#1 most frequent
United States of America
45.9%883 installations of 1,923
What is Oracle Siebel Enterprise Marketing Suite (discontinued)?
Oracle offered the Siebel Enterprise Marketing Suite as an end-to-end enterprise marketing management (EMM) solution joining cross-channel campaign management with marketing automation, market resource and asset management, and marketing analytics, for larger enterprises. The product is now End of Life, and no longer offered for sale.
Categories & Use Cases
Who Buys & Uses Oracle Siebel Enterprise Marketing Suite (discontinued)
#2 most frequent
India
7.4%142 installations of 1,923
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
5.4%104 installations of 1,923
Oracle Siebel EMS leads to streamlined CRM efforts
Pros
- Siebel EMS offered useful customer insight and more effective dialogue with recipients by delivering the right message to the right customer at the right time.
- Siebel EMS was very effective for loyalty lifecycle and retention by seamlessly integrating with marketing and CRM platforms.
- Siebel EMS was instrumental in aligning marketing, sales and analytics divisions.
Cons
- Siebel EMS tools have a long learning curve and are not very easy to use.
- Siebel products do not integrate very well with thirds party products/services.
Return on Investment
- Overall great positive ROI with clean and clear customer relationship management leading to higher customer satisfaction.
- For small business, ROI may not turn out to be positive as cost can be very high compared incremental gain.
Other Software Used
Salesforce Marketing Cloud Email Studio, Adobe Campaign
A comprehensive and scalable e-mail marketing solution
Pros
- It provides nice shortcut keys for easy and fast access.
- Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.
- Reporting could be used for marketing strategies and analysis of the business needs.
- It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.
Cons
- Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
- It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
- Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
Return on Investment
- It has increased the business tactics as we have added more clients who wish to use this technology.
Worth considering if you need a hosted CRM
Pros
- Very good at creating complex data segments.
- Provides detailed customer analytics.
- Very configurable.
Cons
- Version 7.7 (outdated) is very unreliable and regularly crashes. Oracle have said these bugs have been corrected in current version.
- Implementation cost of upgrade is high so it's easy to get stuck on sub-par older versions.
- Email marketing function is a long way behind modern web based tools. Processes are cumbersome.
- Not a very intuitive system and so there is a high training burden.
- Would benefit from an easy way to offer view only access for dashboards.
Return on Investment
- Facilitated some very complex segmentation for direct mail and email campaigns.
- Helps to provide the marketing group with detailed campaign tracking.
- Cumbersome interfaces and lack of reliability in old version have had a negative impact on efficiency.
