Owler vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
SAP Sales Cloud
Score 8.3 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
OwlerSAP Sales Cloud
Editions & Modules
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
OwlerSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OwlerSAP Sales Cloud
Features
OwlerSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Owler
7.1
Ratings
8% below category average
SAP Sales Cloud
-
Ratings
Advanced search8.70 Ratings00 Ratings
Identification of new leads6.20 Ratings00 Ratings
List quality6.20 Ratings00 Ratings
List upload/download6.00 Ratings00 Ratings
Ideal customer targeting7.00 Ratings00 Ratings
Load time/data access8.70 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Owler
7.8
Ratings
1% above category average
SAP Sales Cloud
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information7.80 Ratings00 Ratings
Industry information7.80 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Owler
6.2
Ratings
18% below category average
SAP Sales Cloud
-
Ratings
Lead qualification process5.30 Ratings00 Ratings
Smart lists and recommendations5.00 Ratings00 Ratings
Salesforce integration5.00 Ratings00 Ratings
Company/business profiles5.30 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.00 Ratings00 Ratings
Automatic data refresh7.00 Ratings00 Ratings
Tags7.00 Ratings00 Ratings
Filters and segmentation7.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Owler
7.9
Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Sales email templates7.00 Ratings00 Ratings
Append emails to records8.80 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.2
Ratings
6% above category average
Customer data management / contact management00 Ratings8.80 Ratings
Workflow management00 Ratings8.60 Ratings
Territory management00 Ratings7.20 Ratings
Opportunity management00 Ratings8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.90 Ratings
Contract management00 Ratings8.30 Ratings
Quote & order management00 Ratings8.30 Ratings
Interaction tracking00 Ratings8.50 Ratings
Channel / partner relationship management00 Ratings8.60 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Case management00 Ratings7.90 Ratings
Call center management00 Ratings8.60 Ratings
Help desk management00 Ratings8.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.5
Ratings
1% below category average
Lead management00 Ratings7.30 Ratings
Email marketing00 Ratings7.60 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.2
Ratings
8% above category average
Task management00 Ratings8.10 Ratings
Billing and invoicing management00 Ratings8.10 Ratings
Reporting00 Ratings8.60 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.4
Ratings
10% above category average
Forecasting00 Ratings8.30 Ratings
Pipeline visualization00 Ratings8.40 Ratings
Customizable reports00 Ratings8.50 Ratings
Customization
Comparison of Customization features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.7
Ratings
3% above category average
Custom fields00 Ratings8.00 Ratings
Custom objects00 Ratings7.30 Ratings
Scripting environment00 Ratings7.70 Ratings
API for custom integration00 Ratings7.80 Ratings
Security
Comparison of Security features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.6
Ratings
3% above category average
Single sign-on capability00 Ratings8.80 Ratings
Role-based user permissions00 Ratings8.30 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.2
Ratings
2% below category average
Social data00 Ratings7.30 Ratings
Social engagement00 Ratings7.20 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.7
Ratings
5% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings7.40 Ratings
Platform
Comparison of Platform features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.5
Ratings
2% above category average
Mobile access00 Ratings7.50 Ratings
Best Alternatives
OwlerSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OwlerSAP Sales Cloud
Likelihood to Recommend
9.7
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.6
(0 ratings)
Usability
9.0
(0 ratings)
6.7
(0 ratings)
Availability
7.0
(0 ratings)
8.0
(0 ratings)
Performance
8.0
(0 ratings)
8.0
(0 ratings)
Support Rating
9.0
(0 ratings)
8.8
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
8.0
(0 ratings)
Configurability
4.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.3
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
OwlerSAP Sales Cloud
Likelihood to Recommend
Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
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1. Better understanding of customer choice and sales insights. 2. High chance that we can convert the lead into sales as SAP analyzes the customer's need and behavior. 3. As it analyzes the data behind the scenes, a better price deal closing is possible, as it gives that level of insight.
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Pros
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
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  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
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I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
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Usability
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
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In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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No answers on this topic
Support Rating
Problems have been closed quickly and professionally.
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SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
No answers on this topic
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
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One of the most outstanding features of SAP Sales Cloud is its easy integration with our existing SAP ecosystem. This was essential because we used SAS/4HANA in our operations. Its ability to have a single platform that easily integrates sales data with other company operations was a huge advantage for us. In contrast, some of the other systems we explored required significant changes or integration work, which would have raised our overall costs and level of complexity.
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Scalability
No answers on this topic
I choose this rating because the sales and supply chain network has been strengthened by the use of this product. Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good
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Return on Investment
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
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  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization