TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Constant Contact Lead Gen & CRM

    Score8 out of 10
    Small Businesses (1-50 employees)
    Constant Contact Advanced Automation helps users to send the right message at the right time, from Social to SMS and email to ecommerce. Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. The Campaign Builder tool can help launch a multi-channel campaign across email, social, and SMS. Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to…

    $449

    per month

    Leadpages

    Score5.8 out of 10
    Small Businesses (1-50 employees)
    Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…

    $49

    per month

    Pricing
    Constant Contact Lead Gen & CRMLeadpages
    Editions & Modules
    Lite
    $12
    per month
    Standard
    $35
    per month
    Premium
    $80
    per month
    Lead Gen & CRM
    Starting at $449
    per month
    Standard
    $49
    per month
    Pro
    $99
    per month
    Advanced
    $399
    per month
    Standard Annual
    $444
    per year
    Pro Annual
    $888
    per year
    Offerings
    Pricing Offerings
    Constant Contact Lead Gen & CRMLeadpages
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsAbove pricing based on 5000 contacts.Save 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)
    More Pricing Information
    Community Pulse
    Constant Contact Lead Gen & CRMLeadpages
    Considered Both Products
    Constant Contact
    Chose Constant Contact Lead Gen & CRM
    SharpSpring has much better sales management and reporting functionality over ActiveCampaign which makes it a much better choice for my business and my clients. From a pricing perspective, when you start to add more contacts and send more emails the costs becomes equivalent so …
    Incentivized
    Chose Constant Contact Lead Gen & CRM
    We had used other marketing automation platforms and switched to SharpSpring for two reasons. Cost defiantly played a role and we think SharpSpring is a really good value, but the main reason we choose SharpSpring is that we felt that they would support us and help us grow …
    Incentivized
    Chose Constant Contact Lead Gen & CRM
    SharpSpring easily stands toe to toe with any competing product on the market. Its tools are robust and powerful. Its customer service is fast and reliable. Its price is simply unbeatable. That's why I chose SharpSpring over all the other options I researched.
    Incentivized
    Chose Constant Contact Lead Gen & CRM
    SharpSpring provides me and my clients with several advantages over its competition (like Eloqua, Marketo, Pardot, Infusionsoft). First of all, you can not beat their licensing value. Each license comes with unlimited users. This alone beats all the competition. Secondly, they …
    Incentivized
    Chose Constant Contact Lead Gen & CRM
    SharpSpring was a good middle-ground find for us. HubSpot and Marketo were both too expensive for a lot of functionality that we really don't need, and Autopilot was too limited. SharpSpring is relatively affordable, and allows for a little growth in our use of the system.
    Incentivized
    Leadpages
    Chose Leadpages
    I believe that Leadpages is the most full-featured and reliable solution for hosting landing pages and creating forms. What it didn't offer until recently was the ability to manage email campaigns and customer lists. Their Drip product offers some of that functionality now. …
    Incentivized
    Chose Leadpages
    Generally found Leadpages to be more flexible for building content, to better match them to our branding and our website.
    Incentivized
    Key User Insights
    Would buy again
    96%
    Would buy again
    145 Answers
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    144 Answers
    60%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    149 Answers
    80%
    Happy with the feature set
    4 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    125 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    126 Answers
    No answers on this topic
    Features
    Constant Contact Lead Gen & CRMLeadpages
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    6.9
    510 Ratings
    10% below category average
    Leadpages
    -
    Ratings
    WYSIWYG email editor8.5470 Ratings00 Ratings
    Dynamic content6.0453 Ratings00 Ratings
    Ability to test dynamic content6.0434 Ratings00 Ratings
    Landing pages7.5442 Ratings00 Ratings
    A/B testing6.0397 Ratings00 Ratings
    Mobile optimization8.5428 Ratings00 Ratings
    Email deliverability reporting7.5498 Ratings00 Ratings
    List management6.5500 Ratings00 Ratings
    Triggered drip sequences6.0475 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    7.3
    499 Ratings
    7% below category average
    Leadpages
    -
    Ratings
    Lead nurturing automation7.5486 Ratings00 Ratings
    Lead scoring and grading8.0492 Ratings00 Ratings
    Data quality management6.0468 Ratings00 Ratings
    Automated sales alerts and tasks7.5464 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    6.5
    401 Ratings
    13% below category average
    Leadpages
    -
    Ratings
    Calendaring6.0339 Ratings00 Ratings
    Event/webinar marketing7.0319 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    8.8
    379 Ratings
    16% above category average
    Leadpages
    -
    Ratings
    Social sharing and campaigns8.5318 Ratings00 Ratings
    Social profile integration9.0364 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    5.0
    496 Ratings
    38% below category average
    Leadpages
    -
    Ratings
    Dashboards5.5488 Ratings00 Ratings
    Standard reports5.5488 Ratings00 Ratings
    Custom reports4.0449 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    6.3
    468 Ratings
    17% below category average
    Leadpages
    -
    Ratings
    API7.5366 Ratings00 Ratings
    Role-based workflow & approvals6.0404 Ratings00 Ratings
    Customizability5.0440 Ratings00 Ratings
    Integration with Salesforce.com7.5219 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM5.099 Ratings00 Ratings
