Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$149
per month Starts at 1 user, 5 social accounts
Later Social
Score6.6 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Hootsuite
Later Social
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Hootsuite
Later Social
Free Trial
Yes
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
Plans can be paid monthly or annually, with a discount for annual pricing.
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Hootsuite
Later Social
Considered Both Products
Hootsuite
Verified User
Chose Hootsuite
We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Compared to Later, Hootsuite offers greater flexibility in content creation and planning, allowing for more comprehensive and tailored strategies across various social platforms. Additionally, Hootsuite excels in providing a wider array of training resources and detailed …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Hootsuite offered everything we needed at a much more competitive price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
More simplicity in use.Offer to manage several social networks very competitive, but with a structure that is not always transparent. The biggest handycap of this platform (from Hootsuite) is its price.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
HubSpot and SocialPilot suck they're not that easy to use. Later does stack up against Hootsuite with features already mentioned. They also have more color and branding on their website and I know that's a small thing but I'm surprised Hootsuite is all white.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Hootsuite
Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Junior Analyst in Professional Services at AboutAnalytics (Information Technology and Services, 11-50 employees)
Chose Hootsuite
The role of the web analyst requires testing a wide range of different tools, but HootSuite was integrated also as our internal Social Media management platform, and was selected mainly because of the easy-to-use dashboard for all the users involved.
Verified User
Chose Hootsuite
I used PLANOLY as a contractor in previous roles, but I can say that Hootsuite is more robust in it's offerings and integrations.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Hootsuite
Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Principal in Corporate at Faery Court Masquerade Ball (Events Services, 1-10 employees)
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees)
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Content Lead in Marketing at Tavano Team (Information Technology & Services, 11-50 employees)
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (E-Learning, 1-10 employees)
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Content in Social Media at Platypus Labs (Marketing and Advertising, 1001-5000 employees)
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees)
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Users have described Hootsuite as a powerful and versatile tool that is employed across various departments within organizations, increasing its appeal for larger entities with multiple social media channels to manage. It is distinguished by its capacity to manage a broad range of social media platforms and to schedule posts across these platforms, which is especially valued for its ability to centralize messages and engagements. This widespread use is favored by professionals who manage social media for numerous clients or for large businesses, as they can handle all accounts in a single place and simplify their workflow efficiently.
Conversely, Later Social is favored mostly by smaller teams or individual users who value its intuitive design and unique features for visual content planning, particularly for platforms like Instagram. Users mention its ease of use in scheduling posts and managing visual content across various social media sites, making it an optimal choice for solo entrepreneurs or small teams who need to maintain an active social media presence without the complexity of handling multiple client profiles. Later’s user base appreciates the targeted functionalities that support creative scheduling and detailed planning of visual aesthetics on social platforms.
The choice between Hootsuite and Later Social often depends on the apparent scale of needs and the type of user engagement with social media channels. Larger organizations with needs for comprehensive management capabilities and analytics across numerous platforms incline towards Hootsuite. In contrast, individual users, small businesses, or those with a focus on visual content tend to prefer Later Social, citing specialized tools that cater specifically to the management of fewer accounts with a strong visual component. This distinct delineation guides potential users in selecting the tool that aligns best with their operational scale and specific social media management requirements.
Features
Hootsuite
Later Social
Listening/monitoring
Comparison of Listening/monitoring features of Hootsuite and Later Social
Feature
Hootsuite
6.6
275 Ratings
16% below category average
Later Social
-
Ratings
Boolean keyword searches
6.0185 Ratings
00 Ratings
Filtering out noise/spam
5.9193 Ratings
00 Ratings
Sentiment analysis
6.1187 Ratings
00 Ratings
Broad channel coverage
8.4255 Ratings
00 Ratings
Publishing
Comparison of Publishing features of Hootsuite and Later Social
Feature
Hootsuite
7.5
383 Ratings
7% below category average
Later Social
9.0
1 Ratings
11% above category average
Content planning and scheduling
8.9382 Ratings
10.01 Ratings
Audience targeting
6.5260 Ratings
00 Ratings
Content optimization
7.0312 Ratings
9.01 Ratings
Workflow management
7.8322 Ratings
8.01 Ratings
Engagement
Comparison of Engagement features of Hootsuite and Later Social
Feature
Hootsuite
7.8
308 Ratings
2% below category average
Later Social
-
Ratings
Automated routing and prioritization
7.4220 Ratings
00 Ratings
Customer interaction histories
7.6237 Ratings
00 Ratings
Bulk actions
8.3265 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Hootsuite and Later Social
Feature
Hootsuite
7.4
295 Ratings
5% below category average
Later Social
-
Ratings
Lead generation
6.4177 Ratings
00 Ratings
Content marketing
8.2263 Ratings
00 Ratings
Paid media management
7.6175 Ratings
00 Ratings
Campaigns and promotions
7.6225 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Hootsuite and Later Social
Feature
Hootsuite
9.2
376 Ratings
9% above category average
Later Social
7.2
1 Ratings
16% below category average
Twitter
9.0344 Ratings
7.01 Ratings
Facebook
9.7360 Ratings
7.01 Ratings
LinkedIn
9.5314 Ratings
5.01 Ratings
Google+
8.960 Ratings
00 Ratings
Instagram
9.7316 Ratings
10.01 Ratings
Pinterest
9.2161 Ratings
10.01 Ratings
YouTube
8.4149 Ratings
4.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Hootsuite and Later Social
Feature
Hootsuite
8.0
306 Ratings
1% above category average
Later Social
4.0
1 Ratings
66% below category average
Campaign success analytics
8.4282 Ratings
4.01 Ratings
Real-time tracking
7.6282 Ratings
00 Ratings
Competitor analysis
8.0189 Ratings
00 Ratings
Account management
Comparison of Account management features of Hootsuite and Later Social
Hootsuite is a great starter tool for companies that want to use a scheduling service for their social media content. It allows access to nearly all of the commonly used social media platforms, so no matter where you share content, Hootsuite will allow you to do it with ease.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The overall usability is awesome, the scheduling, reporting, etc. The spellcheck and feature that used to be a part of it was awesome and we are sad to see that it was taken away. However, we do like the AI feature and emoji customization. The new ad and paid media element is something we are starting to explore, especially for Facebook and Linkedin
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
I can manage all of my accounts on one site! It's absolutely amazing! The dashboard is helpful to see how you are doing as well. Still getting to understand the analytics and may need to reach out for help on this
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.
Hootsuite is definitely the most cost effective of the bunch for the goals that my clients have. The AI caption generation is also perfect for cutting down on time. Caption creation actually takes up a lot of time in the scheduling process for content and this feature made Hootsuite stand out to me!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I have been able to evaluate which posts, in general, do well and figure out what types of posts to make (content)
It's been harder however to compare on social medial platform compared to another because it's hard to duplicate a post with a new owly (I think you used to be able to) but more so, you also can't assign it a custom owly link so I can see at a glance which owly link was associated with what platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
