Adobe Analytics Reviews & Insights

Score7.5 out of 10

839 Reviews and Ratings

Community insights

TrustRadius Insights for Adobe Analytics are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customization Flexibility: Reviewers have praised the platform for its high level of customization, allowing for bespoke metrics tailored to specific business needs. Some users appreciate the flexibility in data structure and allocation, which enables them to manipulate and analyze data according to their requirements.

Usability and Efficiency: Users have noted the platform's usability, especially within the Workspace module, as it enables efficient and effective work processes. The intuitive drag-and-drop functionality for ad hoc analysis and custom variable creation is particularly valued by reviewers.

Comprehensive Insights and Reporting Capabilities: Reviewers find the platform superior in providing in-depth analysis that surpasses other similar solutions in the market. They appreciate its comprehensive insights, powerful reporting capabilities, integration with other Adobe products, and limitless segmentation capabilities for detailed analytics and reporting.

Adobe Analytics Reviews

76 Reviews

Mid-sized Companies (51-1,000 employees)

Videos

Powerful tool for clients if its set up right if clients have training on getting the most out of it

Rating: 7 out of 10

Incentivized

April 21, 2025

Use Cases and Deployment Scope

I use it in a consultant capacity for clients, who use Adobe Analytics to track multiple web estates, either because they're part of the Adobe suite or they want to use something outside of Google Analytics, or because they want to track more steps than just their website. I'll use the data they have and recommend them to collect additional data to play insights back to the client in the scope of recommending CRO / UX improvements to the website based on behaviour observed

Pros

Customisable dashboards
Real time reporting
No limits to dimensions and events

Cons

In my opinion, it's not that friendly to use / there's a steeper learning curve than GA4
In my opinion, the UI isn't great, it's fiddly, and you have to SAVE your reports which even I forget to do
I think it's more complex to implement
I think it's expensive, when there's free alternatives

Likelihood to Recommend

It can have more depth to data if implemented right, but it's also trickier to use than others

Lee Preston

Conversion Rate Optimisation Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees)

Vetted Review

2 years of experience

View profile

Adobe Analytics

Rating: 9 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

To make decisions for business

Pros

Performance metrics
Dashboard
Cross dimension kpis

Cons

Marketing
Media advertising
eCommerce

Likelihood to Recommend

To analyze the movement

Verified User

Administrator in Marketing (Retail company, 501-1000 employees)

Vetted Review

3 years of experience

Good product

Rating: 9 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use it for the website analysis and traffic flow to key sections & pages

Pros

Usage patterns
Most visited
Time of visit
Location of visit

Cons

Easy not use interface
Feedback analysis
User response

Likelihood to Recommend

When you launch a site, stats for the usage flow, how the pattern changes after time

Verified User

Analyst in Engineering (Information Technology & Services company, 201-500 employees)

Vetted Review

20 years of experience

Adobe Analytics is great

Rating: 10 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use Adobe Analytics to find the insights of the site performance and user journey on the website.

Pros

Insights
User journey

Cons

Innovative
Easy to use
Marketers friendly

Likelihood to Recommend

Much better than Google Analytics and helps marketing team.

Ram Teja Reddy Boda

Sr AEM Developer in Information Technology at Generali Global Assitance (Insurance, 501-1000 employees)

Vetted Review

3 years of experience

Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We use Adobe Analytics to track website behavior and to measure performance of key metrics such as Conversion, Visitor Traffic, Bounce Rate, etc.

Pros

One stop reporting and analysis shop
Super customizable to your business needs

Cons

Data feed export could be more streamlined
Data feed export documentation for recreating our Segments in SQL queries
Changing the date range of a panel should automatically change the date range comparisons in the tables

Likelihood to Recommend

Well suited best for mid sized companies that are big enough to have data and engineering experts but too small to build their own in house platform.

Verified User

Analyst in Marketing (Retail company, 501-1000 employees)

Vetted Review

9 years of experience

Adobe Analytics Review

Rating: 10 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

I use Adobe Analytics to monitor website performance. It helps us to improve KPIs by monitoring fallout within our site and app. It's shown a lot of benefits to improve our primary KPI's like increasing Orders, Revenue, and adoption of alternate products. We also use it to monitor our Testing to help us improve KPIs there as well.

