Great comprehensive tool which made us 50% efficient.
June 03, 2024

Great comprehensive tool which made us 50% efficient.

Waleed Aqdas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We have been using Adobe Analytics for almost a year now. We had a problem with inconsistent data flow in our data warehouse. All the data was there, but it was all over the place. Adobe Analytics made the data more measurable and meaningful for management. Management can now look at their relevant data and make more informed and quick decisions.

Pros

  • Reporting.
  • Integration with other tools.
  • Native functions like sorting, eliminate duplicates and troubleshooting of data.

Cons

  • There is not yet AI functionality like other tools e.g. Tableau.
  • Not super user friendly.
  • Sometimes we face server lags.
  • Our decision making process and speed has increased by 50% as we have relevant data dashboards and forecasting on real time data.
  • Due to great APIs and native integrations there is one data flowing among all systems and data integrity is trusted.
  • Productivity has increased 20% in all departments as reports and KPIs are visible with alerts on certain actions.
  • BI team can now focus on other important tasks than just providing data to the team.
Adobe Analytics definitely provides more detailed and comprehensive data analysis than the other tools I have used. It covers all the data set on pre and post sale analysis. Its integrations with other tools, realtime data customizations and other features suits well for Companies I work for.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

Great integrations with all tools, e.g., CRMs. Great Rest APIs, which allow us to connect to all customized apps. Forecasting and segmentation are great tools to work with. They save us so much time and resources.

Adobe Analytics Feature Ratings

Traffic Reporting
8
Lead Conversion Tracking
7
Behavior Analysis
9
Bounce Rate Measurement
7
Device and Browser Reporting
8
Pageview Tracking
8
Event Tracking
7
Reporting in real-time
10
Referral Source Tracking
9
Customizable Dashboards
9

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