HighLevel vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HighLevel
Score 8.8 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
HighLevelOutboundEngine
Editions & Modules
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
HighLevelOutboundEngine
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$99 per user
Additional DetailsMore information is available on the vendor's website.
More Pricing Information
Community Pulse
HighLevelOutboundEngine
Features
HighLevelOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HighLevel
6.6
Ratings
10% below category average
OutboundEngine
8.1
Ratings
10% above category average
WYSIWYG email editor8.10 Ratings00 Ratings
Dynamic content6.10 Ratings00 Ratings
Ability to test dynamic content6.10 Ratings00 Ratings
Landing pages6.10 Ratings00 Ratings
A/B testing7.10 Ratings00 Ratings
Mobile optimization7.10 Ratings8.60 Ratings
Email deliverability reporting6.10 Ratings7.90 Ratings
List management6.10 Ratings7.90 Ratings
Triggered drip sequences7.10 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HighLevel
6.1
Ratings
10% below category average
OutboundEngine
5.8
Ratings
15% below category average
Lead nurturing automation7.00 Ratings00 Ratings
Lead scoring and grading6.10 Ratings00 Ratings
Data quality management6.10 Ratings00 Ratings
Automated sales alerts and tasks5.10 Ratings5.80 Ratings
Lead segmentation and distribution6.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HighLevel
6.1
Ratings
29% below category average
OutboundEngine
-
Ratings
Calendaring7.10 Ratings00 Ratings
Event/webinar marketing5.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HighLevel
5.1
Ratings
26% below category average
OutboundEngine
7.9
Ratings
18% above category average
Social sharing and campaigns5.10 Ratings7.90 Ratings
Social profile integration5.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HighLevel
5.8
Ratings
16% below category average
OutboundEngine
-
Ratings
Dashboards6.10 Ratings00 Ratings
Standard reports6.10 Ratings00 Ratings
Custom reports5.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HighLevel
5.6
Ratings
14% below category average
OutboundEngine
-
Ratings
API6.10 Ratings00 Ratings
Role-based workflow & approvals6.10 Ratings00 Ratings
Customizability6.10 Ratings00 Ratings
Integration with Salesforce.com5.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.10 Ratings00 Ratings
Integration with SugarCRM5.10 Ratings00 Ratings
Best Alternatives
HighLevelOutboundEngine
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HighLevelOutboundEngine
Likelihood to Recommend
8.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
7.0
(0 ratings)
6.4
(0 ratings)
Availability
-
(0 ratings)
8.9
(0 ratings)
Support Rating
-
(0 ratings)
7.9
(0 ratings)
User Testimonials
HighLevelOutboundEngine
Likelihood to Recommend
HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • Conversational AI
  • Voice AI
  • Website building tools
  • Sales Funnels
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • Enhanced Collaboration Features
  • Integration Challenges
  • Limited Customization
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
No answers on this topic
AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
With an all-in-one solution like HighLevel there is so many parts all playing together it can be easy to feel overwhelmed by it all if you are not a marketer or someone with previous experience working with sales & marketing focused CRMs. So the balancing act is to make sure all features work well together and are easier enough to find and use. HighLevel does this well.
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Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
No answers on this topic
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Support Rating
No answers on this topic
The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Alternatives Considered
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
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I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
  • Definitely a useful tool for us and our clients
  • We minimized the need for having to subscribe to various platforms that address different needs
  • We cater mostly to small businesses, so it's perfect for our clients' needs in terms of cost
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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ScreenShots

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails