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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AppLovin Exchange (ALX)

    Score6.9 out of 10
    N/AAppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.N/A

    AppsFlyer

    Score6.3 out of 10
    N/AAppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.

    $0

    Pricing
    AppLovin Exchange (ALX)AppsFlyer
    Editions & Modules
    No answers on this topic
    Growth
    per conversion
    Zero
    Free Forever
    Enterprise
    Contact sales team
    Offerings
    Pricing Offerings
    AppLovin Exchange (ALX)AppsFlyer
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    AppLovin Exchange (ALX)AppsFlyer
    Considered Both Products
    AppLovin
    No answer on this topic
    AppsFlyer
    Chose AppsFlyer
    We felt that AppsFlyer was more straight forward with the data they provided and there was a trust formed when dealing with our reps that just wasn't there with AppLovin or Adjust. We also felt we had more flexibility when integrating AppsFlyer.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    71%
    Implementation went as expected
    5 Answers
    User Ratings
    AppLovin Exchange (ALX)AppsFlyer
    Likelihood to Recommend
    8.0
    (4 ratings)
    7.9
    (46 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (1 ratings)
    6.7
    (2 ratings)
    Support Rating
    6.8
    (2 ratings)
    6.0
    (3 ratings)
    User Testimonials
    AppLovin Exchange (ALX)AppsFlyer
    Likelihood to Recommend
    AppLovin
    No answers on this topic
    AppsFlyer
    No answers on this topic
    Pros
    AppLovin
    No answers on this topic
    AppsFlyer
    No answers on this topic
    Cons
    AppLovin
    • Their support is very slow.
    • Inventory prices can be a bit high.
    • They need better anti-fraud controls.
    Incentivized
    Read full review
    AppsFlyer
    • Supports download of only 200K rows of raw data for in-app events
    • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
    • Custom reports are limited.
    • Need to download raw data for deeper analysis
    • Cannot look into parameter level events without raw reports
    Incentivized
    Read full review
    Likelihood to Renew
    AppLovin
    No answers on this topic
    AppsFlyer
    AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
    Incentivized
    Read full review
    Usability
    AppLovin
    No answers on this topic
    AppsFlyer
    The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
    Incentivized
    Read full review
    Support Rating
    AppLovin
    AppLovin's support team is their weakest point. They are not very responsive and they tend to provide solutions that do not fix the problem. It seems like they will only be proactive if you are a very big client and by doing that they are preventing the rest of the client base from increasing spend on their platform and growing their accounts
    Incentivized
    Read full review
    AppsFlyer
    No answers on this topic
    Alternatives Considered
    AppLovin
    No answers on this topic
    AppsFlyer
    No answers on this topic
    Return on Investment
    AppLovin
    No answers on this topic
    AppsFlyer
    • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
    • Allows us to stop spend on inventory that's not performing well to save money on those placements.
    • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
    Incentivized
    Read full review
    ScreenShots

    AppsFlyer Screenshots

    Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.