Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
Pricing
Later Social
Editions & Modules
Starter
$25
per month
Growth
$45
per month
Advanced
$80
per month
Agency
$200
per month
Enterprise
Contact Sales
Offerings
Pricing Offerings
Later Social
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later Social
Considered Both Products
Later
Verified User
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Principal in Corporate at Faery Court Masquerade Ball (Events Services, 1-10 employees)
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Content Lead in Marketing at Tavano Team (Information Technology & Services, 11-50 employees)
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Co-Owner, Executive Director of Marketing & Public Relations in Marketing at New Media Vegas, LLC (Marketing & Advertising, 1-10 employees)
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Social Media & Digital Marketing Educator in Professional Services at Social Media Design School (E-Learning, 1-10 employees)
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Content in Social Media at Platypus Labs (Marketing and Advertising, 1001-5000 employees)
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Marketing Account Supervisor, Digital Strategy in Social Media at Fors Marsh Group (Research, 51-200 employees)
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner at Sixpence Events & Planning, LLC (Hospitality, 1-10 employees)
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The free version is more than enough for personal use. But if you have a small business or if you're trying to grow your brand, it's better to use one of the premium plans. It's worth it. Later is especially useful if you manage multiple accounts for multiple brands/companies because you'll be managing everything with just one tool
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I wish I could edit the look and feel of my pictures within Later a little easier. There are standard filters, but for brand sake, I need everything to be consistent.
I wish there was a direct integration with things like Canva and Lightroom to make uploading and editing my images seamless.
The biggest thing I wish Later did was allowing a better threshold for the free accounts. All of the helpful and useful features are for paid only (video posts, multi-image posts, analytics, etc). I can't justify the cost for just a few posts a month. I end up doing all of the video and multi-image posts manually, which lately has me questioning the benefit of Later's free version as a small business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts offered by Hootsuite. Later has been working great for what I need it to do to support my small event promotion business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Increased social media involvement - Since utilizing Later and another social media scheduling tool, we have seen our growth rise as much as 12% in just a few months. This includes followers, likes, and engagement. This is huge for us since social media is a great way to generate new customers and increase brand awareness.
Easier reporting - Analytics tools on most of the big three (Facebook, Instagram, and Twitter) are pretty limited. Later is a great way to take a look at our Analytics, and it makes it easy to understand the numbers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
