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Acquia DAM (Widen)

Score7.1 out of 10

264 Reviews and Ratings

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What is Acquia DAM (Widen)?

Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It displays product associations and cascades parent level values to variants. Quick start implementation gets users up and running in two weeks. Acquia DAM is available standalone or as part of Acquia Digital Experience Platform (DXP).

Acquia DAM customer results

  • 3M+ total digital brand assets managed by Fanatics
  • 12 hours saved weekly searching for, recreating, and resizing assets by Harvey Performance Company
  • $240,000 average yearly content creation savings by McCormick
  • 9M+ embed views over the past year by Igus

Acquia DAM Consists of Six Apps

  • Assets - Catalog, control, and deliver rich media assets from a central source.

  • Entries - Create a 360-degree view of product content to simplify distribution.

  • Insights - Track and measure assets to improve marketing efficiency.

  • Portals - Curate collections and create personalized brand experiences.

  • Templates - Create localized web-to-print collateral that’s on-brand on demand.

  • Workflow - Manage work in process and streamline collaboration, reviews, and approvals.

  • Integrations - Automate marketing workflows by connecting tools.

Categories & Use Cases

Media

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.
Screenshot of Custom-branded portals to share curated collections of assets and microsites.
Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.
Screenshot of Custom analytics dashboards to display system reports for all usage data.
Screenshot of Any asset type can be searched, downloaded, shared, and embedded.

1 / 5

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.

Key Features

Learn about the best (and worst!) features Acquia DAM (Widen) has to offer, as determined by TrustRadius' reviewers.
Based on 264 ratings of Acquia DAM (Widen)'s features
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Top Performing Features

  • Asset storage

    Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

    Category average: 8.6

  • Asset sharing

    The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

    Category average: 8.5

  • Data exportability

    Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

    Category average: 8.1

Areas for Improvement

  • Related asset discovery

    Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

    Category average: 6.1

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 5.7

  • Content editing

    Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

    Category average: 5

Reviews

What users are saying about Acquia DAM (Widen).
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Acquia DAM (Widen) Offers A One-Stop-Shop for All Digital Assets

Incentivized
Verified User
Vice-President in Marketing (5001-10,000 employees employees)

Use Cases and Deployment Scope

We use Acquia DAM (Widen) to host all of our global digital content and syndicate to all of our websites through our PIM system. This platform allows easy access to our product content across multiple brands, categories and formats and through the use of portals helps us streamline priority content for new product launches and campaigns.

Pros

  • Host significant quantities of digital content
  • Customizes file formats based on application
  • Filters assets to make searching for file easier

Cons

  • Editing tools are on the roadmap and would be a huge help for our customers and designers to customize content.
  • Due to file sizes it often takes a while to process the files for download. Not sure anything can be done about that.
  • We have built some custom APIs to connect to our PIM and CMS but building more connectors would be helpful.

Return on Investment

  • Faster product launches
  • Consistent product and brand content
  • Maximize resources by limiting the fulfillment through the design team

Other Software Used

inriver PIM, Bazaarvoice, PriceSpider, Progress Sitefinity, Pardot, Sprout Social, Google Analytics, Microsoft Power BI, Datorama

Single Source of Truth

Incentivized
Verified User
Manager in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Acquia DAM (Widen) is our source of truth for all assets including images, videos, and documents. By having this system, we are able to update information in one spot and transfer it to other systems for use across the company.

Pros

  • Asset Management
  • API Access
  • Search

Cons

  • Filtering
  • Push updates via api

Return on Investment

  • Faster product launches
  • Streamlined asset process

Other Software Used

Salsify, Shopify, Oracle Agile PLM

A good product for any company

Incentivized
António Pereira
Custom Development Manager in Information Technology at Sogrape Vinhos Sa (501-1000 employees employees)

Use Cases and Deployment Scope

create a single source of truth for the company's digital assets

Pros

  • Portals
  • All users in included

Cons

  • Roles for uers
  • Permissions

Return on Investment

  • Fast implementation
  • Easy to use

Alternatives Considered

Canto

Other Software Used

OutSystems, Wrike

Widen. Our trusted DAM for over a decade

Verified User
Employee in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

As a global company, we use Widen as its intended use as a true DAM. Any finalized corporate images, literature, videos, etc are housed here to be shared with other employees or customers as needed.

We segment the DAM by region (North America, Europe, Australia) and control permissions accordingly so users see relevant assets. We then tag the assets heavily with metadata to provide the best search and filter results as we can.

Pros

  • Asset Share Options via Links
  • Asset Versioning
  • Customer Support/Communication
  • Uptime
  • Metadata Options

Cons

  • Better Portal Management: Customization options, layers of portals
  • Analytics (especially for Portals)
  • Better sharing of collections

Most Important Features

  • Share Links
  • Versions
  • Portals

Return on Investment

  • Streamlined Product Launch Assets with Portals (saved time for all parties: us, customer, sales managers)
  • Simplified Management of Images, Videos, and Literatures for Websites . Widen feeds our CMS via our PIM. (saves time and less file management for 20 global sites)
  • Versioning simplified rolling changes for us (had lots of them this year!) We just update the asset with the new version and it syncs everywhere.

Other Software Used

Showpad eOS®, inriver PIM, Progress Sitefinity

Acquia DAM Review

Incentivized
Verified User
Employee in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

I use Acquia DAM to Utilize for content

Pros

  • Store content
  • Create content libraries
  • Share content via URls

Cons

  • Searching
  • Analytics
  • Self reporting

Return on Investment

  • Store all designs for the organization
  • Showcase usage of designs

Other Software Used

Adobe Workfront

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