Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.
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QuestionPro
Score 10.0 out of 10
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QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
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Dovetail
QuestionPro
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Discount available for annual billing on the Professional plan.
See 1st question answer for my use case, I went into depth there for the specific use cases we have. For less appropriate (touched on this earlier) the final report is not great in dovetail. The formatting options are not great and does not look professional because of the lack of customization and layouts. For my customer we wouldn't be able to present that data as it's constructed. So we have to copy and paste all the quotes and insights to a word doc. That's ok but then it means if we want to use Dovetail as a repository of data we have to then re-import a pdf of the report into the project page.
I would recommend it for VERY simple projects. For anything that requires extensive programming, it's probably better to have a professional survey programmer develop the code rather than the research manager or director. Otherwise, it's an easy to use and intuitive program. It's also a good option if pricing is a concern.
The tagging, linking, and repository features make it simple to maintain a living library of knowledge, ensuring past work is never lost.
Dovetail enables our researchers and non-research partners to engage more directly with findings, fostering a stronger culture of evidence-based decision-making.
Dovetail makes it simple to track engagement metrics with research insights proving overall ROI.
I would like the unique key generated for the respondents to be random and not follow a sequential number. We have bypassed this, but it needs additional effort and time.
There is an option for the "finish page" which is a report that summarises the survey that has just been completed for the respondent has been in "beta" for a long time!
Some of the advanced report options are only available online and would be useful to be able to download in different formats as are the more standard/simple filtered reports.
Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
One of Dovetail’s key strengths is that it’s very easy to get started with — even for people without a research background. Uploading a transcript, tagging highlights, and generating a quick summary is intuitive and low-effort, which helped drive organic adoption at Dext. However, mastering the more advanced features — like taxonomy management, insight reporting, or strategic tagging structures — does require more time and guidance. The learning curve becomes steeper as you try to scale insight operations or enforce consistency across teams.
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
My customer success manager is very responsive and has always been able to answer my questions and resolve issues quickly. The collaboration is smooth, so I have no complaints in that regard.
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
Dovetail is 10X better. So much easier and truly meant for having one centralized workspace. Everything from the highlights and tags and videos and column customization when editing makes it easy to call them the winner in this field. I wouldn't want to go back to my other tools I've used in the past due to the amount of time it takes and would choose Dovetail over Google Workspace, UserTesting, and Basecamp hands down
QuestionPro greatly exceeds Google and Microsoft in analytics and data presentation. The ability to filter responses and automatically update statistical evaluation is unrivaled, as the other software primarily export data as CSV or Excel files. Google and QuestionPro are both easier to navigate than OneDrive’s Forms features. QuestionPro’s visual appeal falls short of Google, but it remains comparable with OneDrive.
Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
Researchers and designers now spend less time digging through scattered notes or redoing similar studies. Centralizing everything in Dovetail has significantly reduced the time needed to prepare synthesis reports, align stakeholders, or onboard new teammates into past research.
With Dovetail, user insights are no longer abstract or anecdotal—they're traceable, searchable, and backed by real quotes. Product teams feel more confident making roadmap decisions based on what users actually need, not assumptions.
Dovetail has encouraged more non-designers to engage with user feedback directly. This democratization of insights helps align everyone around real user problems, which ultimately leads to better product-market fit and faster iteration loops.
Since we're a major research university, we don't really look at ROI as comanpanies do. However, when we switched from using Qualtrics, our five year contract with QuestionPro saved us over $900,000.
The only negative impact was that it takes time and effort to move to any new tool.
