TubeMogul (discontinued) vs. X Ads

TubeMogul is a great video demand site platform. Transparency is something they do well within the dashboard; you can look for very specific details to see what sites your advertisement is being served on as well as a slew of KPIs to measure your campaign. If you're looking for high quality sites, I would look at another company.

Incentivized

Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation, especially millennials and those born in the 1990s.

Incentivized

• Customer Service. Extremely responsive and easy to work with.
• Media formats. Provides a number of different media buying options other than standard preroll.

Incentivized

• Ease of use. It's very simple to add new creative to an existing campaign, or to quickly promote a tweet.
• Reporting. I appreciate the dashboard that shows how many organic and paid impressions tweets have received, as well as the resulting engagements.
• Low-lift advertising. The new auto-promote option makes it so I don't have to choose which tweets I want to promote.

Incentivized

• Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
• The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
• Viewability optimization isn't as strong as Doubleclick.

Incentivized

• Limitation of characters to only 140.
• While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
• Not as many users as Facebook.

Incentivized

I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed

Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.

The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.

Incentivized

Between the two platforms for similarly targeted campaigns, I have not seen any real difference in metrics like click through rate and completion rate. When stacking on a viewability threshold, DoubleClick tends to scale a bit better than TubeMogul. While I am a HUGE Google products fan, I have to say TubeMogul's Optimization Goals feature is awesome and something DoubleClick does not have. The ability to prioritize your goals is a huge plus. Coming from an agency, ensuring delivery usually is king. Having the ability to then tack on your viewability, CPM/CPC, completion rate, CTR, CPA, site diversity preference goals is awesome

Incentivized

Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a business owner in a 2 way conversation.

Incentivized

• Positive impact on monetization of US and Australian inventory.
• TubeMogul has given us more access to PMP and automated guaranteed deal opportunities.

Incentivized

• One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
• Another positive impact is that due to having more followers, we now have more visits to our site.
• A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.

Incentivized