    Integration with SugarCRM7.091 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Constant Contact Lead Gen & CRM and Leadpages
    Feature
    Constant Contact Lead Gen & CRM
    -
    Ratings
    Leadpages
    1.0
    2 Ratings
    145% below category average
    Landing page A/B testing:00 Ratings1.02 Ratings
    Real-time analytics dashboard00 Ratings1.02 Ratings
    SEO tools00 Ratings1.02 Ratings
    Optimization recommendations00 Ratings1.02 Ratings
    Best Alternatives
    Constant Contact Lead Gen & CRMLeadpages
    Small Businesses
    Vbout
    Score9.9 out of 10
    Instapage
    Score7.6 out of 10
    Medium-sized Companies
    Bloomreach - The Agentic Platform for Personalization
    Score8.3 out of 10
    Unbounce
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.7 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Constant Contact Lead Gen & CRMLeadpages
    Likelihood to Recommend
    8.0
    (524 ratings)
    1.0
    (30 ratings)
    Likelihood to Renew
    8.1
    (32 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (72 ratings)
    9.0
    (1 ratings)
    Availability
    7.8
    (2 ratings)
    -
    (0 ratings)
    Performance
    3.2
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.9
    (71 ratings)
    6.4
    (4 ratings)
    Online Training
    4.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.5
    (10 ratings)
    -
    (0 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    4.5
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    2.9
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Constant Contact Lead Gen & CRMLeadpages
    Likelihood to Recommend
    Constant Contact
    Constant Contact is excellent for small businesses wanting a simple email to their customers and leads. We've found that it's not the most robust solution for more complex funnels involved in e-commerce or information publishing. For instance, setting up specific flows based on user behavior, VIP status, and other attributes is lacking.
    Incentivized
    Read full review
    Leadpages
    It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
    Incentivized
    Read full review
    Pros
    Constant Contact
    • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
    • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
    Read full review
    Leadpages
    • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
    • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
    • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
    Incentivized
    Read full review
    Cons
    Constant Contact
    • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
    • Sometimes confusing between types of workflows to use. Opportunity versus visual.
    • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
    Incentivized
    Read full review
    Leadpages
    • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
    • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
    Incentivized
    Read full review
    Likelihood to Renew
    Constant Contact
    We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
    Incentivized
    Read full review
    Leadpages
    No answers on this topic
    Usability
    Constant Contact
    This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
    Incentivized
    Read full review
    Leadpages
    I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
    Incentivized
    Read full review
    Support Rating
    Constant Contact
    The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
    Incentivized
    Read full review
    Leadpages
    Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
    Incentivized
    Read full review
    Implementation Rating
    Constant Contact
    Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
    Incentivized
    Read full review
    Leadpages
    No answers on this topic
    Alternatives Considered
    Constant Contact
    Pros of SharpSpring:
    • Design unlimited custom fields
    • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
    • Ad retargeting
    • Social listening tool
    • Social media scheduling
    • Email builder: dynamic content
    • Landing pages: dynamic content, rebrandable domain name
    • Chatbot Platform seems intuitive to use
    • Forms auto-complete for known visitors
    • Instant 2-way sync with Salesforce
    • Trigger automated workflows from social media
    • It was easy to receive demo, streamlined sales process
    SharpSpring: approx. $13,000 USD per year + $2,000 USD one-time for onboarding Pardot: $32,400 USD per year + $3,000 to $5,000 USD one-time for onboarding HubSpot: $20,381 USD per year + $3,000 USD one-time for onboarding Marketo: $29,015 USD per year + $4,500 USD one-time for onboarding
    Incentivized
    Read full review
    Leadpages
    I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
    Incentivized
    Read full review
    Return on Investment
    Constant Contact
    • Streamlined Processes - sales and marketing are now all in the same place.
    • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
    • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
    • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
    • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
    Read full review
    Leadpages
    • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
    • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
    • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
    Incentivized
    Read full review
    ScreenShots

    Constant Contact Lead Gen & CRM Screenshots

    Screenshot of Get a multi-channel campaign in just a few clicks with the Campaign Builder. Make a few selections and AI does the campaign building for you.Screenshot of Use the power of the AI Content Generator to create content for emails, social posts, or SMS.Screenshot of Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.Screenshot of Reach your customers wherever they are with SMS Marketing.Screenshot of Plan and post your social media messaging across platforms with our Social Posting tool.Screenshot of Integrate with powerful tools to grow more using Constant Contact.

    Leadpages Screenshots

    Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).