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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FormAssembly

    Score8.6 out of 10
    N/AThe FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A

    Google Forms

    Score8.9 out of 10
    N/AGoogle Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
    Pricing
    FormAssemblyGoogle Forms
    Editions & Modules
    Basic
    Contact Sales
    Enterprise
    Contact sales
    Government
    Contact sales
    Team
    Contact Sales
    Essentials
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FormAssemblyGoogle Forms
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FormAssemblyGoogle Forms
    Considered Both Products
    FormAssembly
    Chose FormAssembly
    I do not find much flexibility with advanced conditional/logic, customization, workflow, mapping, file, images, and doc upload.
    Incentivized
    Chose FormAssembly
    I think that FormAssembly does a good job of integrating with multiple platforms, making it appropriate for any use. I think that it is a little less user-friendly than Woobox, however.
    Incentivized
    Google
    Chose Google Forms
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better …
    Incentivized
    Chose Google Forms
    Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    98%
    Would buy again
    53 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    54 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    35 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    41 Answers
    Features
    FormAssemblyGoogle Forms
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of FormAssembly and Google Forms
    Feature
    FormAssembly
    9.4
    10 Ratings
    17% above category average
    Google Forms
    7.9
    110 Ratings
    1% below category average
    Survey templates9.87 Ratings8.7102 Ratings
    Themes8.58 Ratings7.0102 Ratings
    Custom logo/branding10.010 Ratings8.088 Ratings
    Survey Content
    Comparison of Survey Content features of FormAssembly and Google Forms
    Feature
    FormAssembly
    10.0
    10 Ratings
    16% above category average
    Google Forms
    9.4
    108 Ratings
    10% above category average
    Changes to live survey10.09 Ratings10.0102 Ratings
    Question design help10.08 Ratings9.089 Ratings
    Multiple question types10.010 Ratings9.2107 Ratings
    Survey Logic
    Comparison of Survey Logic features of FormAssembly and Google Forms
    Feature
    FormAssembly
    10.0
    9 Ratings
    19% above category average
    Google Forms
    8.6
    98 Ratings
    4% above category average
    Survey logic flexibility10.09 Ratings8.698 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of FormAssembly and Google Forms
    Feature
    FormAssembly
    9.5
    10 Ratings
    15% above category average
    Google Forms
    9.1
    109 Ratings
    11% above category average
    Response tracking10.010 Ratings8.9107 Ratings
    Data export10.09 Ratings9.0103 Ratings
    Standard reports10.07 Ratings8.8102 Ratings
    Custom reports10.07 Ratings9.579 Ratings
    Analytics7.56 Ratings9.384 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of FormAssembly and Google Forms
    Feature
    FormAssembly
    9.0
    8 Ratings
    3% above category average
    Google Forms
    9.9
    103 Ratings
    13% above category average
    Access controls7.96 Ratings9.8101 Ratings
    Compliance10.07 Ratings10.080 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of FormAssembly and Google Forms
    Feature
    FormAssembly
    7.9
    4 Ratings
    4% below category average
    Google Forms
    9.1
    77 Ratings
    10% above category average
    Vendor-offered crowdsourcing6.01 Ratings9.037 Ratings
    Respondent restrictions9.74 Ratings9.375 Ratings
    Best Alternatives
    FormAssemblyGoogle Forms
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FormAssemblyGoogle Forms
    Likelihood to Recommend
    10.0
    (13 ratings)
    10.0
    (114 ratings)
    Likelihood to Renew
    8.5
    (3 ratings)
    10.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.8
    (54 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    8.0
    (48 ratings)
    Product Scalability
    -
    (0 ratings)
    3.0
    (1 ratings)
    User Testimonials
    FormAssemblyGoogle Forms
    Likelihood to Recommend
    FormAssembly
    Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.
    Incentivized
    Read full review
    Google
    Google Forms works really well when you need to quickly gather information and store it in a standardized format. It also works well if your organization is already using other Google products.
    If you don't use other Google products, another service may be a better fit for you. Additionally, if you need your forms to be highly customized for marketing purposes, for example, you might have an easier time with other tools.
    That being said, Google Forms is well supported and is highly flexible and would likely work well for many companies.
    Incentivized
    Read full review
    Pros
    FormAssembly
    • It integrates well with Salesforce. It allows for bi-directional communication which is critical for our form. To provide the custom with a good UX, the form dynamically responds to their input, saves their choices as records in Salesforce and then puts in them in the next step in the process.
    • FormAssembly allows for custom scripts to be used (javascript, CSS and html). This has allow for our forms to align better with our branding and provide for a more robust and clean UX.
    • We can communicate from one form to another using dynamic url variables. Due to the complexity of our forms this is huge. It allows for our customers to input less, save their info in Salesforce and they stay in a natural workflow regardless of how many forms we need to incorporate.
