Adobe Analytics Manufacturing Reviews & Insights

Score7.5 out of 10

839 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.

Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.

Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.

Adobe Analytics Reviews

27 Reviews

ManufacturingAutomotive7Chemicals1Food & Beverages2Furniture1Pharmaceuticals4Apparel & Fashion4Consumer Electronics2Sporting Goods2Computer Hardware1Medical Device2Business Supplies & Equipment1

Videos

Adobe Analytics Review

Rating: 8 out of 10

Incentivized

March 28, 2025

Use Cases and Deployment Scope

We provide, my team provides the business insights from the data that we collect through our web performances and other channels to their business. So we provide reports and visualizations to our business and then insights

Pros

There are some components that we use it in a very business oriented basis because that's how the product features are built. One is Adobe Workspace and the segments and then the visualization, the different types of visualizations and the insights to the business.

Cons

I think it's coming up in the future, sneak peeks and we saw that. So AI insights and custom dimensions, custom metricses and no limit on EVARs and props, but I think the next product that's called CJA, that's covering it, which is a great thing.

Likelihood to Recommend

Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.

Sripriya Venkateswaran

IT Manager for Adobe Analytics in Marketing at AbbVie (Pharmaceuticals, 10,001+ employees)

Vetted Review

5 years of experience

Great tool

Rating: 10 out of 10

Incentivized

March 27, 2025

Use Cases and Deployment Scope

Understanding how users access our sales and products

Pros

Counts of access
Campaign tracking
Visitor identification

Cons

Restating data
Data cleanup

Likelihood to Recommend

Measuring performance is easily reported

Tyrone Battle

Manager Ebusiness in Information Technology at EMC (Computer Hardware, 10,001+ employees)

Vetted Review

25 years of experience

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Love Adobe Analytics for big data

Rating: 8 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

At Carmax, we use it for enterprise web data capture and analysis; understand website performance; create data science models and algorithms based off that web data; tie into Adobe Target for test analysis; understand customer behavior; look for opportunities where we can improve the site and make more relevant customer experiences.

Pros

Big data
Drag and Drop workspace
Customizable

Cons

Very manual to implement
Data is not real time
Would like ability to alert on 3rd party tags

Likelihood to Recommend

If you have an enterprise organization with lots of data, analytics is great. If you're a small business, then you may not need to pay for all that horsepower and could go with a cheaper solution. Or if you have limited develop resources, analytics might not be the best choice since it is manual to implement.

Meghan Powers

Senior Manager, Data Governance Strategy in Corporate at CarMax (Automotive, 10,001+ employees)

Vetted Review

15 years of experience

Adobe Analytics

Rating: 8 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

Digital marketing tracking, website analytics, visitor behavior and journeys. We also use Adobe Analytics to do our monthly analytics tracking and to track experiments and AB testing.

Pros

Streamlined design
Usability for non analytical people
Ease of use

Cons

Duplicate components on accident
Limitations with visuals

Likelihood to Recommend

We use it for almost all reporting with BI and Salesforce data. Great for web analytics and tracking links used in content and campaigns.

Verified User

Analyst in Marketing (Furniture company, 1001-5000 employees)

Vetted Review

2 years of experience

Adobe Analytics Review

Rating: 9 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

The problems we are trying to solve is Data Validation and governance autonomously and missing data points due to users opting out of privacy consent.

Pros

Adobe Workspace > Dashboards
Ease of use
Administration

Cons

Data Warehouse
Data Feeds
Data Sources
Data Imports

Likelihood to Recommend

- It's well suited to easily maneuver to the reports that we need and in a much faster way.
- Although, it does require some improvements with setting with data Sources and data feeds. It feels like the UI is outdated compared to other features.

Verified User

Consultant in Engineering (Apparel & Fashion company, 1001-5000 employees)

Vetted Review

10 years of experience

Adobe Analytics Review

Rating: 4 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

We use AA for collecting analytics data for the applications for app and web to understand user behavior. The problem we face is the account for data for user that do not contest to accept the cookie data and we see a gap in figuring out what have they selected in application.

Pros

Capture the analytics data
Provide business the data that is needed to make business decision

Cons

The data we receive in flat files in EDW is not captured
The consent data for users that do not accept the cookies is hard to collect data on

Likelihood to Recommend

It is good for medium to last org. It is perfect for these org but for small org it is challenging and expense

Yogesh Kodmelwar

PO in Engineering at Subway (Food & Beverages, 501-1000 employees)

Vetted Review

6 years of experience

Out of the box metrics

Rating: 7 out of 10

Incentivized

March 22, 2025

Use Cases and Deployment Scope

web analytics and user behavior

Pros

easier tagging
custom metrics
out of the box metrics

Cons

updates

Likelihood to Recommend

well suited when looking at high-level behavior
not great for offline data

Verified User

Analyst in Marketing (Chemicals company, 501-1000 employees)

Vetted Review

5 years of experience

Adobe Analytics review

Rating: 10 out of 10

Incentivized

March 19, 2025

Use Cases and Deployment Scope

Adobe Analytics is our one stop shop for all things digital tracking: traffic, journeys, health/performance, and sales. We relish Adobe Workspace's "canvas" UI that allows us to arrange many different data points into a single view. The ability to segment data in real-time and create custom metrics on-the-fly is also a boon.

Pros

Journey analysis including page flows and process funnels.
Creating and implementing custom segments
Creating and implementing custom metrics
Detailed report creation

Cons

Customer support and consultation has really decreased over the years
The ability to create reports that adjust comparison report periods (DoD, WoW, YoY) when you adjust the "master" reporting period is needed.
Some features locked behind the admin console need to be democratized.

Likelihood to Recommend

If you're serious about providing your employees the tools to effectively self-serve measuring the performance of a website, app, etc Adobe Analytics is the only way to go.

Verified User

Manager in Sales (Consumer Electronics company, 1001-5000 employees)

Vetted Review

18 years of experience

Adobe Analytics review

Rating: 8 out of 10

Incentivized

March 18, 2025

Use Cases and Deployment Scope

I use Adobe Analytics to track campaign performance

Pros

dashboarding
easy to use
query

Cons

offline data
more charts
ai
API

Likelihood to Recommend

Verified User

Team Lead in Engineering (Pharmaceuticals company, 5001-10,000 employees)

Vetted Review

2 years of experience

Great comprehensive tool which made us 50% efficient.

Rating: 9 out of 10

Incentivized

June 3, 2024

Use Cases and Deployment Scope

We have been using Adobe Analytics for almost a year now. We had a problem with inconsistent data flow in our data warehouse. All the data was there, but it was all over the place. Adobe Analytics made the data more measurable and meaningful for management. Management can now look at their relevant data and make more informed and quick decisions.

Pros

Reporting.
Integration with other tools.
Native functions like sorting, eliminate duplicates and troubleshooting of data.

Cons

There is not yet AI functionality like other tools e.g. Tableau.
Not super user friendly.
Sometimes we face server lags.

Likelihood to Recommend

Great integrations with all tools, e.g., CRMs. Great Rest APIs, which allow us to connect to all customized apps. Forecasting and segmentation are great tools to work with. They save us so much time and resources.

Waleed Aqdas

Head of Business Enablement Technology in Information Technology at VAHA (Food & Beverages, 11-50 employees)

Vetted Review

2 years of experience

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