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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.6 out of 10
    N/AThe FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A

    Qualtrics

    Score7.1 out of 10
    N/AQualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

    $1,500

    per user/per year

    Pricing
    FormAssemblyQualtrics
    Editions & Modules
    Basic
    Contact Sales
    Enterprise
    Contact sales
    Government
    Contact sales
    Team
    Contact Sales
    Essentials
    Contact Sales
    Research Core 1
    1,500
    per user/per year
    Offerings
    Pricing Offerings
    FormAssemblyQualtrics
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    FormAssemblyQualtrics
    Considered Both Products
    FormAssembly
    No answer on this topic
    Qualtrics
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    70%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    75%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    70%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    83%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    No answers on this topic
    57%
    Implementation went as expected
    4 Answers
    Features
    FormAssemblyQualtrics
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    9.4
    10 Ratings
    17% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey templates9.87 Ratings00 Ratings
    Themes8.58 Ratings00 Ratings
    Custom logo/branding10.010 Ratings00 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    10.0
    10 Ratings
    16% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Changes to live survey10.09 Ratings00 Ratings
    Question design help10.08 Ratings00 Ratings
    Multiple question types10.010 Ratings00 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    10.0
    9 Ratings
    19% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Survey logic flexibility10.09 Ratings00 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    9.5
    10 Ratings
    15% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Response tracking10.010 Ratings00 Ratings
    Data export10.09 Ratings00 Ratings
    Standard reports10.07 Ratings00 Ratings
    Custom reports10.07 Ratings00 Ratings
    Analytics7.56 Ratings00 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    9.0
    8 Ratings
    3% above category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Access controls7.96 Ratings00 Ratings
    Compliance10.07 Ratings00 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Qualtrics XM for Strategy and Research
    Feature
    FormAssembly
    7.9
    4 Ratings
    4% below category average
    Qualtrics XM for Strategy and Research
    -
    Ratings
    Vendor-offered crowdsourcing6.01 Ratings00 Ratings
    Respondent restrictions9.74 Ratings00 Ratings
    Best Alternatives
    FormAssemblyQualtrics
    Small Businesses
    Jotform
    Score8.5 out of 10
    No answers on this topic
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    No answers on this topic
    Enterprises
    QuestionPro
    Score10 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyQualtrics
    Likelihood to Recommend
    10.0
    (13 ratings)
    3.9
    (169 ratings)
    Likelihood to Renew
    8.5
    (3 ratings)
    9.4
    (41 ratings)
    Usability
    -
    (0 ratings)
    2.5
    (20 ratings)
    Availability
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    5.5
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    1.6
    (21 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    FormAssemblyQualtrics
    Likelihood to Recommend
    FormAssembly
    Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
    Incentivized
    Read full review
    Qualtrics
    Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
    Read full review
    Pros
    FormAssembly
    • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
    • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
    • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
    Incentivized
    Read full review
    Qualtrics
    • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
    • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
    • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
    • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
    • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
    Incentivized
    Read full review
    Qualtrics
    • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
    • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
    • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Qualtrics
    I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
    Read full review
    Usability
    FormAssembly
    Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
    Incentivized
    Read full review
    Qualtrics
    All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Qualtrics
    Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
    Read full review
    Online Training
    FormAssembly
    No answers on this topic
    Qualtrics
    I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
    Read full review
    Implementation Rating
    FormAssembly
    No answers on this topic
    Qualtrics
    I like being able to easily integrate new colleagues by simply giving them a log in user name and password
    Read full review
    Alternatives Considered
    FormAssembly
    When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
    Incentivized
    Read full review
    Qualtrics
    ]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
    • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
    • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
    Incentivized
    Read full review
    Qualtrics
    • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
    • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
    • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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    Qualtrics Screenshots

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