HG Insights Platform vs. LeadGnome

For someone working in B2B IT Marketing, the HG Insights Platform has a wide range of data available that is suited for both a data level employee as well as an ISR. The one draw back is the integration with SFDC isn't as great as we'd like, meaning it is more manual for us to run propensity models using more than one source of data.

Incentivized

LeadGnome is a perfect fit for B2B businesses executing account-based marketing campaigns. It's perfect for organizations looking to increase accuracy and integrity of their contact data. It's perfect for organizations looking to grow their database with additional contacts within the organizations they're targeting.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• LeadGnome integrates seamlessly with other pieces of technology in our ecosystem.
• LeadGnome works in the background of normal activity and doesn't require additional steps or extra effort to capture value.
• LeadGnome helps us build better CRM data and recognize sales triggers such as change of contact on key accounts we're working.

Incentivized

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• LeadGnome should build additional integrations with other technologies and expand their use cases.
• LeadGnome needs to take an aggressive approach to partnering with agencies as implementation partners.
• LeadGnome needs to tell their stories of success to the world so people can see how well the tool works for their customers.

Incentivized

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

- Sales Intel seems to be more of a direct competition. Their human research seems to be something interesting. Also the claim to focus on firmographics - We went with Bombora for intent technology in the past - We did not move forward with 6sense

Incentivized

I don't know of any true competitors to LeadGnome, it's one of a kind

Incentivized

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• LeadGnome has identified new prospects for my organizations, which has led to new deals sold and an increase in revenue.
• LeadGnome has enriched the data in my CRM and helped speed up operational execution after the sale. This has increased speed to service and decreased the need for additional internal communication.

Incentivized