Adobe Customer Journey Analytics

Score8.1 out of 10

25 Reviews and Ratings

What is Adobe Customer Journey Analytics?

Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.

Categories & Use Cases

Media

Screenshot of Graph-Based Stitching in Adobe Customer Journey Analytics

Screenshot of Derived Fields in Adobe Customer Journey Analytics

Screenshot of Data Views in Adobe Customer Journey Analytics

Screenshot of Data Governance in Adobe Customer Journey Analytics

Screenshot of AI Assistant in Adobe Customer Journey Analytics

Screenshot of Attribution Models in Adobe Customer Journey Analytics

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Screenshot of Graph-Based Stitching in Adobe Customer Journey Analytics

#1 most frequent

Professional, Scientific, and Technical Services

25.4%

131 installations of 515

#2 most frequent

Finance and Insurance

18.6%

96 installations of 515

#3 most frequent

Information

12.4%

64 installations of 515

Verified User

Analyst in Research & Development (10,001+ employees employees)

Use Cases and Deployment Scope

We use AEP, Target, and Adobe Customer Journey Analytics in every day practices. Primarily I use Adobe Target which has many great qualities along with a lot of flaws. The greatest being how slow the overall system is. It takes forever to load literally anything. Another flaw is when trying to select anything on the website to edit, it doesn't ever work properly and results in a lot of trial and error. It can get very frustrating.

Pros

Being able to edit a small section of the website without changing the entire website

Cons

Being able to better compare segments

Return on Investment

We are able to see the exact monetary value each campaign has had because of Adobe Customer Journey Analytics tracking

Usability

Alternatives Considered

Adobe Target, Adobe Experience Platform and Adobe Audience Manager

Other Software Used

Adobe Target, Adobe Experience Platform, Adobe Audience Manager

Verified User

Employee in Information Technology (10,001+ employees employees)

Use Cases and Deployment Scope

I utilize Adobe Customer Journey Analytics to collect information and gain insights into how customers are engaging with our Adobe Target test initiatives. It helps us iterate on target ideas and solve problems within testing campaigns.

Pros

Customer Data Attribution
Journey mapping
Data Segmentation

Cons

Journey Canvas UI, when using a mouse with scroll wheel, it defaults to zooming in or out of the map, and not up and down if the map is very extensive.
When trying to break down a dimension by a second dimension and third dimension. If you are replacing the 2nd dimension breakdown, it would be beneficial to keep the 3rd breakdown instead of wiping it out.

Return on Investment

More granular tracking of customer engagement has been a huge benefit.

Usability

Alternatives Considered

Adobe Target

Other Software Used

Adobe Target, Adobe Experience Platform

Damon Hall View profile

Sr. Marketing Manager of Web Analytics and Personalization in Marketing at CrowdStrike (5001-10,000 employees employees)

Use Cases and Deployment Scope

it provides you a full funnel view of your conversion funnel. It helps visualize journey path between not only web analytic state up, but also off-line and sell stage data

Pros

Journey analysis
Attribution visualization

Cons

Data feeds ease of use

Return on Investment

Journey analysis has helped us increase conversion through AB testing

Usability

Alternatives Considered

Adobe Analytics and Attribution in Google Analytics

Other Software Used

Adobe Target, Adobe Experience Manager

Chris Tuten

Data Analyst in Information Technology at The Home Depot (10,001+ employees employees)

Use Cases and Deployment Scope

We utilize Adobe Customer Journey Analytics to track all of our customer interactions on our entire ecomm site. The product helps ensure we are able to accurately determine how customers are reacting our the changes that our product teams are making in order to optimize and improve conversion. We also utilize the product to tackle detailed customer journey problems to understand happy paths and attributes which signal a "good customer".

Pros

Ability to stitch enterprise activity of customers between our online and brick-and-mortar locations
Accurately tying pages attribution to final customer decision to buy products
Ability to standardize metrics to ensure no duplication of our inefficiencies in reporting

Cons

AI-enabled insights; ability to detect and point to problem areas in the business
Needs a better UI for newer and unskilled product managers looking for problems
Layered business context and multi-input incrementality

Return on Investment

Currently, the ROI is a bit extended as our use cases are a bit more complex than the average use case (but we are in active discussions with Adobe Product to improve)
The Adobe Customer Journey Analytics implementation has directly contributed to our company's ability to speak to enterprise orientation, we have seen customer omni-channel presence go up 5% in just one year

Usability

Alternatives Considered

Adobe Analytics and Google Analytics

Other Software Used

Tableau Desktop, Microsoft 365, Quantum Metric

Maria Cintra

Sr. PMM in Product Management at Amazon (10,001+ employees employees)

Use Cases and Deployment Scope

We use Adobe Customer Journey Analytics to identify engagement against multiple points of contact in a event journey

Pros

Reporting
UI

Cons

Onboarding Process
Integration w/ 3p party tools

Usability

Alternatives Considered

Google Analytics

Salesforce Marketing Cloud

Adobe Customer Journey Analytics

What is Adobe Customer Journey Analytics?

Categories & Use Cases

Media

Most Frequent Users

Professional, Scientific, and Technical Services

Finance and Insurance

Information

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Usability

Alternatives Considered

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