TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    X Ads

    Score5.6 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
    Pricing
    X Ads
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    X Ads
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    X Ads
    Considered Both Products
    X Corp (formerly Twitter)
    Chose X Ads
    Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform.
    Incentivized
    Chose X Ads
    Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations …
    Incentivized
    Chose X Ads
    I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive.
    Incentivized
    Chose X Ads
    Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has …
    Incentivized
    Chose X Ads
    Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which …
    Incentivized
    Chose X Ads
    This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics.
    Incentivized
    Chose X Ads
    Twitter Ads have an edge over Google Ads Manager due to they're focused reach in some geographies. Twitter has a huge amount of information about the user which is based on the activity of the user on the platform. This helps to narrow down the targeting based on different …
    Incentivized
    Chose X Ads
    More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, Google Ads also give an option for people to skip ads and people want to skip ads no …
    Incentivized
    Chose X Ads
    I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier.
    Incentivized
    Chose X Ads
    Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two.
    Incentivized
    Chose X Ads
    Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a …
    Incentivized
    Chose X Ads
    Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack …
    Incentivized
    Chose X Ads
    Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more …
    Incentivized
    Chose X Ads
    Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough …
    Incentivized
    Chose X Ads
    Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective.
    Incentivized
    Chose X Ads
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better …
    Incentivized
    Chose X Ads
    Twitter attracts more potential customers than Facebook. There are more fake users in Facebook than Twitter which also contributes Twitter conversion rate more than Facebook but gets more clicks on Facebook than Twitter. Targeting of users is okay on Twitter, for the first time …
    Incentivized
    Chose X Ads
    Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like.
    Incentivized
    Chose X Ads
    Twitter Ads for my Bank is a far more effective marketing tool than Facebook for Business. With Facebook for Business, we obviously get more clicks on our ads, however, these clicks always yield a very low conversion rate, in terms of users clicking the advert link to our …
    Incentivized
    Chose X Ads
    Since the number of fake users is more on Facebook or any other social media panels than Twitter, Twitter platform marks the best platform to connect with potential clients. Although Facebook has more users than Twitter, Twitter gives better and potential clients. Targeted by …
    Incentivized
    Chose X Ads
    Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business …
    Incentivized
    Chose X Ads
    Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You …
    Incentivized
    Chose X Ads
    Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on …
    Incentivized
    Chose X Ads
    We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives.
    Incentivized
    Chose X Ads
    We selected Twitter Ads because our paid social marketing team runs various upper funnel tactics that perform very well on this platform.
    Incentivized
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    Best Alternatives
    X Ads
    Small Businesses
    LinkedIn Marketing Solutions
    Score9.1 out of 10
    Medium-sized Companies
    LinkedIn Marketing Solutions
    Score9.1 out of 10
    Enterprises
    LinkedIn Marketing Solutions
    Score9.1 out of 10
    All AlternativesView all alternatives
    User Ratings
    X Ads
    Likelihood to Recommend
    7.3
    (36 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    User Testimonials
    X Ads
    Likelihood to Recommend
    X Corp (formerly Twitter)
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Pros
    X Corp (formerly Twitter)
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
    Read full review
    Cons
    X Corp (formerly Twitter)
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Likelihood to Renew
    X Corp (formerly Twitter)
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Usability
    X Corp (formerly Twitter)
    The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
    Incentivized
    Read full review
    Alternatives Considered
    X Corp (formerly Twitter)
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Return on Investment
    X Corp (formerly Twitter)
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    ScreenShots