Ahrefs the best all rounder SEO tool
Use Cases and Deployment Scope
Ahrefs is the tool we rely on for getting an accurate count of referring domains, along with associated data such as date added, target URL for the backlink. We can also track our competitors’ links, conduct keyword research. I particularly like the visualisations native to the tool, enabling me to get quick snapshots of our competitive performance over time series, and keyword volume variation is very helpful to see too.
Pros
- Data visualisation
- Referring domain tracking
- Keyword research
Cons
- Sometimes we’ve noticed referring domain accuracy is not up to scratch for France and Canada. Which is odd. The Ahrefs team haven’t provided a reasonable explanation for why this is the case.
- Referring domain counts have fluctuated, which makes it challenging to narrate progress to internal stakeholders. Ahrefs team has also been less than brilliant in their support for this issue.
Return on Investment
- Tracking and narrating referring domain growth to our internal stakeholders enabling us to build and maintain a content marketing program.
- Accurate keyword research saving time for our team meaning we’re more efficient at content production.
Usability
Alternatives Considered
seoClarity, Semrush and Similarweb
Other Software Used
seoClarity, Semrush, Similarweb
