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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.6 out of 10
    N/AThe FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A

    Typeform

    Score9.1 out of 10
    N/ATypeform is online form and survey software, focused on high-quality visuals and user experience. Users can create surveys, registration forms, tests & quizzes, contests, tutorials, shopping carts, and contact forms, without needing to write code. Typeform offers freemium plan pricing. Their basic plan is free for one user; their Pro plan in $35/month for one user (includes logic jump, respondent notifications, calculator, custom thank you screen, hidden fields, payment fields, and 2GB file…

    $30

    *Per Month

    Pricing
    FormAssemblyTypeform
    Editions & Modules
    Basic
    Contact Sales
    Enterprise
    Contact sales
    Government
    Contact sales
    Team
    Contact Sales
    Essentials
    Contact Sales
    Essentials
    $30
    *Per Month
    Professional
    $35
    *Per Month
    Premium
    $59
    *Per Month
    Offerings
    Pricing Offerings
    FormAssemblyTypeform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—*For annual contract.
    More Pricing Information
    Community Pulse
    FormAssemblyTypeform
    Considered Both Products
    FormAssembly
    Chose FormAssembly
    The big differentiator for me with FormAssembly has always been the Salesforce integration. I have yet to find an alternative form builder that makes building integrations with Salesforce any easier than FormAssembly. I like the look and feel of Typeform forms better than …
    Incentivized
    Chose FormAssembly
    The ease of use, integration with Salesforce, exportability of results, etc. Just basically has it hands down over the competition.
    Incentivized
    Typeform
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    78%
    Delivers good value for the price
    7 Answers
    Happy with the feature set
    No answers on this topic
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    75%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    91%
    Implementation went as expected
    10 Answers
    Features
    FormAssemblyTypeform
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Typeform
    Feature
    FormAssembly
    9.4
    10 Ratings
    17% above category average
    Typeform
    7.7
    46 Ratings
    3% below category average
    Survey templates9.87 Ratings5.544 Ratings
    Themes8.58 Ratings8.546 Ratings
    Custom logo/branding10.010 Ratings9.244 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Typeform
    Feature
    FormAssembly
    10.0
    10 Ratings
    16% above category average
    Typeform
    9.3
    46 Ratings
    9% above category average
    Changes to live survey10.09 Ratings10.041 Ratings
    Question design help10.08 Ratings8.039 Ratings
    Multiple question types10.010 Ratings10.046 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Typeform
    Feature
    FormAssembly
    10.0
    9 Ratings
    19% above category average
    Typeform
    9.3
    40 Ratings
    12% above category average
    Survey logic flexibility10.09 Ratings9.340 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Typeform
    Feature
    FormAssembly
    9.5
    10 Ratings
    15% above category average
    Typeform
    8.4
    45 Ratings
    3% above category average
    Response tracking10.010 Ratings9.844 Ratings
    Data export10.09 Ratings9.842 Ratings
    Standard reports10.07 Ratings9.540 Ratings
    Custom reports10.07 Ratings5.527 Ratings
    Analytics7.56 Ratings7.538 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Typeform
    Feature
    FormAssembly
    9.0
    8 Ratings
    3% above category average
    Typeform
    9.6
    31 Ratings
    10% above category average
    Access controls7.96 Ratings10.028 Ratings
    Compliance10.07 Ratings9.225 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Typeform
    Feature
    FormAssembly
    7.9
    4 Ratings
    4% below category average
    Typeform
    8.3
    24 Ratings
    1% above category average
    Vendor-offered crowdsourcing6.01 Ratings8.79 Ratings
    Respondent restrictions9.74 Ratings8.023 Ratings
    Best Alternatives
    FormAssemblyTypeform
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyTypeform
    Likelihood to Recommend
    10.0
    (13 ratings)
    9.0
    (46 ratings)
    Likelihood to Renew
    8.5
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    5.7
    (7 ratings)
    User Testimonials
    FormAssemblyTypeform
    Likelihood to Recommend
    FormAssembly
    Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
    Incentivized
    Read full review
    Typeform
