Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Later Social
Score 6.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Hootsuite
Later Social
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Hootsuite
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Hootsuite
Later Social
TrustRadius Insights
Hootsuite
Later Social
Highlights
Research Team Insight
Published
Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently.
Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms.
The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.
Features
Hootsuite
Later Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
Ratings
16% below category average
Later Social
-
Ratings
Boolean keyword searches
6.00 Ratings
00 Ratings
Filtering out noise/spam
5.70 Ratings
00 Ratings
Sentiment analysis
6.10 Ratings
00 Ratings
Broad channel coverage
8.30 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.6
Ratings
6% below category average
Later Social
9.0
Ratings
11% above category average
Content planning and scheduling
8.90 Ratings
10.00 Ratings
Audience targeting
6.70 Ratings
00 Ratings
Content optimization
7.20 Ratings
9.00 Ratings
Workflow management
7.80 Ratings
8.00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.7
Ratings
3% below category average
Later Social
-
Ratings
Automated routing and prioritization
7.40 Ratings
00 Ratings
Customer interaction histories
7.60 Ratings
00 Ratings
Bulk actions
8.20 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.5
Ratings
3% below category average
Later Social
-
Ratings
Lead generation
6.50 Ratings
00 Ratings
Content marketing
8.20 Ratings
00 Ratings
Paid media management
7.60 Ratings
00 Ratings
Campaigns and promotions
7.60 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
9.2
Ratings
9% above category average
Later Social
7.2
Ratings
16% below category average
Twitter
8.90 Ratings
7.00 Ratings
Facebook
9.70 Ratings
7.00 Ratings
LinkedIn
9.40 Ratings
5.00 Ratings
Google+
8.90 Ratings
00 Ratings
Instagram
9.60 Ratings
10.00 Ratings
Pinterest
9.20 Ratings
10.00 Ratings
YouTube
8.40 Ratings
4.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.1
Ratings
2% above category average
Later Social
4.0
Ratings
66% below category average
Campaign success analytics
8.40 Ratings
4.00 Ratings
Real-time tracking
7.70 Ratings
00 Ratings
Competitor analysis
8.10 Ratings
00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
