Instapage vs. lemlist

Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.

Incentivized

If you're looking to ramp up cold outreach efforts in record timing, lemlist is the best cold outreach software to do so. The UX/UI is hands down the best in this vertical. Our sales team had a immense onboarding timeline for Apollo, not to mention long-wait-time for customer support with Apollo, and it was a breath of fresh air to move to lemlist. There is no all-in-solution for cold email outreach, but lemlist is adding features every year that they're the closest all in one tool on the market.

Incentivized

• Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
• Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
• Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.

Incentivized

• Inbox rotation.
• Central inbox.
• Multi-channel campaigns.
• Campaign management.
• LinkedIn targeting

Incentivized

• There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
• There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
• If you work with a template and some code, it can be challenging to edit the default coding.
• The built-in forms can be a bit limiting.
• The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.

Incentivized

• Recipient Inbox Type Matching in People Database
• Ability to Randomize Reply Rate in Lemwarm

Incentivized

There are a lot of cold email solutions on the market, and Lemlist is one of the more expensive solutions. However, Lemlist is a strong contender due to the fact you can do mulri-channel and gather prospect data so easily and effectively

Incentivized

I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!

The user interface is super, super intuitive compared to the competition, especially Apollo. Plus, even if you run into a roadblock, lemlist's customer support is super responsive, and you don't have to pay more money to make them more responsive, it's part of their mission to help you become the best at using their tool for successful cold email campaigns. It's a terrific experience.

Incentivized

Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.

HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.

Incentivized

Lemlist stacks up well against other cold email tools, even though most share the same features now. However, the integration of LinkedIn in Lemlist's feature set gives the tool an edge as it differentiates itself as a tool to build relationships with prospects (rather than spamming them), which is undoubtedly the future of B2B lead generation.

Incentivized

• We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.

Incentivized

• Higher Inbox Deliverability
• Better Speed to Lead
• Overall User Satisfaction

Incentivized