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Kwanzoo

Score7.1 out of 10

5 Reviews and Ratings

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What is Kwanzoo?

Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to lead forms and even polls and surveys.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Kwanzoo has to offer, as determined by TrustRadius' reviewers.
Based on 5 ratings of Kwanzoo's features
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Top Performing Features

  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7.7

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

Areas for Improvement

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.2

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Ad display and retargeting segmentation

    Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

    Category average: 6.7

Reviews

What users are saying about Kwanzoo.
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Adaptive ABM for increase the number of potential clients

Incentivized
Alisson MedeirosView profile
Business Analyst in Information Technology at WeDo Technologies (501-1000 employees employees)

Use Cases and Deployment Scope

I used this software last year, it was very satisfying to use. We used it in a consultancy for another company. Where the KPI assessment and other indicators were asked to be analyzed. I got to use it and even found software with a lot of potential, but for small and medium companies.

Pros

  • Price
  • Tools for analysis
  • Data management

Cons

  • Training and tutorials
  • Interface
  • Communication between systems

Return on Investment

  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better

Alternatives Considered

AdRoll, Pipedrive and amoCRM

The only choice for ABM ad serving or retargeting!

Gregory KotovosView profile
CMO (Chief Marketing Officer) in Marketing at Accent Technologies (51-200 employees employees)

Pros

  • Targeting including integrating multiple intent vendors into my targeting efforts
  • ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
  • Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We also used this for opportunity surround and sped up pipeline velocity, by 14%.

Cons

  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.

Return on Investment

  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
  • Simplified paid media spend, in my next role I will just move the entire budget.

Alternatives Considered

Demandbase, Terminus ABM Platform and AdRoll

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