TubeMogul (discontinued)

TubeMogul (discontinued)

22 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
TubeMogul (discontinued)	Score8.9 out of 10	N/A	TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.	N/A

Pricing

TubeMogul (discontinued)

No answers on this topic

Pricing Offerings
TubeMogul (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	TubeMogul (discontinued)
Considered Both Products	Discontinued Products Keith LeMontang Digital Marketing Analyst in Marketing at Zimmerman Advertising (Marketing and Advertising, 501-1000 employees) Chose TubeMogul (discontinued) It once again depends on the objective on the campaign and what the client is looking to achieve. Incentivized Helpful? Verified User Chose TubeMogul (discontinued) One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked … Incentivized Helpful? Verified User Chose TubeMogul (discontinued) Transparency - ability to easily manage media buy. Account management - working closely with TubeMogul account managers to get best performance Incentivized Helpful? Verified User Chose TubeMogul (discontinued) Like I said previously, it's much easier to have video advertising consolidated with other ad mediums. It keeps consistency in targeting and reporting as well. Incentivized Helpful? Verified User Chose TubeMogul (discontinued) TubeMogul has been more willing to collaborate with us in all of our key regions where as most other DSPs are focused on a single region. This global presence makes them an attractive demand partner for our business model. Incentivized Helpful? Verified User Chose TubeMogul (discontinued) TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for … Incentivized Helpful? Verified User Chose TubeMogul (discontinued) 1. DoubleClick 2. Tubemogul 3. AppNexus Incentivized Helpful? Verified User Chose TubeMogul (discontinued) Between the two platforms for similarly targeted campaigns, I have not seen any real difference in metrics like click through rate and completion rate. When stacking on a viewability threshold, DoubleClick tends to scale a bit better than TubeMogul. While I am a HUGE Google … Incentivized Helpful? Olesya Zinovieva Campaign Manager in Marketing at Cadreon (Marketing and Advertising, 51-200 employees) Chose TubeMogul (discontinued) Tube doesnt have many options for CPA driven campaigns; it doesn't have a well-vetted inventory; it doesn't have as many targeting capabilities: i.e. demo, language, channels etc. Helpful? Melinda Bowles Web Producer in Marketing at The Tombras Group (Retail, 1001-5000 employees) Chose TubeMogul (discontinued) I tried several solutions and this was by far my favorite! Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

TubeMogul (discontinued)

Comparison of Ad Network Integration features of TubeMogul (discontinued)
Feature	TubeMogul (discontinued) 6.8 6 Ratings 8% below category average
Data Transfer	6.45 Ratings
DSP integration	7.16 Ratings

Comparison of Ad Campaigns features of TubeMogul (discontinued)
Feature	TubeMogul (discontinued) 6.7 6 Ratings 15% below category average
Ad campaign creation	6.56 Ratings
Ad deployment	6.66 Ratings
Display advertising	7.52 Ratings
Ad display and retargeting segmentation	6.04 Ratings
Sequence targeting	6.92 Ratings

Comparison of Ad Reporting & Analytics features of TubeMogul (discontinued)
Feature	TubeMogul (discontinued) 5.7 7 Ratings 30% below category average
Ad dashboards	7.37 Ratings
Ad performance reports	6.77 Ratings
Ad conversion tracking	5.22 Ratings
Ad attribution reporting	3.12 Ratings
Cross-channel ad management	6.45 Ratings
Ad forecasting and optimization	5.56 Ratings

Best Alternatives
	TubeMogul (discontinued)
Small Businesses	AdRoll Score3.7 out of 10
Medium-sized Companies	Google Campaign Manager 360 Score9 out of 10
Enterprises	Adobe Advertising Cloud Score8.6 out of 10
All Alternatives	View all alternatives

User Ratings
	TubeMogul (discontinued)
Likelihood to Recommend	7.0 (10 ratings)
Likelihood to Renew	4.0 (2 ratings)
Usability	10.0 (1 ratings)

User Testimonials
	TubeMogul (discontinued)
Likelihood to Recommend	Discontinued Products Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple Incentivized Verified User Read full review
Pros	Discontinued Products TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions. Managing our block list has been effective as well. Incentivized Verified User Read full review
Cons	Discontinued Products Setting up PMP deals needs to be more seamless Missing functionality with reporting Easier view in platform to see which placements have spent Incentivized Verified User Read full review
Likelihood to Renew	Discontinued Products I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed Olesya Zinovieva Campaign Manager Read full review
Alternatives Considered	Discontinued Products TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data. Incentivized Verified User Read full review
Return on Investment	Discontinued Products Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance. Incentivized Keith LeMontang Digital Marketing Analyst Read full review
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