AppLovin Exchange (ALX)

The AppLovin Exchange (ALX) is a source of premium in-app mobile ad inventory and mobile real-time-bidding exchange, connecting mobile ad space buyers directly to AppLovin MAX. Through direct, equal access auctions, all ALX buyers are placed at the top of the funnel – to ensure transparent upfront pricing with no middleman fees, and to drive purchasing power Through MAX, ALX buyers transact in diverse real-time bidding (RTB) auctions with premium in-app ad real estate across 140k apps and 2 billion+ devices globally. AppLovin states this scale allows the exchange to power better opportunities and more focused targeting so that ads drive a higher ROI.