AppLovin Exchange (ALX)

• We have seen good CPAs, increasing budgets and improving ROI.
• We have bid aggressively in most cases reducing our margin.
• Overall positive impact by allowing us to reach more users.

Smaato, MoPub, The Trade Desk and AppNexus

MoPub

AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.

• Inventory
• Formats
• Monetization platform

• It has helped us achieve ROI, increasing budgets
• it has helped us get new clients, getting more bookings

MoPub, Fyber, InMobi, PubMatic and Magnite

Magnite, PubMatic

I use AppLovin for my new startup as I was expanding my business over the last few months. This app is amazing because it allows your application to grow organically using its set of solutions to grow a small business like mine. Overall, I was very happy with the product because it allowed me to grow my mobile business and I would highly recommend this app to others

• Mobile gaming
• App developers
• Increase retention

• It has had a positive impact on my business objectives
• It has helped me grow exponentially
• It has provided a way for me to expand my business

Google AdMob, AdColony, from Digital Turbine and Storyly

Google AdMob, Google Ad Manager, Google AdMob

• It has helped us reach our CPAs, so the impact has been very helpful.
• It has had high ROI by increasing the amount of publishers we are using on each campaign.
• Also, it allowed us to reach more users for our retargeting campaign, thus improving our revenue.

MoPub and Cheetah Digital Marketing Suite (formerly Experian)

MoPub, Smaato, Rubicon Project, AdColony, OpenX, PubMatic