#1 most frequent
United States of America
21.1%652 installations of 3,094
What is AB Tasty?
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.
Categories & Use Cases
Media
1 / 5
Screenshot of the reporting interface.
Top Performing Features
Visual / WYSIWYG editor
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
Category average: 7.3
Test duration calculator
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Category average: 7.4
Client-side tests
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
Category average: 6.8
Areas for Improvement
Server-side tests
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
Category average: 7.8
Mobile app testing
Ability to run tests to optimize mobile applications.
Category average: 8
Page surveys
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
Category average: 7
Who Buys & Uses AB Tasty
#2 most frequent
France
20.4%630 installations of 3,094
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
15.8%489 installations of 3,094
AB Tasty continues to drive us forward as a business
Use Cases and Deployment Scope
We use this to do personalisation and ab testing on our website. We wanted to use this tool so that we could test out new features before they were built / launched by our development teams, to help us improve online customer journeys and push further customers down the online funnels.
Pros
- Personalisation
- AI analysis
- Ab testing
Cons
- Customer success / support team
- Communicating tool updates
Return on Investment
- Allowed us to test features before they have been launched
Usability
Alternatives Considered
Google Optimize and VWO
Other Software Used
Contentsquare, Userlytics
Great tool, easy to use, 100% recommend
Use Cases and Deployment Scope
We use AB Tasty to optimize the Pets at Home site and carry out A/B testing. Several departments use the tool as the tool offers much more than just A/B Testing. The ability to change our site in real-time, serves an experience that helps the end-user.
Pros
- Real-time changes - Ability to change and set an experience live in minutes. Without the need of a developer.
- Widgets - Being able to easily create experiences live with the ready to use widgets available from the AB Tasty library.
- Targeting experiences - Wide range of targeting options available, which allows us to easily target different customers and segments.
Cons
- Variation editor - It's pretty great but definitely room for improvement. More functionality would be great.
Return on Investment
- Being able to improve customer experience online has definitely been a positive of AB Tasty.
- Improve the UX and user journey on site has definitely helped with AB Tasty which in return helps ROI.
Usability
Alternatives Considered
Optimizely, Monetate and VWO
Other Software Used
Hotjar, Google Analytics 360 (discontinued), VWO, VWO Engage
Best at cost/benefit, advanced tool
Use Cases and Deployment Scope
We use AB Tasty in our organization to run ab tests, though sometimes we use it to for personalizations. This tool is very useful for us when working with mid/big size clients. It has a lot of useful features to set up campaigns in an advance way. One thing to highlight about AB Tasty is the fact that they are always innovating.
Pros
- segmentations
- reporting inside the tool
- capability to integrate ad-ons to the test's variants
- chat support
Cons
- integration with GA4 needs to improve
- QA needs be easier
- Improve QA on mobile
Return on Investment
- Increase conversion rate
- Know users better
- Better budget allocation
Usability
Alternatives Considered
VWO, Optimizely Web Experimentation and Dynamic Yield
Other Software Used
VWO, Optimizely Web Experimentation, Dynamic Yield
Powerful, Flexible & Really Easy to Use Tool
Use Cases and Deployment Scope
We use AB Tasty mainly in our design cycle, in order to confirm hypotheses, designs, or business initiatives. AB Tasty is a really important part of our product cycle, and product owners and designers still need to be evangelized.
Pros
- Support: the CSMs (big up Eloise) are great, and support us a lot on different topics/aspects, which is not always the case for other solutions.
- Client-side: It is really easy to use, flexible, and there are no technical issues.
- The devs: the developers at AB Tasty are really reactive, and provide big support. Some of our AB tests are really complex, but we have never had any issues during the dev phase.
Cons
- Client-side: some modules/features need a bit of 'renewing'. For example, the WYSIWYG still looks a bit dated.
- IA: I would like to see if you might be planning to provide personalization based on an algorithm.
Most Important Features
- It is great for our client-side.
- WYSIWYG is an important feature for us to use.
- We like to use the widgets.
- I miss the old heatmap.
Return on Investment
- Big positive impact on the global revenue and conversion for my organization.
- We had lots of huge insights collected, which helped for the revamp of our main website.
Alternatives Considered
Webtrends Optimize
Other Software Used
Contentsquare (Clicktale), Google Analytics, Firebase
The perfect optimization tool
Pros
- No limits - Unlimited tests
- The AB Tasty team - always available and always have a solution
- Code editor (HTML/CSS/JS) for quick fix or test
- The UI to implement a test
- Widget to quick adding message ont website
Cons
- Heatmap (but I know they [are working] on it)
- Page flow in the report part
- Session recording
Return on Investment
- Push quick fixes without an IT team
- Test optimizations are not necessarily positives in terms of ROI
Alternatives Considered
Kameleoon
Other Software Used
Crazy Egg, Hotjar
