Kwanzoo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kwanzoo
Score 7.1 out of 10
N/A
Kwanzoo is a cloud-based platform built to help customers deliver media-based advertisements for both retargeting and account-based marketing campaigns. Kwanzoo has robust integrations with popular marketing automation and CRM platforms such as Marketo, Salesforce, Oracle's Eloqua, and IBM Silverpop to give end users insights within the platforms they are already comfortable with using. The Kwanzoo platform utilizes a "do-it-yourself" approach to building media advertisements from banners to…N/A
Pricing
Kwanzoo
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Kwanzoo
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kwanzoo
Features
Kwanzoo
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Kwanzoo
10.0
Ratings
30% above category average
Data Transfer10.00 Ratings
DSP integration10.00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Kwanzoo
8.2
Ratings
6% above category average
Ad campaign creation9.00 Ratings
Ad deployment8.00 Ratings
Display advertising9.00 Ratings
Ad display and retargeting segmentation7.00 Ratings
Sequence targeting8.00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Kwanzoo
9.0
Ratings
15% above category average
Ad dashboards9.00 Ratings
Ad performance reports9.00 Ratings
Ad conversion tracking10.00 Ratings
Ad attribution reporting8.00 Ratings
Ad forecasting and optimization9.00 Ratings
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Kwanzoo
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User Ratings
Kwanzoo
Likelihood to Recommend
7.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
User Testimonials
Kwanzoo
Likelihood to Recommend
I believe it is best for small and medium businesses. And for teams that already have a knowledge of business analysts, because we have a not-so-friendly interface. But once you learn it, becomes interesting to do the work.
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Pros
  • Targeting including integrating multiple intent vendors into my targeting efforts
  • ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
  • Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We also used this for opportunity surround and sped up pipeline velocity, by 14%.
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Cons
  • Training and tutorials
  • Interface
  • Communication between systems
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Likelihood to Renew
No longer at this company but will absolutely invest with Kwanzoo in my next roll.
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Alternatives Considered
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Return on Investment
  • We managed to reduce costs in about 32% of the customer.
  • Increased engagement in ad reach by 18%
  • Our team was communicating better
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ScreenShots