives Considered

MoPub, Fyber, InMobi, PubMatic and Magnite

Other Software Used

Magnite, PubMatic

AppLovin is a great app if you have decided to grow your company

Incentivized
Verified User
Administrator (1-10 employees employees)

Use Cases and Deployment Scope

I use AppLovin for my new startup as I was expanding my business over the last few months. This app is amazing because it allows your application to grow organically using its set of solutions to grow a small business like mine. Overall, I was very happy with the product because it allowed me to grow my mobile business and I would highly recommend this app to others

Pros

  • ROI
  • Growth
  • Monetization

Cons

  • Customer Service
  • Mobile advertising
  • Pricing

Most Important Features

  • Mobile gaming
  • App developers
  • Increase retention

Return on Investment

  • It has had a positive impact on my business objectives
  • It has helped me grow exponentially
  • It has provided a way for me to expand my business

Alternatives Considered

Google AdMob, AdColony, from Digital Turbine and Storyly

Other Software Used

Google AdMob, Google Ad Manager, Google AdMob

Programmatic at its best

Incentivized
Verified User
Director in Sales (201-500 employees employees)

Pros

  • Very good quality. Their CTRs are above average.
  • Great support team, very personable and helpful
  • Exclusive publishers, mostly on the gaming category

Cons

  • They should provide more detail in their reporting tools
  • As a DSP, they could handle QPS better thus lowering the infrastructure costs for the DSP.
  • They could expand their international inventory offering

Return on Investment

  • It has helped us reach our CPAs, so the impact has been very helpful.
  • It has had high ROI by increasing the amount of publishers we are using on each campaign.
  • Also, it allowed us to reach more users for our retargeting campaign, thus improving our revenue.

Usability

Alternatives Considered

MoPub and Cheetah Digital Marketing Suite (formerly Experian)

Other Software Used

MoPub, Smaato, Rubicon Project, AdColony, OpenX, PubMatic

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