Adobe Analytics

We use Adobe Analytics to have a better experience so that we can track several of our campaigns across multiple platforms in one home. It's just easier to see all at one place than to have to use multiple places to look at singular places and then have to compare using multiple windows - if I can do all in one I'm in for of that.

• This has let me improve my user engagement - because I can see all
• Lets us expand our conversion rates
• The modeling features are an advantage

Google Analytics

We use Adobe Analytics to analyze web traffic, marketing channels and Ad cloud performance spend.

We are also use Adobe Analytics to measure our A/B tests and understand our personalization efforts.

I have reporting requirements for scorecards, periodic updates through emails or dashboards. I also schedule automated reports for specific use cases to the concerned stakeholders.

• Improved site traffic by 15% Y-o-Y
• Increased Return visitor rate - 20%
• Increased tool engagement by 15%

Google Analytics

Adobe Target, Adobe Experience Platform, Adobe Marketo Engage

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and visualizations to our business and then insights

• We use it for more insights, so I believe the customer can perform the evaluation of their campaigns and how they perform. So it's more of a performance analysis, but it satisfied that

The main way is we will take data that's already been, will basically take data that's the result of an implementation either for ourselves or for our clients. And we'll basically go in and build dashboards or relationships or reports to be able to answer important business questions either for ourselves or for the clients that we work for.

• I'd say business results. We tend to see better media and marketing engagement as a result of using Adobe Analytics, and that's largely because we can measure the effectiveness of campaigns and we can figure out which ones are driving better engagement, whether it's top of funnel or bottom of funnel. That's probably the biggest business result we see. It's obviously we even use it for other non-traditional use cases like AB testing to figure out which experience is a better or not, that type of thing.

Google Tag Manager, Google Analytics

We use Adobe Analytics to track our digital interactions across our web and app platforms. It allows us to understand some of our most important metrics for understanding business performance, such as conversion. Adobe Analytics also allows us to track more specific interactions, such as link clicks or popup interactions. We have also used Adobe Analytics to bring customer profile data into the real time interaction data, by integrating with our CDP, we can see who is on our site and tie that to our core performance metrics.

• Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
• We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
• We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.

Google Analytics

Microsoft Power BI