Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Pricing
Instapage
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
Instapage
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
20% discount for annual pricing.
More Pricing Information
Community Pulse
Instapage
Features
Instapage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
They are constantly working on improvements to the interface and additional features.
Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
