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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Forms

    Score8.9 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A

    Typeform

    Score9.1 out of 10
    N/ATypeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…

    $30

    *Per Month

    Pricing
    Google FormsTypeform
    Editions & Modules
    No answers on this topic
    Essentials
    $30
    *Per Month
    Professional
    $35
    *Per Month
    Premium
    $59
    *Per Month
    Offerings
    Pricing Offerings
    Google FormsTypeform
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*For annual contract.
    More Pricing Information
    Community Pulse
    Google FormsTypeform
    Considered Both Products
    Google
    Chose Google Forms
    Google Forms is more basic than Typeform in terms of design style options and flexibility, but it has an easier-to-use interface. It is slightly less robust in terms of logic and crowd-sourced responses than SurveyMonkey. In general, it's a good option for generating a quick, …
    Incentivized
    Chose Google Forms
    It's a great free tool, we do use Typeform to collect certain information and Google Forms for others. It depends on what we are collecting and from who we are collecting it. Typeform has a really clean user interface which we like, but doesn't work for everything we need it …
    Incentivized
    Chose Google Forms
    From my usage, functionality has been very similar in terms of creating different surveys. Typeform is definitely more attractive in terms of overall design, and also has a good balance of function and usability. However, data reporting is more seamless with Google Forms so we …
    Incentivized
    Chose Google Forms
    I've only played with Typeform, but if making surveys enjoyable and nice to look at is important to you, it's definitely a better product. Forms is the pragmatist's tool, not the artist's. Dubsado's survey tool is decent, but you don't have a way to collect broad data sets …
    Incentivized
    Chose Google Forms
    Typeform: Typeform wins in most cases, having the ability for complex logic mapping, robust styling options, and branding. However, the simplicity of Google Forms wins out when you just need a quick, easy form. Price-wise, Google Forms wins.

    SurveyMonkey: SurveyMonkey has more …
    Incentivized
    Typeform
    Chose Typeform
    Typeform has much better customizablity options and more functionality compared to Google Forms, including the embed option. Mailchimp forms can look a little rudimentary and ugly and are also not great for research surveys. Hubspot Forms has the same issues as Mailchimp, plus …
    Incentivized
    Chose Typeform
    From a styling standpoint, Typeform looks better, so I do recommend it for client-facing forms vs creating the same form in Google Forms.
    Incentivized
    Chose Typeform
    I was previously using Google Forms for all my surveys but found that the data received and engagement from the surveys was minimal. We can see that users are more likely to fill out surveys created by Typeform rather than Google Forms. It must be how the forms look that makes …
    Incentivized
    Chose Typeform
    Google Forms allow you to collect data from your staff and clients, but the forms are dull and boring. The back end analytics are difficult to navigate making a poor user experience for both the end-user and our team. Typeform allows you to create mobile-friendly forms that are …
    Incentivized
    Chose Typeform
    Google Forms is a simple web form that integrates with their suite of office apps such as Sheets. The main drawback is that it looks like a traditional webform with form boxes. TypeForm's UI is much sexier and slick and displays one question at a time, fullscreen and …
    Incentivized
    Chose Typeform
    Typeform is much more aesthetically pleasing compared to Google Forms. The transition throughout the app is much more smooth and easy to understand. Overall, I believe Typeform is a superior platform to use when you need to create training aides or templates for outside …
    Incentivized
    Chose Typeform
    Google Forms is really useful for creating basic forms when you don't want to pay to create them. I have found Typeform to be much easier to use than Google Forms, and more user-friendly, even in the basic plan. That was enough to get me to switch to Typeform before we even …
    Incentivized
    Chose Typeform
    Google Forms looks blah and works blah. Doesn't have the Zapier integration and isn't a great UX for the end user like Typeform has. As well, it has less question types and lacks customization to the extent Typeform has. No reason to go with it, Typeform beats it in every …
    Incentivized
    Chose Typeform
    While SurveyMonkey certainly has years on its side and Google Forms has deep integration capabilities within the suite of solutions, you really can't beat the design or intuitiveness of Typeform. There are still some things we'd like to change about how the software works, but …
    Incentivized
    Chose Typeform
    We picked Typeform over Google Forms because it just has a lot more features that we use. Google Forms is great when you need a free, basic survey tool, but it lacks the sophistication that Typeform brings to the table. SurveyMonkey has a lot of the features that TypeForm has, …
    Incentivized
    Chose Typeform
    Logic jumps are huge. Typeform is outrageously powerful while it still feels approachable and easy to use. Google Forms is obviously very easy to use, but limited in branding, design, and flexibility. Typeform just blows all other products out of the water. I've used SurveyMonke…
    Incentivized
    Chose Typeform
    Typeform is so much prettier, sleek and modern than Google Forms and Survey Monkey. I love the fact that it's easy to put in pictures and visual aids. It feels less like a survey and more like a piece of advanced software that we use for new clients, which makes a really good …
    Incentivized
    Chose Typeform
    I needed a form system that wasn’t attached to my scheduling system and performed a bit more robustly than Google Forms.
    Incentivized
    Chose Typeform
    We tried both free & paid products. No doubt Google form does solve a lot of our basic use case but we were looking for lot more customisation as we wanted to open these survey within our app only. We started exploring different options including SurveyMonkey but we stuck to …
    Incentivized
    Chose Typeform
    Out of the 3 competitor products I've used or evaluated, Typeform makes it easiest to build beautiful forms.
    Incentivized
    Chose Typeform
    Typeform is an exclusive product for this function--mobile first with a modern layout and good interactions. It has some customizations and integrations. Every change made to the template can be observed in real time. It is the best to visualize collected information.
    Incentivized
    Chose Typeform
    Again, Typeform is your solution for better branded and designed surveys—and better user experience for the people taking the survey.
    Incentivized
    Chose Typeform
    We used to use a Weebly questionnaire on our website to gather the needed information. The process was bulky, didn't have logic available and was time consuming for our clients. We also tried to create something through a Google form with the same experience. Typeform has …
    Incentivized
    Chose Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo …
    Incentivized
    Chose Typeform
    I actually use all of these services for different purposes.
    SurveyMonkey we use for larger panel send surveys (love their Audience capabilities)
    Typeform is for medium-length surveys, generally sending via email
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    53 Answers
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    54 Answers
    78%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    51 Answers
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    35 Answers
    75%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    98%
    Implementation went as expected
    41 Answers
    91%
    Implementation went as expected
    10 Answers
    Features
    Google FormsTypeform
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Google Forms and Typeform
    Feature
    Google Forms
    7.9
    110 Ratings
    1% below category average
    Typeform
    7.7
    46 Ratings
    3% below category average
    Survey templates8.7102 Ratings5.544 Ratings
    Themes7.0102 Ratings8.546 Ratings
    Custom logo/branding8.088 Ratings9.244 Ratings
    Survey Content
    Comparison of Survey Content features of Google Forms and Typeform
    Feature
    Google Forms
    9.4
    108 Ratings
    10% above category average
    Typeform
    9.3
    46 Ratings
    9% above category average
    Changes to live survey10.0102 Ratings10.041 Ratings
    Question design help9.089 Ratings8.039 Ratings
    Multiple question types9.2107 Ratings10.046 Ratings
    Survey Logic
    Comparison of Survey Logic features of Google Forms and Typeform
    Feature
    Google Forms
    8.6
    98 Ratings
    4% above category average
    Typeform
    9.3
    40 Ratings
    12% above category average
    Survey logic flexibility8.698 Ratings9.340 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Google Forms and Typeform
    Feature
    Google Forms
    9.1
    109 Ratings
    11% above category average
    Typeform
    8.4
    45 Ratings
    3% above category average
    Response tracking8.9107 Ratings9.844 Ratings
    Data export9.0103 Ratings9.842 Ratings
    Standard reports8.8102 Ratings9.540 Ratings
    Custom reports9.579 Ratings5.527 Ratings
    Analytics9.384 Ratings7.538 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Google Forms and Typeform
    Feature
    Google Forms
    9.9
    103 Ratings
    13% above category average
    Typeform
    9.6
    31 Ratings
    10% above category average
    Access controls9.8101 Ratings10.028 Ratings
    Compliance10.080 Ratings9.225 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Google Forms and Typeform
    Feature
    Google Forms
    9.1
    77 Ratings
    10% above category average
    Typeform
    8.3
    24 Ratings
    1% above category average
    Vendor-offered crowdsourcing9.037 Ratings8.79 Ratings
    Respondent restrictions9.375 Ratings8.023 Ratings
    Best Alternatives
    Google FormsTypeform
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google FormsTypeform
    Likelihood to Recommend
    10.0
    (114 ratings)
    9.0
    (46 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    9.8
    (54 ratings)
    8.5
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (48 ratings)
    5.7
    (7 ratings)
    Product Scalability
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google FormsTypeform
    Likelihood to Recommend
    Google
    Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
    If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
    That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
    Incentivized
    Read full review
    Typeform
    Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
    Read full review
    Pros
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Typeform
    • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
    • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
    • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
    • Visually pleasing designs with use of themes, images and video to match your branding.
    Read full review
    Cons
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Typeform
    • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
    • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
    • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Typeform
    We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
    Incentivized
    Read full review
    Usability
    Google
    Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
    Incentivized
    Read full review
    Typeform
    Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Typeform
    No answers on this topic
    Performance
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Typeform
    No answers on this topic
    Support Rating
    Google
    Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
    Incentivized
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    Typeform
    I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
    Incentivized
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    Alternatives Considered
    Google
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
    Incentivized
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    Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
    Incentivized
    Read full review
    Scalability
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
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    Typeform
    No answers on this topic
    Return on Investment
    Google
    • It's difficult to track ROI since Google Forms is used less formally
    • [The] positive impact is the actionable results we receive from surveys
    • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
    Incentivized
    Read full review
    Typeform
    • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
    • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
    Incentivized
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    ScreenShots