    Typeform is definitely a leader in the online survey space and that's for a reason. Between logic mapping and the ease of use for the end user, it's a solid app. The unfortunate thing, however, is the price tag--particularly considering the protection you receive from bots. Typeform only allows a certain number of responses at certain package levels, ie: the lowest level, you get a very limited number of responses but in order to receive more responses before your survey is locked, you must upgrade. This is what ultimately lead us to cancel with them. When you post a survey on Typeform, that survey is automatically posted publicly on their website--making it widely available to bots. Typeform offers no easy form of protection like a standardized captcha that you can add to the survey in order to filter bots out. Instead, there are several "work arounds" that they advise users to do that have very limited degrees of success. A quick online search shows that Typeform knows this is clearly an issue, yet they have yet to build in a bot-prevention feature. Since their plan prices vary by number of responses, it seems that they have no incentive to limit the amount of bots filling out surveys I believe. Ultimately, we canceled because, although the app is powerful, it just seemed like their business practices were unethical in my opinion.
    Read full review
    Pros
    FormAssembly
    • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
    • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
    • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
    Incentivized
    Read full review
    Typeform
    • The calculator tool allows you to use numerical formulas to create logic within your form for specific behavior.
    • Compatible with modern web browsers for both building a form and publishing, allowing it to work and look good on any device.
    • Integration with products like Zapier allow you to use it as part of a larger automation in your company.
    • Visually pleasing designs with use of themes, images and video to match your branding.
    Read full review
    Cons
    FormAssembly
    • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
    • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
    • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
    Incentivized
    Read full review
    Typeform
    • The pricing structure is a little steep, especially for the Pro+ plan. It would be nice if they had an a la carte option because there are some features we are paying for that we will never use.
    • When creating forms, sometimes the cursor will inexplicably leave the field you are typing in and leave you with incomplete sentences.
    • Even though we are paying for our use, we still have the Typeform branding on our forms, which I think should be removed once you upgrade from the basic plan.
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Typeform
    We have had such success with Typeform, and it has been able to exceed our expectations for the range of products it offers
    Incentivized
    Read full review
    Usability
    FormAssembly
    Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
    Incentivized
    Read full review
    Typeform
    Typeform takes a little bit of getting used to. Compared to Google Forms there are a lot more parts to the software and customizing the form isn't as intuitive. I have also found that embedding it into one smaller section of a webpage seamlessly can be a little tricky. But everything can be figured out eventually and the analytics are very good.
    Incentivized
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Typeform
    I haven't used the support portion of Typeform, as everything was quite easy to use. I have never encountered a situation where I did not know what to do or how to fix something myself. Typeform is very easy to adopt within any organization, no matter if you understand tech or not.
    Incentivized
    Read full review
    Alternatives Considered
    FormAssembly
    When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
    Incentivized
    Read full review
    Typeform
    When looking for a feature rich & flexible / customizable solution, Typeform beats out everyone. However, for specific use cases (like NPS), AskNicely is a clear winner in terms of features, but is much too expensive. Typeform is also fun to use, especially compared to Wufoo which seems so out of date
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
    • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
    • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
    Incentivized
    Read full review
    Typeform
    • Typeform has helped guide our Customer Success, Product, and Marketing teams in strategizing how to engage with customers better, and it has also given us a quick and easy way to do so! By collecting feedback and being able to share it across internal teams, we can coordinate our efforts to build our customers a better tool.
    • Typeform has proved to be an elegant solution to one of our earlier vexing problems (previous survey tools that looked annoying, had extremely limited branding options/were not customizable, and didn't integrate well with the rest of our tool set) while not breaking the bank for us - it's a very reasonable price point and does WAY more than the previous tools we were paying just as much for.
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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