Pros

Fallout Reports
A/B Test Results
High Level KPI Monitoring

Cons

Significance Calcs in the Tool for CR
Significance on RPV (Wilcoxon)
Journey Canvas

Likelihood to Recommend

It's great for monitoring your A/B Test Results and company KPIs.

Verified User

Analyst in Marketing (Retail company, 501-1000 employees)

Vetted Review

18 years of experience

Adobe Analytics - A great tool if you know how to use it

Rating: 7 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

We just switched from GA to Adobe Analytics, and it's been a painful but cautiously optimistic endeavor. One of the problems we expected to stop encountering was bot traffic, but not-so-much. We are struggling with knowledge right now, and unfortunately when we reach out to Adobe we are treated like we don't know what we are doing (we don't!), but we also don't get direction as far as what we should be doing. On the reverse side of the coin, I am now getting Merchandising analytics like I've never had before using eVars, and the eVars appear to be tracking fine, it's the visits, page views and exits that seem to be volatile. I suspect we might have been led astray with our solution design, which was painfully NOT updated after it had been completed years ago, and our site looks very different now than it did then. Work in progress, we will NOT be throwing out the baby with the bathwater.

Pros

eVars (love, wish there was more but I heard they are unlimited in AJA)
Projects. The transition from Reports to Projects was easier for me to navigate than I thought it was going to be.
Adobe Templates. Again with the love. Nothing helps me more than copying a template and then deconstructing it to see how it works and reconstruct to how I want it to be.

Cons

Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).

Likelihood to Recommend

I see the potential for Adobe Analytics to be very well-suited for industries where they are heavily privacy regulated, like health care, etc. As a BIG proponent of privacy, I would encourage everyone I do business with online to choose Adobe over Google. Google has come right out and said they absolutely 100% will collect and sell data as they see fit, and I'm just not okay with that for Costco Members.

Verified User

Manager in Marketing (Hospitality company, 201-500 employees)

Vetted Review

1 year of experience

Adobe Analytics for digital

Rating: 8 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

Adobe Analytics helps the business understand the performance of our website and apps visitors and identifies areas of opportunity for us to optimize the user experience.

Pros

Customization
Accuracy
Flexibility

Cons

Bot detection
Latency
Loading speeds

Likelihood to Recommend

Well suited for enterprise level websites, less suited for small businesses
Well suited for e-commerce and funnel analysis
Well suited for building custom Segmentation and custom metrics
Not suited for those who have little experience in digital or ecommerce
Well suited for marketing teams to understand campaign performance

Verified User

Employee in Marketing (Hospitality company, 501-1000 employees)

Vetted Review

10 years of experience

Adobe Analytics Review

Rating: 4 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

We use AA for collecting analytics data for the applications for app and web to understand user behavior. The problem we face is the account for data for user that do not contest to accept the cookie data and we see a gap in figuring out what have they selected in application.

Pros

Capture the analytics data
Provide business the data that is needed to make business decision

Cons

The data we receive in flat files in EDW is not captured
The consent data for users that do not accept the cookies is hard to collect data on

Likelihood to Recommend

It is good for medium to last org. It is perfect for these org but for small org it is challenging and expense

Yogesh Kodmelwar

PO in Engineering at Subway (Food & Beverages, 501-1000 employees)

Vetted Review

6 years of experience

Adobe Analytics Review

Rating: 8 out of 10

Incentivized

March 25, 2025

Use Cases and Deployment Scope

Use Adobe Analytics to gain business insights and make data driven decisions

Pros

Displays KPIs
Ability to create dashboards
Gain valuable insights

Cons

Need better User I interface
Improvements to calculated metrics
hitorical data retention

Likelihood to Recommend

As we are moving to CJA AA is becoming obsolete

Rene Yacelga

Product Manager in Information Technology at Subway (Restaurants, 501-1000 employees)

Vetted Review

1 year of experience

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Video reviews

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Adobe Analytics - A great tool if you know how to use it

Rating: 7 out of 10

Incentivized

March 26, 2025

Use Cases and Deployment Scope

Pros

eVars (love, wish there was more but I heard they are unlimited in AJA)
Projects. The transition from Reports to Projects was easier for me to navigate than I thought it was going to be.
Adobe Templates. Again with the love. Nothing helps me more than copying a template and then deconstructing it to see how it works and reconstruct to how I want it to be.

Cons

Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).

Likelihood to Recommend

Verified User

Manager in Marketing (Hospitality company, 201-500 employees)

Vetted Review

1 year of experience