Oracle Siebel Enterprise Marketing Suite (discontinued)

Score9 out of 10

48 Reviews and Ratings

What is Oracle Siebel Enterprise Marketing Suite (discontinued)?

Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.

Categories & Use Cases

Most Frequent Users

Top 3 industries using Oracle Siebel Enterprise Marketing Suite (discontinued).

Based on HG Insights installation data

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#1 most frequent

Professional, Scientific, and Technical Services

22.2%

427 installations of 1,923

#2 most frequent

Information

15.3%

294 installations of 1,923

#3 most frequent

Manufacturing

13.8%

266 installations of 1,923

Gaurav Gautam View profile

Head- Analytics and Data Science at Digital Marketing and eCommerce (201-500 employees employees)

Pros

Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.

Cons

Siebel EMS tools have a long learning curve and are not very easy to use.
Siebel products do not integrate very well with thirds party products/services.

Return on Investment

Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.

Other Software Used

Salesforce Marketing Cloud Email Studio, Adobe Campaign

Lokesh Yadav View profile

Systems Engineer in Information Technology at Infosys (10,001+ employees employees)

Pros

It provides nice shortcut keys for easy and fast access.
Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.
Reporting could be used for marketing strategies and analysis of the business needs.
It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.

Cons

Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.

Return on Investment

It has increased the business tactics as we have added more clients who wish to use this technology.

Verified User

Employee in Marketing (501-1000 employees employees)

Pros

Very good at creating complex data segments.
Provides detailed customer analytics.
Very configurable.

Cons

Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.
Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.
Email marketing function is a long way behind modern web based tools. Processes are cumbersome.
Not a very intuitive system and so there is a high training burden.
Would benefit from an easy way to offer view only access for dashboards.

Return on Investment

Facilitated some very complex segmentation for direct mail and email campaigns.
Helps to provide the marketing group with detailed campaign tracking.
Cumbersome interfaces and lack of reliability in old version have had a negative impact on efficiency.

Salesforce Sales Cloud

SAS 360 Plan

SAP CRM discontinued

Aprimo

Adobe Marketing Cloud

Infor CRM

Oracle Siebel Enterprise Marketing Suite (discontinued)

What is Oracle Siebel Enterprise Marketing Suite (discontinued)?

Categories & Use Cases

Who Buys & Uses Oracle Siebel Enterprise Marketing Suite (discontinued)

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

Engineering

IT

Sales