Adobe Analytics Review
March 26, 2025

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

I use Adobe Analytics to monitor website performance. It helps us to improve KPIs by monitoring fallout within our site and app. It's shown a lot of benefits to improve our primary KPI's like increasing Orders, Revenue, and adoption of alternate products. We also use it to monitor our Testing to help us improve KPIs there as well.

Pros

  • Fallout Reports
  • A/B Test Results
  • High Level KPI Monitoring

Cons

  • Significance Calcs in the Tool for CR
  • Significance on RPV (Wilcoxon)
  • Journey Canvas
  • Positive results overall, highly recommend
Its always proved itself to be first in class, the only downside being the cost of some of the products.
Very easy to use. It's a nice tool that you can pick it up and not break anything or be afraid to dive into the data.
I definitely can see the value over Google Analytics, keep up the great work.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

It's great for monitoring your A/B Test Results and company KPIs.

Adobe Analytics Feature Ratings

Web Analytics
8.8
Traffic Reporting
10
Lead Conversion Tracking
4
Behavior Analysis
10
Bounce Rate Measurement
8
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
6
Referral Source Tracking
10
Customizable Dashboards
10

Comments

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