    Incentivized
    Read full review
    Google
    • Live results: When a user completes the form the results are added instantly.
    • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
    • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
    • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
    Incentivized
    Read full review
    Cons
    FormAssembly
    • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
    • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
    • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
    Incentivized
    Read full review
    Google
    • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
    • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
    Incentivized
    Read full review
    Likelihood to Renew
    FormAssembly
    FormAssembly continues to meet our needs, and the product functionality continues to grow, providing us with new opportunities to utilize the software. We've built many forms and associated processes on FormAssembly. It would require a large effort to migrate to another platform. We have invested a lot of time in learning FormAssembly.
    Incentivized
    Read full review
    Google
    I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
    Incentivized
    Read full review
    Usability
    FormAssembly
    Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
    Incentivized
    Read full review
    Google
    Google Forms is a very intuitive and easy to use tool, it is not necessary to have a complex knowledge to create advanced forms, it is enough with the functions and aids that the tool offers for the creation of these, even children and students can do it, also the way to export the data is really simple, simply an incredible tool.
    Incentivized
    Read full review
    Reliability and Availability
    FormAssembly
    No answers on this topic
    Google
    In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
    Incentivized
    Read full review
    Performance
    FormAssembly
    No answers on this topic
    Google
    One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
    Incentivized
    Read full review
    Support Rating
    FormAssembly
    While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
    Incentivized
    Read full review
    Google
    Google has a support team but it isn't the most helpful with Forms. I find most of my answers by searching online and watching tutorial videos. I would recommend utilizing online resources before contacting their live support team for help. Just make sure that they are recent videos or directions. Google is constantly updating their interfaces so it is easy for things to get out of date
    Incentivized
    Read full review
    Alternatives Considered
    FormAssembly
    When we were researching options 2 years ago, FormAssembly beat other form tools hands down based on Salesforce integration features. The ability to declaratively set up prefill and post-submission data connectors supporting complex hierarchical data relationships was huge there. We also valued the ability to authenticate Salesforce users on the form. This allowed us to ensure that only authorized individuals could make updates to their records (and not other people's records) via the form. Since we embed it so heavily into Salesforce, we often compare FormAssembly to Salesforce's native Visualforce and Lightning Component frameworks when deciding how to fulfill a data capture requirement. Unless something very custom is called for, we very often choose FormAssembly first for the flexibility it gives us to build and iterate in the early phases of a new program.
    Incentivized
    Read full review
    Google
    We have also used FormAssembly, which is far more advanced with security, analytics, and functionality, but is also more expensive and takes a greater resource investment to train others to use. While FormAssembly can provide a lot more features, and is definitely the better choice for more complex surveys, forms, and applications, Google Forms is a very approachable and easy to use platform. We would recommend Google Forms for smaller businesses with simpler processes, and everyday use for any organization.
    Incentivized
    Read full review
    Scalability
    FormAssembly
    No answers on this topic
    Google
    GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
    Incentivized
    Read full review
    Return on Investment
    FormAssembly
    • We used to use Joomla built-in forms on our site... oh wow, what an upgrade. FormAssembly is miles ahead. We've saved so much time - we get better, cleaner responses and our users don't have to waste time.
    • Updating our existing client records using FormAssembly is a godsend. It's super easy to direct our clients to the proper places.
    • We get creative, sometimes. We've built in a feature for our Excel reports that automatically pushes a response through FormAssembly, into SalesForce - so that when salespeople complete an Excel report, then can quickly/easily update SalesForce without logging into anything. Thanks for the workaround, FormAssembly!
    Incentivized
    Read full review
    Google
    • It's difficult to track ROI since Google Forms is used less formally
    • [The] positive impact is the actionable results we receive from surveys
    • [The] impact is highly dependent on how well the questions are asked, and how seriously the survey is taken by employees
    Incentivized
    Read full review
    ScreenShots

    FormAssembly Screenshots

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