Great for gaming
Use Cases and Deployment Scope
AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.
Pros
- Lots of gaming inventory
- Plenty of high inventory formats
- More than one end point in the USA to reduce latency when buying via RTB
Cons
- Support team takes a lot of time to answer
- Not a lot banner inventory
- Really high CPM prices on the platform
Likelihood to Recommend
AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.
