#1 most frequent
United States of America
71.2%242 installations of 340
What is PLANOLY?
PLANOLY is a social marketing platform boasting over 5 million users to visually plan, schedule, and measure performance across Instagram and Pinterest.
Categories & Use Cases
Videos
Top Performing Features
Boolean keyword searches
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
Category average: 7.8
Sentiment analysis
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
Category average: 7.7
Broad channel coverage
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Category average: 8.2
Areas for Improvement
Bulk actions
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Category average: 8.6
Content marketing
Users can discover content from social media conversations and leverage it in marketing materials.
Category average: 8.3
Lead generation
Users can discover and engage with new prospects, based on certain parameters.
Category average: 7.6
Who Buys & Uses PLANOLY
#2 most frequent
Canada
5.9%20 installations of 340
#3 most frequent
Australia
5.6%19 installations of 340
Wonderful Instagram Planner
Use Cases and Deployment Scope
We use PLANOLY to plan our Instagram content. The grid feature on Planoly helps to see how the content will look visually before actually posting it on our page.
Pros
- Grid view
- AI Caption generator
- Auto post feature
Cons
- Free plan has very limited features
- Paid plan is quite expensive
- There is a restriction on number of posts we can schedule on grid which is very difficult because sometimes we might make changes and delete the posts we don`t like. The restriction on number of posts forces people to opt to paid plan.
Return on Investment
- PLANOLY has been super helpful in planning our Instagram content.
- The AI caption generator saves us a lot of time.
- The integration with Instagram and auto post feature helps to plan and batch content and not worry about posting them constantly.
Usability
Other Software Used
Shopify, Google Drive, Google Sheets, Google Keep, Microsoft Teams, Google Meet, Canva
Planoly changed the game for my business!
Use Cases and Deployment Scope
I use Planoly to manage client social media accounts. It helps to keep our posts organized but also to allow our clients to view and review content as needed! This makes the content review process so much faster and helps us keep clients in the loop with upcoming social media plans.
Pros
- Showcases content in a format that show us how it will come up on the feed
- easy to use content scheduler
- simple ways to share upcoming content with clients
Cons
- overall not very many points I would add for improvement
Return on Investment
- It allowed us to engage with potential customers for clients in an easy way
- Our follower count went up by a steady 100 followers per week
- Our numbers for viewers on videos and IG Lives doubled
Alternatives Considered
Hootsuite, Later, monday.com and Canva
Other Software Used
monday.com, Hootsuite, Canva