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Adobe Customer Journey Analytics vs. Amplitude Analytics

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Customer Journey Analytics

    Score8.1 out of 10
    N/AAdobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.N/A

    Amplitude Analytics

    Score8.3 out of 10
    N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    Pricing
    Adobe Customer Journey AnalyticsAmplitude Analytics
    Editions & Modules
    No answers on this topic
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    Offerings
    Pricing Offerings
    Adobe Customer Journey AnalyticsAmplitude Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Customer Journey AnalyticsAmplitude Analytics
    Considered Both Products
    Adobe
    Chose Adobe Customer Journey Analytics
    I do prefer customer journey analytics to each of the platforms as used in the past given its simplicity and its potential in combining multiple environments and merging to a unified user
    Incentivized
    Amplitude
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    24 Answers
    100%
    Would buy again
    25 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    11 Answers
    91%
    Delivers good value for the price
    20 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    23 Answers
    100%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    79%
    Lived up to sales and marketing promises
    11 Answers
    100%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    76%
    Implementation went as expected
    13 Answers
    100%
    Implementation went as expected
    18 Answers
    User Ratings
    Adobe Customer Journey AnalyticsAmplitude Analytics
    Likelihood to Recommend
    8.3
    (13 ratings)
    8.4
    (31 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (12 ratings)
    7.7
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    8.2
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.0
    (6 ratings)
    In-Person Training
    6.0
    (1 ratings)
    8.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Configurability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    8.0
    (1 ratings)
    Ease of integration
    8.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    8.0
    (1 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Adobe Customer Journey AnalyticsAmplitude Analytics
    Likelihood to Recommend
    Adobe
    No answers on this topic
    Amplitude
    No answers on this topic
    Pros
    Adobe
    No answers on this topic
    Amplitude
    • Feature analytics - measuring frequency of usage
    • Time taken by users to convert in funnels
    • Actions that drive certain user behaviors in funnels via correlation
    • Actions that lead to user drop off in funnels via correlation
    • Comparing behavior of two custom user cohorts
    Incentivized
    Read full review
    Cons
    Adobe
    No answers on this topic
    Amplitude
    No answers on this topic
    Likelihood to Renew
    Adobe
    No answers on this topic
    Amplitude
    Great product Good value for the cost/initiate Support docs and FAQs are great - they limit the necessity of reaching out to in-person support. So when you do call them ... it is for a legit question/issue, no just a "where is it" or a "how to I do xyz123?"
    Incentivized
    Read full review
    Usability
    Adobe
    No answers on this topic
    Amplitude
    No answers on this topic
    Reliability and Availability
    Adobe
    No answers on this topic
    Amplitude
    Alway up and running, or if there is a problem we can get back in the game right away. The reliability was a big selling point for me, and it was true when this company got it. Rollouts can be tough, but this was pretty seamless. Good support throughout the process, good documentation to handle questions/tips
    Incentivized
    Read full review
    Performance
    Adobe
    No answers on this topic
    Amplitude
    No issues, problems, or negative remarks from us!! We had a plan, vendor support was rock solid, our data folks have experience, OCM supported as needed, and we got the rollout done on time, on budget, and with only minor hiccups. SInce the rollout, most of us have already forgotten the hiccups and generally speak highly of the product
    Incentivized
    Read full review
    Support Rating
    Adobe
    Good enough tools and offline support. We had a model of "hypercare" that was mostly good, sometimes not good. But that was more personality/people based, rather than established processes. Overall the support was timely and effective
    Incentivized
    Read full review
    Amplitude
    No answers on this topic
    In-Person Training
    Adobe
    Should be staged differently. It should be Do online stuff, get basic skills/qual. Then do "homework" type tasking, then come to class with an instructor. We got the traditional "start from 0, then step 1, then step 2..." training. This usually saps energy/focus. All training should be like a lab/practice session. If someone needs information or basic knowledge ... put it in a elearning, FAQ, job aid, or resource page.
    Incentivized
    Read full review
    Amplitude
    Virtual Not bad considering the timeframe and turnaround. The biggest benefit was for my end-users to hear a voice (other than mine/ours! LOL) telling them about the new features and capabilities. The in-person training was really good for having an expert that knows the answers and could refer to past experiences, problems, solutions. THey were a great resource to ease the transition ... basically a "you are gonna be okay with this change ... you got this etc.!" kinda vibe
    Incentivized
    Read full review
    Online Training
    Adobe
    Should have more of this for the 101-level stuff. No one needs a Zoom class covering the basics. I need a "guide on the side" when I'm learning new stuff. I want support while I practice.
    Incentivized
    Read full review
    Amplitude
    Good enough to get strong baseline. I always make sure our our users go to and/or focus on the vebndor-provided support docs rather than any formal training. Our instructors come and go, but written policy and how-to docs live much longer in a corporate setting. That said, the online training is sufficient. I like that the training curric is stacked and progressive.
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    Get trained up early, get your people in it and using/testing it.
    Incentivized
    Read full review
    Amplitude
    My team members all have background as data analysts, so Amp was pretty easy to for them. There was sufficient online training available. We also used the available support documents. The actual rollout went well. We did significant testing beforehand. We did a phased rollout, with partial silent rollout (part of OCM's plan) for the smallest line of business. THe silent one was "silent" b/c it was done without fanfare or public notices ... it was just a "we're doing some things, it wont impact your work or workday
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    No answers on this topic
    Amplitude
    No answers on this topic
    Contract Terms and Pricing Model
    Adobe
    No answers on this topic
    Amplitude
    It is a good product. You have to pay for quality ... kinda like buying a Lexus or a Toyota instead of a Buick or a Chevy
    Incentivized
    Read full review
    Scalability
    Adobe
    No answers on this topic
    Amplitude
    Like all the other grades, it was mostly an easy implementation ... we have experience people, the rollout in general is well planned, and the vendor was very supportive
    Incentivized
    Read full review
    Professional Services
    Adobe
    Good offline/non-human resources (guides, FAQs, vids) Great support from people
    Incentivized
    Read full review
    Amplitude
    No answers on this topic
    Return on Investment
    Adobe
    • Currently, the ROI is a bit extended as our use cases are a bit more complex than the average use case (but we are in active discussions with Adobe Product to improve)
    • The Adobe Customer Journey Analytics implementation has directly contributed to our company's ability to speak to enterprise orientation, we have seen customer omni-channel presence go up 5% in just one year
    Incentivized
    Read full review
    Amplitude
    • It collects data of great importance which allows to make product improvements.
    • It easily identifies problems a user may have with the product.
    • The flow of users who have used the product has improved, thus being able to generate more income thanks to the improvements and new functions.
    Incentivized
    Read full review
    ScreenShots

    Adobe Customer Journey Analytics Screenshots

    Screenshot of Graph-Based Stitching in Adobe Customer Journey AnalyticsScreenshot of Derived Fields in Adobe Customer Journey AnalyticsScreenshot of Data Views in Adobe Customer Journey AnalyticsScreenshot of Data Governance in Adobe Customer Journey AnalyticsScreenshot of AI Assistant in Adobe Customer Journey AnalyticsScreenshot of Attribution Models in Adobe Customer Journey Analytics