Instapage vs. lemlist

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
lemlist
Score 9.1 out of 10
N/A
lemlist is an outreach platform that helps to start conversations that get replies from prospects. Sales teams of all sizes, startups, lead gen agencies, and entrepreneurs can use lemlist to grow relationships with their customers.
$59
per month per seat
Pricing
Instapagelemlist
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Email outreach
$59
per month per seat
Sales engagement
$99
per month per seat
Outbound agency
Custom Quote
Offerings
Pricing Offerings
Instapagelemlist
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
Instapagelemlist
Features
Instapagelemlist
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Instapage
7.6
Ratings
20% above category average
lemlist
-
Ratings
Landing page A/B testing:8.00 Ratings00 Ratings
Dynamic page text replacement7.30 Ratings00 Ratings
Real-time analytics dashboard8.00 Ratings00 Ratings
SEO tools7.70 Ratings00 Ratings
Optimization recommendations7.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Instapage
-
Ratings
lemlist
8.5
Ratings
9% above category average
Lead nurturing automation00 Ratings9.00 Ratings
Lead scoring and grading00 Ratings8.10 Ratings
Data quality management00 Ratings8.10 Ratings
Automated sales alerts and tasks00 Ratings8.60 Ratings
Automated follow-ups00 Ratings8.60 Ratings
Lead segmentation and distribution00 Ratings8.60 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Instapage
-
Ratings
lemlist
7.0
Ratings
1% above category average
Integrations with CRMs00 Ratings8.10 Ratings
Integrations with data storage tools00 Ratings6.00 Ratings
Integrations with lead automation tools00 Ratings7.00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Instapage
-
Ratings
lemlist
7.0
Ratings
9% below category average
KPI analytics00 Ratings7.00 Ratings
A/B tests00 Ratings7.00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Instapage
-
Ratings
lemlist
6.6
Ratings
11% below category average
Branding customization00 Ratings8.00 Ratings
Conditional logic paths00 Ratings7.00 Ratings
Mobile responsiveness00 Ratings6.00 Ratings
Date picker00 Ratings6.00 Ratings
Dynamic content00 Ratings6.00 Ratings
Best Alternatives
Instapagelemlist
Small Businesses
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Instapagelemlist
Likelihood to Recommend
7.7
(0 ratings)
9.0
(0 ratings)
Usability
8.0
(0 ratings)
9.0
(0 ratings)
Support Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Instapagelemlist
Likelihood to Recommend
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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If you're looking to ramp up cold outreach efforts in record timing, lemlist is the best cold outreach software to do so. The UX/UI is hands down the best in this vertical. Our sales team had a immense onboarding timeline for Apollo, not to mention long-wait-time for customer support with Apollo, and it was a breath of fresh air to move to lemlist. There is no all-in-solution for cold email outreach, but lemlist is adding features every year that they're the closest all in one tool on the market.
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Pros
  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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  • Elite Inbox Deliverability
  • Simple Cold Email Campaign Setup
  • Rapid Customer Support
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Cons
  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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  • Cost is higher than other tools.
  • Platform hangs sometimes.
  • Innovation in features as competition grows.
  • Increase personalization options
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Likelihood to Renew
No answers on this topic
There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively
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Usability
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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The user interface is super, super intuitive compared to the competition, especially Apollo. Plus, even if you run into a roadblock, lemlist's customer support is super responsive, and you don't have to pay more money to make them more responsive, it's part of their mission to help you become the best at using their tool for successful cold email campaigns. It's a terrific experience.
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Support Rating
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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No answers on this topic
Alternatives Considered
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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lemlist has elite UX/UI, better deliverability, and the best customer support when compared to the competition
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Return on Investment
  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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  • Higher Inbox Deliverability
  • Better Speed to Lead
  • Overall User Satisfaction
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.