FormAssembly vs. Google Forms

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FormAssembly
Score 8.6 out of 10
N/A
The FormAssembly Data Collection Platform helps organizations collect, connect, and protect data. It features a no-code form builder that simplifies the process of collecting data in the most complex environments. Multi-stage workflows automate manual processes and business-critical integrations – including Salesforce, Google, and Microsoft – provide a connected data ecosystem that ensures data is where it’s needed, when it’s needed. Its operational standards, combined with…N/A
Google Forms
Score 8.8 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Pricing
FormAssemblyGoogle Forms
Editions & Modules
Basic
Contact Sales
Enterprise
Contact sales
Government
Contact sales
Team
Contact Sales
Essentials
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
FormAssemblyGoogle Forms
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FormAssemblyGoogle Forms
Features
FormAssemblyGoogle Forms
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
FormAssembly
9.4
Ratings
17% above category average
Google Forms
7.9
Ratings
1% below category average
Survey templates9.80 Ratings8.70 Ratings
Themes8.50 Ratings7.00 Ratings
Custom logo/branding10.00 Ratings8.00 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
FormAssembly
10.0
Ratings
16% above category average
Google Forms
9.4
Ratings
10% above category average
Changes to live survey10.00 Ratings10.00 Ratings
Question design help10.00 Ratings9.00 Ratings
Multiple question types10.00 Ratings9.20 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
FormAssembly
10.0
Ratings
19% above category average
Google Forms
8.5
Ratings
3% above category average
Survey logic flexibility10.00 Ratings8.50 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
FormAssembly
9.5
Ratings
15% above category average
Google Forms
9.1
Ratings
11% above category average
Response tracking10.00 Ratings8.90 Ratings
Data export10.00 Ratings9.00 Ratings
Standard reports10.00 Ratings8.80 Ratings
Custom reports10.00 Ratings9.50 Ratings
Analytics7.50 Ratings9.30 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
FormAssembly
9.0
Ratings
3% above category average
Google Forms
9.9
Ratings
13% above category average
Access controls7.90 Ratings9.80 Ratings
Compliance10.00 Ratings10.00 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
FormAssembly
7.9
Ratings
4% below category average
Google Forms
9.1
Ratings
10% above category average
Vendor-offered crowdsourcing6.00 Ratings9.00 Ratings
Respondent restrictions9.70 Ratings9.30 Ratings
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User Ratings
FormAssemblyGoogle Forms
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
8.5
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.8
(0 ratings)
Availability
10.0
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
3.0
(0 ratings)
User Testimonials
FormAssemblyGoogle Forms
Likelihood to Recommend
FormAssembly has been an essential tool to have in our back pocket. It's best when you need a form quickly and can compromise on some of the dynamic elements that would be possible in Visualforce. It serves a particularly critical need when skilled developers are at a premium, but clever admins are available.
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Appropriate Scenarios
  • Data collection
  • Formative assessment
  • Survey/questionnaire
  • File uploads (Can be limited to particular sizes or file types).
Inappropriate Scenarios
  • Lessons where you need instant feedback to answers rather than waiting for the whole form to be completed.
  • File Uploads where not all of the users have Google accounts.
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Pros
  • SalesForce integration is really nice. You can map to specific fields with form values, or you can use detailed formulas. You can also choose to bypass assignment rules on a per-form basis, and create customized logic for when cases are created, when leads are created/merged, etc. It's very robust.
  • Form creation in general is very simple. They've gotten good over the years of creating an intuitive, drag and drop interface that's quick to edit. I like that you can also assign values to fields so conditional form building gets easy.
  • I like that you can customize how responses are viewed in the response window. Choose what columns show up so you can find records with ease, and with just one glance. OR you can download everything to excel in a snap too.
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  • Capture of information from clients and/or consultants for real-time analysis.
  • Knowledge evaluation for our work team, the predefined templates allow the creation of tests and knowledge tests that are very didactic and easy to grade.
  • The acquired data is cleanly integrated with google spreadsheets allowing for fast and accurate analysis.
  • The form completion notifications are customizable and do their job well.
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Cons
  • The information coming from Salesforce to use in the choices for an answer does not always appear as needed. (API vs name).
  • Ability for Admins to see and edit every user's forms. This would be useful in the event that someone is no longer with the institution.
  • When a form is cloned, it would be nice if the connector were also cloned but not active. This would allow us to verify and turn on without having to rebuild everything.
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  • Edit view limits the questions as seen by viewers. The view function is nice to toggle between to see what the question will look like, but the edit view of some questions (like checkboxes) is confusing for the editor.
  • It would be wonderful to be able to assign responses to go to specific users. The user needs to go into the responses section and select the option to receive notifications, versus the owner of the form being able to do that.
  • Having a dependency feature for questions (in addition to sections) would be very helpful, so that if a question is answered a certain way, another question appears.
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Likelihood to Renew
One major point for us is our migration to a completely Microsoft infrastructure. IN addition to that, the afore mentioned need to ingest external data resources means that we do have our eyes open toward the landscape so that we can fill these needs. This in no way indicates a move away from FormAssembly: their support is first rate, and so far the product has always stood up to the tests we've put it through.
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I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
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Usability
Given how many sophisticated features appear in the form builder itself, the back-end management can feel strikingly skimpy at times. More dynamic or visually appealing confirmation messages/email notifications would realign these with the existing capabilities of the forms themselves. This is a small issue though because data capture is our primary priority in form fills and it is always excellent in Salesforce!
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The interface is simple and intuitive. The first time you use Google Forms, it has a built in tutorial that goes through all the basics. Most people can pick up how to use it with minimal support. There are some advanced features that require a bit more work but there are plenty of videos and directions online. Google has a great support section that is easy to follow
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Reliability and Availability
No answers on this topic
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
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Performance
No answers on this topic
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
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Support Rating
While it's not a true development package and misses some features like ingestion of external data for lists, etc... the product is fast, stable, easy to use, and will suit the needs of anyone needing online form functionality with SalesForce and other connectors available for your marketing needs.
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I have not had to use Google Forms support - it's always worked as expected. However, with other Google products, I've always been able to find a plethora of resources for answering questions or dealing with issues. The benefit of Google is how widely adopted its products are and how robust its support is.
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Alternatives Considered
Form Assembly allows for advanced data mapping, pre-filling forms with Salesforce data, and working with custom objects. FormAssembly excels in Salesforce Integration, as it is highly specialized and deeply integrated. Often considered the industry leader for Salesforce forms, Formstack has strong integration, but may not offer the same level of granular control as FormAssembly.
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Google Forms is easy to use and affordable. The biggest benefit, however, is that our organization already uses other Google products heavily. Because of this Google Forms was our top choice. Some smaller departments in our organization still use other solutions, such as SurveyMonkey, but as a whole it has been helpful to standardize on a single product.
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Scalability
No answers on this topic
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Return on Investment
  • FormAssembly allows for us to take manual spreadsheet driven processes and standardize them in a scalable manner.
  • FormAssembly allows for our customers to own a process of sales (print shipment allocations) that previously our reps were burden with.
  • FormAssembly integrates well with our TechStack.
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  • Google Forms provides us a vehicle to gauge faculty and student response to our online courses and their features in real time so that we can keep our courses updated for students and faculty who facilitate them.
  • Since Google is free, provides storage space, and provides Shared Drives (at least in our institutional account), using Google Forms helps us manage our data. We support over 400 courses with thousands of sections so Google Forms helps us manage the data coming out of these courses, mostly student and faculty feedback about what is working and what is not.
  • We encourage our faculty to use Google Forms to survey their students for prior knowledge, for interest inventories, and the like. It's incredibly nimble and useful for collecting data quickly and presenting results in easy-to-understand charts and graphs.
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ScreenShots

FormAssembly Screenshots

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