B2B SaaS Leads vs. Instapage

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
B2B SaaS Leads
Score 6.6 out of 10
N/A
N/AN/A
Instapage
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month 15,000 unique monthly visitors
Pricing
B2B SaaS LeadsInstapage
Editions & Modules
No answers on this topic
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
Convert
Custom Pricing
Offerings
Pricing Offerings
B2B SaaS LeadsInstapage
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
B2B SaaS LeadsInstapage
Features
B2B SaaS LeadsInstapage
Lead Management
Comparison of Lead Management features of Product A and Product B
B2B SaaS Leads
6.3
Ratings
21% below category average
Instapage
-
Ratings
Lead nurturing automation8.00 Ratings00 Ratings
Lead scoring and grading10.00 Ratings00 Ratings
Data quality management10.00 Ratings00 Ratings
Automated sales alerts and tasks1.00 Ratings00 Ratings
Automated follow-ups1.00 Ratings00 Ratings
Lead segmentation and distribution8.00 Ratings00 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
B2B SaaS Leads
2.8
Ratings
85% below category average
Instapage
-
Ratings
Integrations with advertising platforms1.00 Ratings00 Ratings
Integrations with CRMs1.00 Ratings00 Ratings
Integrations with data storage tools7.00 Ratings00 Ratings
Integrations with lead automation tools2.00 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
B2B SaaS Leads
8.5
Ratings
10% above category average
Instapage
-
Ratings
KPI analytics8.00 Ratings00 Ratings
Drop-off analytics9.00 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
B2B SaaS Leads
6.4
Ratings
14% below category average
Instapage
-
Ratings
Drag & Drop editing8.00 Ratings00 Ratings
Branding customization5.00 Ratings00 Ratings
Conditional logic paths5.00 Ratings00 Ratings
Mobile responsiveness3.00 Ratings00 Ratings
Date picker7.00 Ratings00 Ratings
File upload10.00 Ratings00 Ratings
Dynamic content7.00 Ratings00 Ratings
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
B2B SaaS Leads
-
Ratings
Instapage
7.6
Ratings
20% above category average
Landing page A/B testing:00 Ratings8.00 Ratings
Dynamic page text replacement00 Ratings7.30 Ratings
Real-time analytics dashboard00 Ratings8.00 Ratings
SEO tools00 Ratings7.70 Ratings
Optimization recommendations00 Ratings7.00 Ratings
Best Alternatives
B2B SaaS LeadsInstapage
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Zoho LandingPage
Zoho LandingPage
Score 9.4 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
B2B SaaS LeadsInstapage
Likelihood to Recommend
4.0
(0 ratings)
7.7
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
B2B SaaS LeadsInstapage
Likelihood to Recommend
I think B2B SaaS Leads have a long way to go in terms of leads generation and delivery, even though its model and approach are great for targeting users who use specific software, there are not enough call-to-action opportunities in B2B SaaS Leads' interface that can make it able to compete with platforms like Apollo.io, etc.
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If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability. It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
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Pros
  • Highly qualified leads
  • Data exporting in CSV format
  • Parameterized selection
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  • I love how easy the setup was. The drag and drop design is easy for people who don't know code but it also allows coding options for those who do.
  • Customer service has been easy to contact. They are quick with their response times and have suggested workarounds or provided videos to help fix any issues.
  • They are constantly working on improvements to the interface and additional features.
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Cons
  • Delivering functionality
  • Differentiated pricing plans
  • Better interface
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  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
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Usability
No answers on this topic
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
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Support Rating
No answers on this topic
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
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Alternatives Considered
The only reason we gave B2B SaaS Leads a shot is because it targets users not on the basis of filters or organizations or any additional features like other platforms, but it targets users on the basis of the software they use which made it really convenient for us to design our product outreach and go to market strategy.
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We also use Mailchimp's new functionality to build landing pages. It has some advantages since we use Mailchimp as our email marketing system. However it is not as user-friendly as Instapage - and we only use it for certain simple campaigns that don't need us to be creative with the landing pages. I wouldn't recommend Mailchimp as an alternative to what Instapage brings to the table!
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Return on Investment
  • Positive ROI in terms of qualified leads generation
  • Negative ROI in terms of expense/output ratio, due to missing additional functionality
  • Positive ROI in terms of sales pipeline management
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  • My company was so disorganized, calculating ROI was never going to happen. However, Instapage did allow us to meet our goal, which was to acquire a specific number of leads within a month.
  • Instapage allowed me to make quick changes based on lead collection progress. When we were behind on our numbers, I could quickly make changes and A/B test different page layouts.
  • I'm not sure if they continued to use Instapage after I left the company, but it was a very helpful lead collection tool and allowed us to meet our goals.
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ScreenShots

Instapage Screenshots

Screenshot of the Instapage landing page builder for desktop and mobileScreenshot of A/B testing for layoutsScreenshot of understanding consumer behavior through heatmapsScreenshot of an example of how to get feedback from a team and collaborate on edits, in Instapage.Screenshot of some of Instapage's available integrations.