Kwanzoo vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

I believe it is best for small and medium businesses. And for teams that already have a knowledge of business analysts, because we have a not-so-friendly interface. But once you learn it, becomes interesting to do the work.

Incentivized

Use it when you need one platform that can provide integration among all cloud products - Email Marketing, Marketing Analytics, Web Marketing, Events Management, Loyalty Management, Campaign/Dialogue Management and Marketing Resource Management. Don't use it when users are not very technical.

Incentivized

• Targeting including integrating multiple intent vendors into my targeting efforts
• ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
• Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
• The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
• We also used this for opportunity surround and sped up pipeline velocity, by 14%.

• Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
• Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
• Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Incentivized

• Training and tutorials
• Interface
• Communication between systems

Incentivized

• Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
• It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
• Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Incentivized

No longer at this company but will absolutely invest with Kwanzoo in my next roll.

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

Incentivized

Siebel offers a lot of the same functionality as the major cloud based CRM's. Its flexibility for custom configuration is a definite advantage if you have the resources. Like other enterprise CRM's you need some dedicated staffing to get the most out of the system. As the industry, Oracle included, continue to push to cloud based solutions, Siebel (and some of its competitors) seem a bit under-loved, particularly in terms of user experience. If you are committed to going with a hosted solution and you have a large marketing team with the financial resources to keep yourself on up-to-date versions then Siebel should be considered

Incentivized

• We managed to reduce costs in about 32% of the customer.
• Increased engagement in ad reach by 18%
• Our team was communicating better

Incentivized

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized