Constant Contact Lead Gen & CRM vs. OutboundEngine

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.0 out of 10
Small Businesses (1-50 employees)
Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…
$12
per month
OutboundEngine
Score 8.5 out of 10
N/A
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…
$199
per user
Pricing
Constant Contact Lead Gen & CRMOutboundEngine
Editions & Modules
Lite
$12
per month
Standard
$35
per month
Premium
$80
per month
Lead Gen & CRM
Starting at $449
per month
Essential
$199
per user
Value
$299
per user
Premium
$499
per user
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMOutboundEngine
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequired$99 per user
Additional DetailsAbove pricing based on 5000 contacts.More information is available on the vendor's website.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMOutboundEngine
Features
Constant Contact Lead Gen & CRMOutboundEngine
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
6.9
Ratings
10% below category average
OutboundEngine
8.1
Ratings
10% above category average
WYSIWYG email editor8.50 Ratings00 Ratings
Dynamic content6.00 Ratings00 Ratings
Ability to test dynamic content6.00 Ratings00 Ratings
Landing pages7.50 Ratings00 Ratings
A/B testing6.00 Ratings00 Ratings
Mobile optimization8.50 Ratings8.60 Ratings
Email deliverability reporting7.50 Ratings7.80 Ratings
List management6.50 Ratings7.90 Ratings
Triggered drip sequences6.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
Ratings
7% below category average
OutboundEngine
5.7
Ratings
17% below category average
Lead nurturing automation7.50 Ratings00 Ratings
Lead scoring and grading8.00 Ratings00 Ratings
Data quality management6.00 Ratings00 Ratings
Automated sales alerts and tasks7.50 Ratings5.70 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
6.5
Ratings
13% below category average
OutboundEngine
-
Ratings
Calendaring6.00 Ratings00 Ratings
Event/webinar marketing7.00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
Ratings
16% above category average
OutboundEngine
7.8
Ratings
16% above category average
Social sharing and campaigns8.50 Ratings7.80 Ratings
Social profile integration9.00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
5.0
Ratings
38% below category average
OutboundEngine
-
Ratings
Dashboards5.50 Ratings00 Ratings
Standard reports5.50 Ratings00 Ratings
Custom reports4.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
6.3
Ratings
17% below category average
OutboundEngine
-
Ratings
API7.50 Ratings00 Ratings
Role-based workflow & approvals6.00 Ratings00 Ratings
Customizability5.00 Ratings00 Ratings
Integration with Salesforce.com7.50 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.00 Ratings00 Ratings
Integration with SugarCRM7.00 Ratings00 Ratings
Best Alternatives
Constant Contact Lead Gen & CRMOutboundEngine
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
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User Ratings
Constant Contact Lead Gen & CRMOutboundEngine
Likelihood to Recommend
8.0
(0 ratings)
8.3
(0 ratings)
Likelihood to Renew
8.1
(0 ratings)
7.0
(0 ratings)
Usability
7.5
(0 ratings)
6.4
(0 ratings)
Availability
7.8
(0 ratings)
8.9
(0 ratings)
Performance
3.2
(0 ratings)
-
(0 ratings)
Support Rating
8.9
(0 ratings)
7.9
(0 ratings)
Online Training
4.5
(0 ratings)
-
(0 ratings)
Implementation Rating
6.5
(0 ratings)
-
(0 ratings)
Configurability
4.5
(0 ratings)
-
(0 ratings)
Ease of integration
4.5
(0 ratings)
-
(0 ratings)
Product Scalability
2.9
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
Constant Contact Lead Gen & CRMOutboundEngine
Likelihood to Recommend
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
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Pros
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
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  • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
  • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
  • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
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Cons
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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  • Logging into Outbound Engine on my phone is difficult because I can't save the login name and password. Being able to save it would be very helpful.
  • Posting my new listings on social media would help if that's possible.
  • Being informed of what you're posting on social media and when would also be helpful.
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Likelihood to Renew
It delivers everything it promised and more. SharpSpring is marketing automation transformed. Easy to use, affordable and well supported. Many of our clients will become dependent on the information SharpSpring provides for their marketing initiatives and we are confident they will be there for the long run. When some of the over-funded 'big names' flame out, SharpSpring will be the clear choice for small business users.
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AS my business is beginning to change and with volatility in the market, I have to rely seriously on a budget. That and nearing retirement consideration has me more likely to opt out in the near future.
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Usability
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
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Reliability and Availability
No answers on this topic
I don't recall having any issues needing to contact OutboundEngine. I believe maybe I once emailed about an issue and got a quick response. I also believe I may have messaged through the app and gotten a response. To my knowledge, there has been nothing like app errors or outages.
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Support Rating
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
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Implementation Rating
Simply that we recommend a thorough training process where you take the time to really learn the system and the features so that you can take full advantage and maximize your results. Don't skimp on the training as the more you understand, the easier it will be to implement. A sk a lot of questions and test everything until you know it well.
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No answers on this topic
Alternatives Considered
Constant Contact doesn't stand up against Klaviyo, so we're permanently migrating our lists and customer profiles over to Klaviyo. Constant Contact is an excellent choice for solopreneurs, brick-and-mortar, and businesses that are more heavily focused on face-to-face human interaction. However, companies - or individuals - primarily market and/or sell online, especially Klaviyo, ActiveCampaign, and Yotpo, which seem to be more robust solutions.
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I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
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Return on Investment
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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  • Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
  • I spend zero time researching and writing articles.
  • I spend zero time taking great pictures.
  • I spend zero time dealing with mailing lists.
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ScreenShots

Constant Contact Lead Gen & CRM Screenshots

Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.

OutboundEngine Screenshots

Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails