SAP Sales Cloud vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Sales Cloud
Score 8.3 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
SAP Sales CloudSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP Sales CloudSynthio
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Sales CloudSynthio
Features
SAP Sales CloudSynthio
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
SAP Sales Cloud
8.2
Ratings
6% above category average
Synthio
-
Ratings
Customer data management / contact management8.80 Ratings00 Ratings
Workflow management8.60 Ratings00 Ratings
Territory management7.20 Ratings00 Ratings
Opportunity management8.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.90 Ratings00 Ratings
Contract management8.30 Ratings00 Ratings
Quote & order management8.30 Ratings00 Ratings
Interaction tracking8.50 Ratings00 Ratings
Channel / partner relationship management8.60 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
SAP Sales Cloud
8.2
Ratings
8% above category average
Synthio
-
Ratings
Case management7.90 Ratings00 Ratings
Call center management8.60 Ratings00 Ratings
Help desk management8.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
SAP Sales Cloud
7.5
Ratings
1% below category average
Synthio
-
Ratings
Lead management7.30 Ratings00 Ratings
Email marketing7.60 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
SAP Sales Cloud
8.2
Ratings
8% above category average
Synthio
-
Ratings
Task management8.10 Ratings00 Ratings
Billing and invoicing management8.10 Ratings00 Ratings
Reporting8.60 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
SAP Sales Cloud
8.4
Ratings
10% above category average
Synthio
-
Ratings
Forecasting8.30 Ratings00 Ratings
Pipeline visualization8.40 Ratings00 Ratings
Customizable reports8.50 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
SAP Sales Cloud
7.7
Ratings
3% above category average
Synthio
-
Ratings
Custom fields8.00 Ratings00 Ratings
Custom objects7.30 Ratings00 Ratings
Scripting environment7.70 Ratings00 Ratings
API for custom integration7.80 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
SAP Sales Cloud
8.6
Ratings
3% above category average
Synthio
-
Ratings
Single sign-on capability8.80 Ratings00 Ratings
Role-based user permissions8.30 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
SAP Sales Cloud
7.2
Ratings
2% below category average
Synthio
-
Ratings
Social data7.30 Ratings00 Ratings
Social engagement7.20 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
SAP Sales Cloud
7.7
Ratings
5% above category average
Synthio
-
Ratings
Marketing automation8.00 Ratings00 Ratings
Compensation management7.40 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
SAP Sales Cloud
7.5
Ratings
2% above category average
Synthio
-
Ratings
Mobile access7.50 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
SAP Sales Cloud
-
Ratings
Synthio
9.7
Ratings
23% above category average
Advanced search00 Ratings10.00 Ratings
Identification of new leads00 Ratings10.00 Ratings
List quality00 Ratings9.00 Ratings
List upload/download00 Ratings10.00 Ratings
Ideal customer targeting00 Ratings9.00 Ratings
Load time/data access00 Ratings10.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
SAP Sales Cloud
-
Ratings
Synthio
9.3
Ratings
18% above category average
Contact information00 Ratings9.00 Ratings
Company information00 Ratings9.00 Ratings
Industry information00 Ratings10.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
SAP Sales Cloud
-
Ratings
Synthio
9.4
Ratings
24% above category average
Salesforce integration00 Ratings10.00 Ratings
Company/business profiles00 Ratings9.00 Ratings
Data hygiene00 Ratings9.00 Ratings
Automatic data refresh00 Ratings10.00 Ratings
Filters and segmentation00 Ratings9.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
SAP Sales Cloud
-
Ratings
Synthio
9.0
Ratings
19% above category average
Append emails to records00 Ratings9.00 Ratings
Best Alternatives
SAP Sales CloudSynthio
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Sales CloudSynthio
Likelihood to Recommend
8.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
-
(0 ratings)
Usability
6.7
(0 ratings)
-
(0 ratings)
Availability
8.0
(0 ratings)
-
(0 ratings)
Performance
8.0
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
-
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
SAP Sales CloudSynthio
Likelihood to Recommend
1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
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Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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  • Allows segmenting ideal customers by different categories, achieving a wide list of companies that meet the ideal customer requirements that we set. This list is provided automatically by the system.
  • The software also gives us valuable information about the profile of the companies to know them better when we approach them with a sales proposal; such as their objectives, key contacts, and more.
  • It has integrations for CRM such as Salesforce and automation for marketing campaigns such as Hubspot marketing hub and Oracle cx marketing.
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Cons
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
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No answers on this topic
Usability
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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No answers on this topic
Reliability and Availability
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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No answers on this topic
Support Rating
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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No answers on this topic
Online Training
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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No answers on this topic
Implementation Rating
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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No answers on this topic
Alternatives Considered
One of the most outstanding features of SAP Sales Cloud is its easy integration with our existing SAP ecosystem. This was essential because we used SAS/4HANA in our operations. Its ability to have a single platform that easily integrates sales data with other company operations was a huge advantage for us. In contrast, some of the other systems we explored required significant changes or integration work, which would have raised our overall costs and level of complexity.
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I feel similar about all of these list building/append services. There are good and bad aspects.
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Scalability
I choose this rating because the sales and supply chain network has been strengthened by the use of this product. Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good
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No answers on this topic
Return on Investment
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization